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BytesAgain β€Ί Skills β€Ί Crisis Communications Playbook
πŸ¦€ ClawHub

Crisis Communications Playbook

by @1kalin

Create detailed crisis communication plans with holding statements, stakeholder messaging, media Q&A, internal briefs, and social media responses for various...

Versionv1.0.0
Downloads1,110
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TERMINAL
clawhub install afrexai-crisis-comms

πŸ“– About This Skill

Crisis Communication Playbook

Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.

Usage

Tell the agent:

  • "We have a data breach β€” draft crisis comms"
  • "Customer-facing outage β€” prepare stakeholder updates"
  • "PR crisis β€” generate a response framework"

    • What It Produces

    1. Severity Assessment β€” P1 (existential) through P4 (minor) classification 2. Holding Statement β€” Immediate public response (deploy in <30 minutes) 3. Stakeholder Matrix β€” Who needs to know, what they need to hear, when 4. Media Q&A β€” Prepared answers for likely journalist questions 5. Internal Comms β€” Employee briefing, leadership talking points 6. Social Media Response β€” Platform-specific messaging 7. Timeline β€” Hour-by-hour communication schedule for first 72 hours 8. Post-Crisis Review β€” Lessons learned template

    Crisis Types Covered

  • Data breaches and security incidents
  • Service outages and technical failures
  • Product recalls or safety issues
  • Executive departures or legal actions
  • Negative press or social media storms
  • Regulatory investigations
  • Financial restatements

    • Framework

    Every crisis response follows the ACE model:

  • Acknowledge β€” Confirm awareness, show empathy
  • Commit β€” State what you're doing about it
  • Explain β€” Provide context without making excuses

    • Tone Guidelines

  • Human first, corporate second
  • Specific commitments over vague promises
  • Take ownership β€” never deflect blame
  • Update frequently β€” silence is the enemy

    • Built by AfrexAI β€” AI context packs for business teams.

    Need a full communications framework? Check our Professional Services Context Pack ($47) or run our free AI Revenue Calculator.

    πŸ’‘ Examples

    Tell the agent:

  • "We have a data breach β€” draft crisis comms"
  • "Customer-facing outage β€” prepare stakeholder updates"
  • "PR crisis β€” generate a response framework"