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Amazon Listing Writer

by @mguozhen

Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, li...

TERMINAL
clawhub install amazon-listing-writer

πŸ“– About This Skill


name: amazon-listing-writer description: "Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, listing title, listing bullets, listing description, listing a+, listing backend, listing rewrite, listing score, listing translate" allowed-tools: Bash metadata: openclaw: homepage: https://github.com/mguozhen/amazon-listing-writer

Amazon Listing Copywriter

Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords β€” get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.

Commands

listing write                   # write complete listing (interactive)
listing title [product]         # write optimized title only
listing bullets [product]       # write 5 bullet points
listing description [product]   # write product description
listing a+ [product]            # outline A+ content modules
listing backend [product]       # generate backend search terms
listing rewrite [paste text]    # rewrite existing weak listing
listing score [paste text]      # score existing listing (1–100)
listing translate [lang]        # adapt listing for UK/DE/JP market

What Data to Provide

  • Product name & category β€” what it is
  • Key features β€” materials, dimensions, what makes it special
  • Target customer β€” who buys it and why
  • Top keywords β€” your primary and secondary keywords
  • Competitor listings β€” paste 1–2 competitor titles/bullets to differentiate
  • Use cases β€” how/when customers use it
  • Listing Structure Guide

    Title Formula (200 bytes max)

    [Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]

    Example: "BrandX Yoga Mat Non-Slip β€” Extra Thick 6mm, 72" Γ— 24" β€” Eco-Friendly TPE, Alignment Lines β€” For Hot Yoga, Pilates, Home Gym"

    Title Rules:

  • Lead with primary keyword (highest search volume)
  • Include 2–3 secondary keywords naturally
  • No promotional phrases (Best, #1, Amazing)
  • No subjective claims without proof
  • Capitalize each major word
  • Bullet Point Formula (5 bullets, 200 chars each)

    Structure each bullet:
    πŸ”‘ [FEATURE IN CAPS] β€” [Benefit explanation] [Social proof/spec if available]
    

    Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee

    Backend Search Terms (250 bytes)

  • Synonyms not in title/bullets
  • Common misspellings
  • Spanish terms (for US market)
  • Long-tail phrases
  • Competitor brand names (careful β€” no trademark infringement)
  • Copywriting Principles

    Conversion-First Language

    | Weak | Strong | |------|--------| | "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" | | "Easy to use" | "Set up in 3 minutes β€” no tools required" | | "Great for families" | "Safe for kids 3+ β€” BPA-free, no sharp edges" | | "Long lasting" | "18-month warranty, 50,000+ units sold" |

    Emotional Triggers by Category

  • Health/Fitness: Transformation, confidence, results
  • Home/Kitchen: Simplicity, time-saving, pride of home
  • Baby/Kids: Safety, development, peace of mind
  • Electronics: Performance, reliability, seamless experience
  • Outdoor: Adventure, freedom, durability
  • Listing Score Rubric (100 points)

    | Element | Max Points | Criteria | |---------|-----------|---------| | Title keyword placement | 20 | Primary keyword in first 80 chars | | Title completeness | 10 | Brand + feature + benefit present | | Bullet differentiation | 20 | Each bullet = unique selling point | | Bullet readability | 10 | Scannable, no walls of text | | Keyword coverage | 15 | Top 10 keywords placed naturally | | Social proof signals | 10 | Specs, certifications, stats | | Mobile optimization | 10 | First 2 bullets visible without scroll | | Backend terms | 5 | 250 bytes used efficiently |

    Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score <65 = Major rewrite required

    Output Format

    1. Complete Listing β€” title + 5 bullets + description ready to paste 2. Keyword Placement Map β€” which keywords appear where 3. Listing Score β€” 100-point breakdown with specific improvements 4. A+ Content Outline β€” module suggestions with copy direction 5. Split Test Suggestions β€” 2 title variants to A/B test

    Rules

    1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure" 2. All claims must be supportable β€” no invented statistics 3. Front-load benefits in each bullet (customer scans first 50 chars) 4. Match reading level to target audience 5. Always include primary keyword in title within first 5 words 6. Check competitor listings before writing β€” differentiate, don't copy

    πŸ”’ Constraints

    1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure" 2. All claims must be supportable β€” no invented statistics 3. Front-load benefits in each bullet (customer scans first 50 chars) 4. Match reading level to target audience 5. Always include primary keyword in title within first 5 words 6. Check competitor listings before writing β€” differentiate, don't copy