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BytesAgain β€Ί Skills β€Ί Amazon Aplus Content
πŸ¦€ ClawHub

Amazon Aplus Content

by @mguozhen

Amazon A+ content (Enhanced Brand Content) builder. Design module layouts, write conversion-optimized copy, create brand story sections, and plan comparison...

Versionv1.0.0
Installs1
#writing#advertising#ecommerce#legal#gaming
TERMINAL
clawhub install amazon-aplus-content

πŸ“– About This Skill

name: amazon-aplus-content description: "Amazon A+ content (Enhanced Brand Content) builder. Design module layouts, write conversion-optimized copy, create brand story sections, and plan comparison charts. Works for Standard A+ and Premium A+. Triggers: a+ content, amazon a+, enhanced brand content, ebc, amazon brand story, a+ modules, premium a+, a+ content builder, amazon brand content, a+ copy, brand story, a+ design, amazon ebc, product detail page, a+ comparison chart" allowed-tools: Bash metadata: openclaw: homepage: https://github.com/mguozhen/amazon-aplus-content

Amazon A+ Content Builder

Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.

Commands

a+ plan [product]               # plan A+ module layout strategy
a+ copy [module type]           # write copy for specific module
a+ brand story                  # write brand story section
a+ compare [products]           # build comparison chart
a+ audit [paste existing]       # score and improve existing A+
a+ premium                      # Premium A+ module planning
a+ mobile                       # mobile-optimized A+ checklist
a+ save [product]               # save A+ content plan

What Data to Provide

  • Product & brand β€” what you sell, your brand positioning
  • Target customer β€” who buys, their pain points and desires
  • Key differentiators β€” what makes you better than competitors
  • Brand assets β€” colors, fonts, visual style (describe or paste)
  • Competitor A+ β€” describe competitor pages to differentiate

    • A+ Module Types Reference

    Standard A+ (Available to Brand Registry sellers)

    | Module | Best Used For | Copy Length | |--------|--------------|-------------| | Header Image with Text | Hero brand statement | Headline 150 chars, body 300 chars | | Image & Text | Feature highlights | 300 chars per block | | Image Sidebar | Specifications + visual | 200 chars | | Technical Specs Table | Product details | 20 rows max | | Four Image with Text | Use cases / benefits | 200 chars each | | Logo + Description | Brand intro | 600 chars | | Comparison Chart | Product line showcase | Up to 6 ASINs | | Single Image | Lifestyle/usage shot | No text required |

    Premium A+ (For qualifying brands with Brand Story)

    Additional modules:

  • Interactive Image Hotspot β€” clickable image zones
  • Q&A Module β€” FAQ format with expandable answers
  • Video Module β€” embed product/brand video
  • Carousel β€” swipeable multi-image module

    • A+ Content Strategy by Goal

    Goal: Reduce Returns

    Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"

    Goal: Increase Conversion Rate

    Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module

    Goal: Build Brand Loyalty

    Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise

    Goal: Upsell Product Line

    Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

    Copy Framework by Module

    Hero Header Formula

    [Transformation Statement] β€” [How You Achieve It]
Example: "Sleep Through the Night β€” Engineered for Side Sleepers"

    Feature Module Formula

    [Benefit Headline β€” NOT feature]
[1-sentence explanation of how it works]
[Proof point or spec if available]
    ❌ Weak: "Memory Foam Material"
βœ… Strong: "Wakes Up With You β€” Responds to body heat in 3 seconds for perfect pressure relief"

    Brand Story Framework (600 chars)

    1. Origin (2 sentences): Why we started, what problem we saw
2. Mission (1 sentence): What we're trying to do for customers
3. Promise (1 sentence): What you can always expect from us
4. CTA: Invite them into the community/brand

    A+ Content Rules (Amazon Policy)

    Prohibited:

  • Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
  • References to customer reviews ("As seen in 5-star reviews")
  • Time-sensitive claims ("Limited time offer")
  • Competitor brand names
  • Shipping information
  • "Best seller" or "#1" claims without substantiation
  • Blurry, low-resolution images (<72 DPI)

    • Recommended image specs:

  • Minimum: 970px wide
  • Ideal: 1500px wide (auto-scales for mobile)
  • Aspect ratios vary by module β€” check Seller Central for exact specs

    • Conversion Rate Benchmarks

    | A+ Quality Level | Typical CVR Lift | |-----------------|-----------------| | No A+ content | Baseline | | Basic A+ (text-heavy) | +3–5% | | Good A+ (balanced images + copy) | +8–12% | | Premium A+ (interactive, video) | +15–20% |

    Mobile Optimization Checklist

  • [ ] Text readable without zooming (min 16px equivalent)
  • [ ] No critical info hidden in image (mobile crops differently)
  • [ ] Headline visible above fold on mobile
  • [ ] Comparison chart columns ≀4 (wider tables scroll poorly)
  • [ ] Videos have captions (60% watch without sound)

    • Output Format

    1. Module Layout Plan β€” recommended sequence of 5–7 modules 2. Copy for Each Module β€” headline + body text, ready to paste 3. Image Brief β€” what each image should show (for designer/photographer) 4. Brand Story Draft β€” complete 600-char brand story 5. Conversion Score β€” 100-point audit with specific improvements

    Rules

    1. Lead every module with a benefit, not a feature 2. Mobile-first: if it doesn't work on a 375px screen, redesign it 3. No module should repeat information from another 4. Every image needs a clear subject β€” no busy backgrounds 5. Brand story must feel human, not corporate

    πŸ”’ Constraints

    1. Lead every module with a benefit, not a feature 2. Mobile-first: if it doesn't work on a 375px screen, redesign it 3. No module should repeat information from another 4. Every image needs a clear subject β€” no busy backgrounds 5. Brand story must feel human, not corporate