SaaS Metrics Dashboard

SaaS Metrics Dashboard

Generate a complete SaaS metrics analysis from your data. Covers the 15 metrics that actually matter for B2B SaaS in 2026 — not vanity numbers.

What It Does

When triggered, this skill: 1. Asks for your current numbers (MRR, churn, CAC, etc.) 2. Calculates derived metrics (LTV:CAC, Magic Number, Rule of 40, Burn Multiple) 3. Benchmarks against 2026 SaaS medians by stage (Pre-Seed → Series C+) 4. Flags red/yellow/green across every metric 5. Outputs a board-ready metrics summary with action items

Core Metrics Framework

Revenue Metrics

| Metric | Formula | 2026 Benchmark (Series A) | |--------|---------|--------------------------| | MRR | Sum of monthly recurring revenue | $80K-$250K | | ARR | MRR × 12 | $1M-$3M | | Net Revenue Retention (NRR) | (Starting MRR + Expansion - Contraction - Churn) / Starting MRR | >110% | | Gross Revenue Retention (GRR) | (Starting MRR - Contraction - Churn) / Starting MRR | >85% | | Revenue per Employee | ARR / Headcount | $150K-$250K |

Growth Metrics

| Metric | Formula | Healthy Range | |--------|---------|---------------| | MoM Growth | (This Month MRR - Last Month MRR) / Last Month MRR | 10-20% pre-Series A | | Quick Ratio | (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR) | >4.0 | | Magic Number | Net New ARR (QoQ) / Prior Quarter S&M Spend | >0.75 |

Unit Economics

| Metric | Formula | Target | |--------|---------|--------| | CAC | Total S&M Spend / New Customers Acquired | Varies by ACV | | LTV | ARPU × Gross Margin % / Monthly Churn Rate | >3× CAC | | LTV:CAC Ratio | LTV / CAC | 3:1 to 5:1 | | CAC Payback | CAC / (ARPU × Gross Margin %) | <18 months | | Gross Margin | (Revenue - COGS) / Revenue | >70% |

Efficiency Metrics

| Metric | Formula | Target | |--------|---------|--------| | Rule of 40 | Revenue Growth % + EBITDA Margin % | >40 | | Burn Multiple | Net Burn / Net New ARR | <2.0 |

Benchmarks by Stage (2026)

| Stage | ARR | NRR | LTV:CAC | Burn Multiple | Rule of 40 | |-------|-----|-----|---------|---------------|------------| | Pre-Seed | <$100K | N/A | N/A | <5.0 | N/A | | Seed | $100K-$1M | >100% | >2:1 | <3.0 | >20 | | Series A | $1M-$5M | >110% | >3:1 | <2.0 | >30 | | Series B | $5M-$20M | >115% | >3.5:1 | <1.5 | >35 | | Series C+ | >$20M | >120% | >4:1 | <1.0 | >40 |

Red Flag Detection

The skill automatically flags:

NRR below 100% — your bucket is leaking. Fix churn before spending on acquisition.

LTV:CAC below 1:1 — you're paying more to acquire customers than they're worth. Stop spending.

CAC Payback over 24 months — capital efficiency problem. Tighten sales cycle or raise ACV.

Burn Multiple over 3.0 — burning cash faster than growing. Cut or pivot.

Quick Ratio below 1.0 — losing more revenue than gaining. Emergency.

Gross Margin below 60% — not a SaaS business, it's a services business with software.

How to Use

Tell the agent:

Run the SaaS metrics analysis. Here are my numbers:
MRR: $45,000
Monthly churn: 3.2%
New customers this month: 12
S&M spend this month: $28,000
ARPU: $380/mo
Gross margin: 74%
Headcount: 8
Monthly burn: $62,000

The agent will calculate all derived metrics, benchmark them, and give you a prioritized action list.

Output Format

📊 SaaS METRICS DASHBOARD — [Company] — [Month YYYY]
🟢 HEALTHY          🟡 WATCH           🔴 FIX NOW
─────────────────────────────────────────────────
MRR: $45K           NRR: 104%          Churn: 3.2%
Gross Margin: 74%   Quick Ratio: 2.1   CAC Payback: 22mo
Rule of 40: 38                         LTV:CAC: 2.4:1
TOP 3 ACTIONS:
1. [Most urgent metric fix with specific target]
2. [Second priority with timeline]
3. [Third priority with expected impact]

Industry Adjustments

Different verticals have different healthy ranges:

Vertical SaaS (healthcare, legal, construction): Higher gross margins (80%+), lower churn (<2%), higher ACV

Horizontal SaaS (productivity, analytics): Lower margins, higher volume, faster sales cycles

Usage-based (API, infrastructure): Track consumption metrics alongside traditional SaaS metrics

PLG (product-led growth): Add activation rate, time-to-value, viral coefficient

Want the Full Picture?

This skill covers metrics. For the complete business operations stack:

🔗 AfrexAI Context Packs — $47 each, 10 industries. Full agent configs with financial models, compliance frameworks, and operational playbooks.

🔗 AI Revenue Calculator — Free tool. See exactly where AI agents save money in your business.

🔗 Agent Setup Wizard — Configure your AI agent stack in 5 minutes.

Bundle deals:

Pick 3 packs — $97

All 10 packs — $197

Everything bundle — $247