Ad Claim Risk Checker
Review ecommerce ad copy for claim risk before it gets turned into paid ads, creator briefs, PDP language, or live selling scripts.
Use this skill when a user wants to pressure-test ad copy, hooks, product claims, or creator talking points that might create compliance, platform, or credibility risk. It is useful for spotting overclaims, unsupported promises, absolute wording, implied guarantees, and phrases likely to trigger ad review issues or customer distrust.
Use when
Reviewing paid ad copy before launch
Checking creator talking points for risky wording
Sanitizing PDP or landing page claims before amplification
Comparing a bold claim version with a safer alternative
Reducing platform review risk without making copy uselessDo not use when
The user needs formal legal advice or regulatory opinions
There is no claim language to review
The task is general brand writing with no risk concernInputs to ask for
Exact copy to review
Channel: TikTok, Meta, landing page, PDP, live, creator script, email
Product category
Evidence level: testimonials, studies, internal data, none
Market / geography if relevant
Desired tone: aggressive / balanced / conservativeWorkflow
1. Extract the explicit and implied claims
2. Classify claim risk by type
3. Flag unsupported, absolute, or sensitive wording
4. Rewrite the copy into safer alternatives
5. Explain what changed and why
Output requirements
Return:
1. Original claim breakdown
2. Risk rating by line or claim cluster
3. Why the risk exists
4. Safer rewrites
5. Optional stronger-but-still-safer variation
Risk types to watch
Absolute outcomes
Time-bound guarantees
Health / body / financial outcomes
Unqualified superiority claims
Unsupported quantified performance claims
Implied certainty or universal fitQuality bar
Practical for operators and growth teams
Clear risk explanations
Rewrites still usable in real ads
Avoids robotic compliance-speak
No fake legal certaintyExample prompts
Check this TikTok ad script for risky claims and rewrite it safely
Review these creator talking points before we send the brief
Flag the dangerous lines in this landing page hero copy