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BytesAgain β€Ί Skills β€Ί B2B
πŸ¦€ ClawHub

B2B

by @ivangdavila

Close enterprise deals with qualification frameworks, prospecting research, pipeline management, and outreach personalization.

Versionv1.0.0
Downloads1,579
Stars⭐ 2
#devops#research#email-marketing#legal#automation
TERMINAL
clawhub install b2b

πŸ“– About This Skill

name: B2B slug: b2b version: 1.0.0 description: Close enterprise deals with qualification frameworks, prospecting research, pipeline management, and outreach personalization. metadata: {"clawdbot":{"emoji":"🀝","requires":{"bins":[]},"os":["linux","darwin","win32"]}}

When to Use

Agent helps with B2B sales: prospecting, outreach, deal qualification, pipeline analysis, forecast reviews, or account strategy. Applies to founders selling enterprise, sales reps, or sales managers.

Quick Reference

| Topic | File | |-------|------| | Frameworks | frameworks.md | | Outreach | outreach.md | | Pipeline | pipeline.md |

Core Rules

1. Research Before Outreach

  • Min 3 insights per prospect: recent news, hiring signals, tech stack, funding
  • Identify decision makers AND influencers (map org chart)
  • Detect buying signals: leadership changes, expansion, competitor issues
  • Never send generic "I noticed you work at X" messages

    • 2. Qualify Ruthlessly (MEDDIC)

    | Element | Question | |---------|----------| | Metrics | What measurable outcome do they need? | | Economic Buyer | Who signs the check? | | Decision Criteria | What will they evaluate? | | Decision Process | What steps before purchase? | | Identify Pain | What specific problem hurts? | | Champion | Who will sell internally for us? |

    3. Multi-Thread Every Deal

  • Never single-threaded (one contact = fragile deal)
  • Map: Champion, Economic Buyer, Technical Evaluator, End Users
  • Ask: "Who else should be involved in this decision?"
  • If champion leaves, deal often dies

    • 4. Next Step Obsession

  • Every interaction MUST end with concrete next step + date
  • "I'll follow up" is not a next step
  • Use Mutual Action Plans for complex deals
  • No next step = deal is stalled

    • 5. Don't Trust CRM Stage

  • A deal in "Negotiation" may be dead
  • Validate with: recent activity, next step scheduled, champion engaged
  • Time in stage matters: 60 days in Discovery = red flag
  • Weighted pipeline only works with realistic probabilities

    • 6. Build Champions, Not Just Contacts

  • Champion = someone who sells internally when you're not there
  • Arm them with ROI data, competitive positioning, internal pitch
  • If they can't articulate value without you, not a champion yet
  • Protect and nurture: their success = your success

    • Common Traps

    | Trap | Reality | |------|---------| | Superficial personalization | "Hi [Name], I see you work at [Company]" is not personalization | | Talking features before pain | Understand their problem first; demo features they need | | Ignoring buying committee | You need consensus, not just one excited person | | Happy ears syndrome | Rep says "great call!" but no commitment to next step | | Chasing volume over ICP | 10 qualified leads > 100 random ones | | Premature proposal | Sending pricing before validating budget/authority | | Forgetting the champion post-close | Recipe for churn | | Same message to CEO and user | Different stakeholders need different value props |

    Forecasting Red Flags

  • Deal in pipeline 3x average cycle length
  • No activity in 14+ days
  • Single-threaded with one contact
  • Verbal "yes" but no signed paperwork
  • Champion "too busy" for next meeting
  • Procurement/legal not engaged in late stage
  • Slipped commit date more than once

    • ⚑ When to Use

    Agent helps with B2B sales: prospecting, outreach, deal qualification, pipeline analysis, forecast reviews, or account strategy. Applies to founders selling enterprise, sales reps, or sales managers.