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Amazon Advertising Strategy

by @nexscope

Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structur...

Versionv1.0.0
Downloads1,447
Installs5
Stars⭐ 2
TERMINAL
clawhub install amazon-advertising-strategy

πŸ“– About This Skill


name: amazon-advertising-strategy description: "Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization." metadata: nexscope: emoji: "πŸ“£" category: amazon

Amazon Advertising Strategy πŸ“£

Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.

Supported platforms: Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by Nexscope β€” your AI assistant for smarter e-commerce decisions.

Install

npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g

Usage

Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.

Capabilities

  • Full-funnel ad strategy (SP + SB + SD)
  • Campaign structure design (auto, broad, phrase, exact)
  • Budget allocation across campaign types
  • ACoS/TACoS target setting by product lifecycle stage
  • Keyword harvesting and negative keyword management workflow
  • Bid optimization methodology
  • New product launch advertising playbook
  • How This Skill Works

    Step 1: Collect information from the user's message β€” product, platform, current situation, and goals.

    Step 2: Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

    Step 3: Research and analyze using the frameworks and methodology below.

    Step 4: Deliver structured, actionable output with specific recommendations, not vague advice.

    Output Format

  • Start with a summary of findings
  • Include specific data points and benchmarks where available
  • Provide prioritized action items
  • Mark estimates with ⚠️ when based on incomplete data
  • End with concrete next steps
  • Other Skills

    More e-commerce skills: nexscope-ai/eCommerce-Skills

    Amazon-specific skills: nexscope-ai/Amazon-Skills

    Built by Nexscope β€” your AI assistant for smarter e-commerce decisions.

    πŸ’‘ Examples

    Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.