B2c Marketing 1.0.1

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name: b2c-marketing description: B2C mobile app marketing via short-form video content on TikTok, Instagram Reels, and YouTube Shorts. Use when creating, scheduling, or strategizing organic social media content for consumer apps. Covers slideshow generation, caption writing, format research, posting via Post Bridge API, and content performance analysis.

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B2C Marketing — Short-Form Video Content Machine

Automate organic B2C app marketing through short-form video on TikTok, Instagram Reels, and YouTube Shorts. This skill is based on a proven method that drove 30,000 downloads in one month with zero ad spend.

The Growth Playbook

Phase 1: Account Warmup (Days 1-2)

Create new account(s) on Instagram and/or TikTok

Scroll 15 min/day in your target audience niche ONLY

Follow, comment, and like posts that your app/product is relevant to

This teaches the algorithm where to push your content — CRITICAL for TikTok especially

Never buy old accounts — they suck and have a locked-in audience you can't change

Same email for multiple TikTok accounts is fine

Phase 2: Research (Ongoing)

Save any videos you see that you could remake to promote your app

Study what other apps in your niche are doing

Browse competitor accounts — sort by Popular on TikTok to see their top performers

Note caption patterns, video length, hooks, hashtags

Think creatively about how existing viral formats can showcase YOUR app

Phase 3: Start Posting (Day 3+)

Start with 1 post/day per warmed account — quality over quantity

Every post needs a CTA relevant to your app (in caption, comment, or end of video)

Views without downloads are useless — always tie content back to your app

If you can't break 500 views after consistent posting, pause 2-3 days and improve content quality

Phase 4: Find Your Winner

Each app's "winning format" is unique — this may take 300+ videos to find

Keep testing new formats, hooks, and angles

Once you find a format that pops, DOUBLE DOWN on it

Make variations of your winner — same hook structure, different content

Phase 5: Scale with Post Bridge

Once you have a winning format, scale to 2-6 posts/day

Use Post Bridge API to upload and schedule across IG, TikTok, YouTube simultaneously

Instagram as main platform, then reupload to YouTube, TikTok, and others via Post Bridge

This takes 10x less time than posting manually on each platform

What the Algorithm Wants

The algo LOVES two things: 1. Watch time — short videos (under 10 seconds) get highest completion rates 2. Comments — make content that drives people to comment ("what app is this?")

Your two goals with every piece of content: maximize watch time and drive comments.

Don't name the app in the caption — let people ask in comments. This drives engagement AND the algo rewards comment activity.

Content Strategy

Key Principles

Hook in first 1-2 seconds (text overlay or surprising visual)

"POV:" captions drive curiosity and shares

Show the app in action, not just talking about it

Emotional triggers: love, FOMO, curiosity, relatability

1 creative, well-thought-out post > 5 pieces of slop

Log every lesson, iterate on what works

The Hook Formula

WINNING formula: [Another person] + [conflict/doubt] → showed them [app/result] → they changed their mind

Creates a story in the viewer's head — they picture the reaction

It's about the HUMAN MOMENT, not the app

Self-focused hooks about features/price → dead

Always ask: "Who's the other person, and what's the conflict?"

Hook Templates (adapt to your niche)

pov: [relatable scenario involving your app]

found the cutest/best/most useful [app type] for [audience]

may this type of [emotion] find you [emoji]

[person] didn't believe me until I showed them this

this [feature] is actually insane

how did I not know about this sooner

Hashtag Strategy

Max 4-5 hashtags per post

Mix broad (#fyp #viral) with niche (#yourappniche)

Don't include app name in hashtags unless it's already known

Slideshow Format

AI-generated slideshows for TikTok/Reels — see references/slideshow-method.md:

Use AI image generation for frames

Add text overlays programmatically

Great for apps without visual demo content

Posting via Post Bridge API

Base: https://api.post-bridge.com | Auth: Authorization: Bearer

Setup

1. Create Post Bridge account at post-bridge.com ($9/mo, API add-on $14/mo) 2. Connect your social accounts (TikTok, Instagram, YouTube, Twitter, etc.) 3. Get API key from Settings → API 4. Store in workspace .env: POST_BRIDGE_API_KEY=pb_live_xxxxx

Posting Flow

1. POST /v1/media/create-upload-url → { "mime_type": "video/mp4", "size_bytes": , "name": "file.mp4" } 2. PUT with binary file 3. POST /v1/posts with caption, media IDs, social_account IDs, optional scheduled_at 4. GET /v1/posts/ to check status

Platform Configs (pass in platform_configurations)

TikTok: { draft: true, video_cover_timestamp_ms: 3000 } — draft lets you add trending sound manually

Instagram: { video_cover_timestamp_ms: 3000 } — normal reel by default

YouTube: { video_cover_timestamp_ms: 3000 } — posts as Short automatically

Scheduling

Set scheduled_at (ISO 8601 UTC) to schedule ahead

Omit for instant post

Stagger posts throughout the day (e.g. 9am + 3pm)

Performance Tracking

Track every post in a local file:

Post ID, platform, caption, format type, date

Check views by browsing platform pages

Note which hooks/formats perform best

Weekly review: double down on winners, try new variations of top performers

If a format stops working, go back to research phase

Daily Workflow

1. Pick next unposted video from content folder 2. Extract frame → read text overlay → write caption + hashtags 3. Upload media → create post → schedule or post instantly 4. Move video to posted/ subfolder 5. Set cron to check post status 5 mins after scheduled time 6. Report results (include TikTok caption in copy-paste block if using draft mode) 7. Repeat for each daily post slot

1. Create Post Bridge account at post-bridge.com ($9/mo, API add-on $14/mo) 2. Connect your social accounts (TikTok, Instagram, YouTube, Twitter, etc.) 3. Get API key from Settings → API 4. Store in workspace .env: POST_BRIDGE_API_KEY=pb_live_xxxxx

Posting Flow

1. POST /v1/media/create-upload-url → { "mime_type": "video/mp4", "size_bytes": , "name": "file.mp4" } 2. PUT with binary file 3. POST /v1/posts with caption, media IDs, social_account IDs, optional scheduled_at 4. GET /v1/posts/ to check status

Platform Configs (pass in platform_configurations)

TikTok: { draft: true, video_cover_timestamp_ms: 3000 } — draft lets you add trending sound manually

Instagram: { video_cover_timestamp_ms: 3000 } — normal reel by default

YouTube: { video_cover_timestamp_ms: 3000 } — posts as Short automatically

Scheduling

Set scheduled_at (ISO 8601 UTC) to schedule ahead

Omit for instant post

Stagger posts throughout the day (e.g. 9am + 3pm)