Amazon Sif Optimizer

SIF Framework

S — Search Discovery

How easily can buyers find your listing?

Search discovery factors: 1. Primary keyword in title — must appear in first 60 characters 2. Keyword indexing — is Amazon actually indexing your keywords? 3. Search rank position — where do you appear for key terms? 4. Ad coverage — are you bidding on all critical terms?

Search audit checklist:

[ ] Primary keyword in title (first 60 chars)?
[ ] Top 3 keywords appear in title?
[ ] All bullet points contain at least 1 target keyword?
[ ] Description is keyword-rich?
[ ] Backend search terms filled (249 chars)?
[ ] Backend has no word repetition from title/bullets?
[ ] Backend includes misspellings, synonyms, long-tails?
[ ] Running Sponsored Products on exact match for top 10 keywords?
[ ] Auto campaign running to discover new keywords?

Search score (0-25):

I — Index Verification

Is Amazon indexing your keywords?

Indexing check method:

Common indexing failures:

Reason                          Fix
Too many keywords in title      Prioritize top 5 only
Duplicate keywords              Remove repeats from backend
Restricted/prohibited terms     Replace with compliant alternatives
Non-English characters          Use ASCII equivalents
Keyword not in any field        Add to backend search terms

Index score (0-25):

F — Conversion Funnel

Once a buyer lands on your listing, does it convert?

Conversion funnel stages:

Search results → Click (driven by main image + title + price)
                    ↓
Product page → Add to Cart (driven by images, bullets, price, reviews)
                    ↓
Cart → Purchase (driven by trust signals, price, delivery)

Conversion funnel audit:

Stage 1 — Click-through (CTR):

[ ] Main image: white background, product fills 85%, no text overlays
[ ] Title: keyword-rich AND human-readable, not stuffed
[ ] Price: competitive within ±10% of top 3 competitors
[ ] Review count: minimum 15+ reviews to compete
[ ] Prime badge: FBA/FBM with Prime eligibility
[ ] CTR benchmark: >0.5% for search results

Stage 2 — Page conversion (CVR):

[ ] 7+ high-quality images (main + lifestyle + infographic + detail)
[ ] Video present (boosts CVR by 20-30%)
[ ] All 5 bullet points used, benefit-led format
[ ] A+ content present (Brand Registry required)
[ ] Price anchored appropriately (MSRP shown if discounted)
[ ] Review rating ≥4.0 stars
[ ] FAQ section answered (reduces purchase hesitation)
[ ] CVR benchmark: >10% for category (varies widely)

Stage 3 — Cart to purchase:

[ ] Fast delivery promise (2-day Prime preferred)
[ ] Return policy visible (30-day free returns = trust signal)
[ ] Secure transaction badge
[ ] No negative red flags in Q&A section
[ ] Seller feedback rating >95%

Funnel score (0-50):

SIF Score Interpretation

Total SIF Score (0-100):
90-100: Elite listing — maximize ad spend, listing is a machine
75-89:  Strong listing — minor improvements for incremental gains
60-74:  Good listing — targeted improvements will boost performance significantly
45-59:  Average listing — significant work needed on multiple fronts
<45:    Poor listing — comprehensive rewrite required before scaling ads

Title Optimization Framework

Title formula: [Brand] + [Primary Keyword] + [Top Feature] + [Secondary Keyword] + [Benefit/Use Case]

Title scoring:

Example:

Before: "Water Bottle Stainless Steel Insulated 32oz BPA Free Lid Straw Sport School Office"
After: "HydroMax Insulated Water Bottle 32oz | Stainless Steel, Leak-Proof Lid, Stays Cold 24hrs | BPA-Free Flask for Gym, Hiking, School"

Bullet Point Framework

5-bullet structure:

Bullet 1: [Primary benefit + primary keyword] — your biggest selling point
Bullet 2: [Key feature + secondary keyword] — technical proof of benefit 1
Bullet 3: [Use case/versatility + long-tail keyword] — broadens appeal
Bullet 4: [Trust signal + quality claim] — certifications, compatibility, warranty
Bullet 5: [Customer promise + brand keyword] — satisfaction guarantee, service

Format rules:

PPC Campaign Optimization

3-campaign structure:

Campaign 1: Exact Match — top 20 keywords, aggressive bids
Campaign 2: Phrase Match — broad keyword variations
Campaign 3: Auto — discovery, harvest new keywords weekly
Weekly tasks:
1. Harvest converting keywords from auto → add to exact/phrase
2. Negate non-converting terms from all campaigns
3. Adjust bids: raise for ACOS target
4. Check new keyword opportunities from search term reports

Bid optimization matrix:

ACOS < 15%:    Raise bid 20% — underinvesting in a winner
ACOS 15-25%:   Maintain — at target range
ACOS 25-40%:   Lower bid 15% — marginal profitability
ACOS > 40%:    Lower bid 30% or pause — burning cash
0 impressions: Raise bid significantly or check keyword match
0 conversions >50 clicks: Negative match + listing review

Workspace

Creates ~/sif-optimizer/ containing:

Output Format

Every SIF audit outputs: 1. SIF Score Summary — S/I/F scores and total with grade (A/B/C/D/F) 2. Search Audit — keyword presence check with specific gaps 3. Index Report — confirmed indexed keywords vs. missing 4. Funnel Diagnosis — stage-by-stage conversion blockers 5. Improved Title Draft — optimized title ready to use 6. Bullet Rewrites — all 5 bullets rewritten with improvements 7. Backend Optimization — updated 249-char backend search terms 8. PPC Recommendation — campaign structure changes needed 9. Priority Fix List — top 5 changes ranked by expected impact