Amazon Listing Writer
by @mguozhen
Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, li...
clawhub install amazon-listing-writerπ About This Skill
name: amazon-listing-writer description: "Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, listing title, listing bullets, listing description, listing a+, listing backend, listing rewrite, listing score, listing translate" allowed-tools: Bash metadata: openclaw: homepage: https://github.com/mguozhen/amazon-listing-writer
Amazon Listing Copywriter
Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords β get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.
Commands
listing write # write complete listing (interactive)
listing title [product] # write optimized title only
listing bullets [product] # write 5 bullet points
listing description [product] # write product description
listing a+ [product] # outline A+ content modules
listing backend [product] # generate backend search terms
listing rewrite [paste text] # rewrite existing weak listing
listing score [paste text] # score existing listing (1β100)
listing translate [lang] # adapt listing for UK/DE/JP market
What Data to Provide
Listing Structure Guide
Title Formula (200 bytes max)
[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]Example:
"BrandX Yoga Mat Non-Slip β Extra Thick 6mm, 72" Γ 24" β Eco-Friendly TPE,
Alignment Lines β For Hot Yoga, Pilates, Home Gym"
Title Rules:
Bullet Point Formula (5 bullets, 200 chars each)
Structure each bullet:π [FEATURE IN CAPS] β [Benefit explanation] [Social proof/spec if available]
Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee
Backend Search Terms (250 bytes)
Copywriting Principles
Conversion-First Language
| Weak | Strong | |------|--------| | "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" | | "Easy to use" | "Set up in 3 minutes β no tools required" | | "Great for families" | "Safe for kids 3+ β BPA-free, no sharp edges" | | "Long lasting" | "18-month warranty, 50,000+ units sold" |Emotional Triggers by Category
Listing Score Rubric (100 points)
| Element | Max Points | Criteria | |---------|-----------|---------| | Title keyword placement | 20 | Primary keyword in first 80 chars | | Title completeness | 10 | Brand + feature + benefit present | | Bullet differentiation | 20 | Each bullet = unique selling point | | Bullet readability | 10 | Scannable, no walls of text | | Keyword coverage | 15 | Top 10 keywords placed naturally | | Social proof signals | 10 | Specs, certifications, stats | | Mobile optimization | 10 | First 2 bullets visible without scroll | | Backend terms | 5 | 250 bytes used efficiently |
Score 85+ = Publish ready Score 65β84 = Minor revisions needed Score <65 = Major rewrite required
Output Format
1. Complete Listing β title + 5 bullets + description ready to paste 2. Keyword Placement Map β which keywords appear where 3. Listing Score β 100-point breakdown with specific improvements 4. A+ Content Outline β module suggestions with copy direction 5. Split Test Suggestions β 2 title variants to A/B test
Rules
1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure" 2. All claims must be supportable β no invented statistics 3. Front-load benefits in each bullet (customer scans first 50 chars) 4. Match reading level to target audience 5. Always include primary keyword in title within first 5 words 6. Check competitor listings before writing β differentiate, don't copy
π Constraints
1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure" 2. All claims must be supportable β no invented statistics 3. Front-load benefits in each bullet (customer scans first 50 chars) 4. Match reading level to target audience 5. Always include primary keyword in title within first 5 words 6. Check competitor listings before writing β differentiate, don't copy