Ad Budget Rebalancer

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name: ad-budget-rebalancer description: Analyze ecommerce ad spend notes across Meta Ads, Google Ads, TikTok Ads, Amazon Sponsored, and Xiaohongshu promotional feeds, then recommend budget reallocation across channels, campaign types, and audience segments. Use when operators need a budget review, underperforming-channel diagnosis, or channel-mix rebalancing brief without live ad platform API access.

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Ad Budget Rebalancer

Overview

Use this skill to diagnose ad spend patterns and generate a budget-rebalancing brief that prioritizes channels, campaign types, and audience segments based on efficiency signals. It applies a built-in efficiency framework and channel-mix matrix to surface reallocation recommendations.

This MVP is heuristic. It does not connect to live ad platforms, campaign managers, or analytics dashboards. It relies on the user's provided spend notes, performance context, and channel mix.

Trigger

Use this skill when the user wants to:

review ad spend efficiency across multiple channels (Meta, Google, Amazon, TikTok, Xiaohongshu)

diagnose why a channel or campaign is underperforming relative to spend

rebalance budget across awareness, consideration, and conversion campaign types

prepare a monthly or quarterly media budget review brief

identify where to cut spend or where to scale based on ROAS or MER signals

Example prompts

"Our Meta Ads ROAS dropped this month — should we reallocate budget?"

"Help me review and rebalance our Q1 ad spend across Amazon, Google, and TikTok"

"Diagnose why our TikTok campaign is burning budget without conversions"

"Create a budget rebalancing brief for a $50k monthly ad spend"

Workflow

1. Capture the total budget, channel mix, campaign types, and performance signals. 2. Apply the efficiency framework to score each channel and campaign type. 3. Identify underperforming channels, audience segments, and campaign types. 4. Generate rebalancing recommendations with expected impact. 5. Return a markdown rebalancing brief.

Inputs

The user can provide any mix of:

total ad budget and channel breakdown: e.g., Meta 40%, Google 30%, Amazon 20%, TikTok 10%

campaign type mix: awareness, consideration, conversion, retargeting

performance signals: ROAS, MER, CPM, CPC, CPA, CTR, conversion rate by channel

audience segment notes: demographic, interest, lookalike, retarget

business context: seasonal window, product launch, clearance, brand campaign

constraints: minimum spend requirements, creative constraints, platform policies

Outputs

Return a markdown brief with:

budget health summary (total spend, channel mix, overall efficiency)

channel efficiency scorecard (ROAS/MER, CPM, CPC, CPA per channel)

campaign type efficiency breakdown (awareness vs. conversion)

audience segment performance notes

rebalancing recommendations with specific reallocation percentages

expected impact estimates and risk notes

creative or landing-page considerations that may affect efficiency

Safety

No live ad platform, campaign manager, or analytics API access.

Efficiency scores are directional unless complete spend and revenue data is provided.

Do not claim guaranteed ROAS improvements or budget savings.

Budget decisions remain human-approved; automated bid or budget changes are out of scope.

Best-fit Scenarios

SMB and mid-market teams managing $10k-$500k monthly ad budgets

operators running multi-channel campaigns without a dedicated media buyer

teams needing a regular budget review cadence without heavy BI tooling

Not Ideal For

real-time bid management, automated campaign optimization, or live spend control

businesses with incomplete or inconsistent spend reporting

highly complex attribution scenarios requiring multi-touch modeling

Acceptance Criteria

Return markdown text.

Include channel efficiency scorecard and rebalancing recommendations.

Make efficiency assumptions explicit when data is partial.

Keep the brief practical for ecommerce operators and media buyers.