Blog Master — Universal SEO Blog Writing System

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name: blog-master version: 1.0.0 description: Write SEO-optimized blog posts for any niche and publish them to WordPress, Google Business Profile, and Google Blogger. Includes AEO triggers for AI search engines, content structures, and a seasonal blog calendar template. tags: [blogging, seo, wordpress, content-writing, aeo, google-business, marketing] author: contentai-suite license: MIT

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Blog Master — Universal SEO Blog Writing System

What This Skill Does

Guides the AI to write professional, SEO-optimized blog posts for any business or personal brand. Every blog post is structured to rank in Google, answer AI search engines (AEO), and convert readers into customers.

How to Use This Skill

Input format:

BUSINESS NAME: [Your brand]
NICHE: [Your industry]
BLOG TOPIC: [The specific topic for this post]
PRIMARY KEYWORD: [Main keyword to rank for]
SECONDARY KEYWORDS: [2-3 related keywords]
TARGET AUDIENCE: [Who will read this]
GOAL: [Rank / Generate leads / Build authority / Educate]
TONE: [Your brand voice — from Brand DNA skill]
WORD COUNT: [500 / 800 / 1200 / 2000+]

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Universal Blog Structure

Standard SEO Blog Template

# [SEO Title with Primary Keyword] | [Brand Name]
Meta Description: [Max 155 chars, includes keyword + benefit + CTA]
Introduction (150-200 words)
Open with a relatable problem or surprising statement
Address the reader directly ("you/your")
Tease the solution they'll get from reading
End with what they'll learn in this article
[H2 with Secondary Keyword] (200-300 words)
Core information section
Use bullet points for scanability
Include a concrete example or statistic
Make it actionable
[H2 — Deeper Dive] (200-300 words)
Expand on the topic with nuance
Share a case study, story, or real example
Add your unique expert perspective
Connect to your reader's specific situation
[H2 — Practical Application] (200-300 words)
Step-by-step how-to
Numbered list for clarity
Address the most common objections or mistakes
Make it implementable today
Conclusion (100-150 words)
Summarize 3 key takeaways
Personal note from the author
Clear CTA: next step the reader should take
FAQ Section (AEO Triggers)
Q: [Common question your audience searches for]
A: [Concise answer in 2-3 sentences]
Q: [Another common question]
A: [Answer]
Q: [Third question]
A: [Answer]
About the Author
[3-sentence bio that establishes credibility and links to contact/services page]

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Blog Types & When to Use Them

1. How-To Guide

Best for: Informational keywords, building authority Structure: Problem → Step-by-step solution → Results Length: 1200-2000 words Example title: "How to [Solve Common Problem] in [Niche]: A Complete Guide"

2. Listicle

Best for: High shareability, quick wins Structure: Hook → Numbered list with explanations → Conclusion Length: 800-1500 words Example title: "7 [Topic] Tips That [Benefit] in [Timeframe]"

3. Ultimate Guide (Pillar Content)

Best for: Ranking for competitive keywords, internal linking hub Structure: Comprehensive topic coverage with table of contents Length: 2500-5000 words Example title: "The Complete Guide to [Topic] in [Year]"

4. Case Study / Success Story

Best for: Building trust, conversion-focused pages Structure: Challenge → Solution → Results with data Length: 800-1200 words Example title: "How [Client Type] Achieved [Result] with [Your Method]"

5. Opinion / Thought Leadership

Best for: LinkedIn sharing, brand authority Structure: Contrarian statement → Evidence → New perspective → Call to action Length: 600-1000 words Example title: "Why [Common Industry Belief] Is Wrong (And What to Do Instead)"

6. Comparison Post

Best for: Capturing commercial intent searches Structure: Overview → Side-by-side comparison → Clear recommendation Length: 1000-2000 words Example title: "[Option A] vs [Option B]: Which Is Right for You in [Year]?"

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SEO Checklist Per Post

Before publishing:

[ ] Primary keyword in H1 title

[ ] Primary keyword in first 100 words

[ ] Primary keyword in at least 2 H2 headings

[ ] Meta description written (max 155 characters)

[ ] URL slug is keyword-based (no stop words)

[ ] At least 1 internal link to a related page on your site

[ ] At least 1 external link to an authoritative source

[ ] All images have descriptive alt text with keyword where natural

[ ] Minimum 800 words (1200+ preferred for competitive keywords)

[ ] 2-3 AEO triggers (question + answer format)

[ ] Schema markup added if possible (Article, FAQ)

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AEO Trigger Templates

AEO (Answer Engine Optimization) captures AI search results in ChatGPT, Perplexity, Google AI Overviews, etc.

Format to use:

Question: What is the average cost of [your service]?
Answer: The cost of [your service] typically ranges from [price range] depending on [key factors]. [Brand name] offers [your specific pricing approach]. For an exact quote, [CTA].
Question: How long does it take to [achieve result with your service]?
Answer: Most clients see [realistic timeframe and result]. Results depend on [relevant factors]. At [Brand name], we [your differentiator].
Question: Is [your service] worth the investment?
Answer: [Honest, balanced answer that addresses the concern]. For [target audience], [service] typically pays off by [concrete benefit or ROI].

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Publication Channels Guide

WordPress Blog

Status: Published or Scheduled

Category: Assign relevant category

Tags: Primary keyword + related terms (5-10 tags)

Featured Image: Always include (1200×630px recommended)

SEO Plugin: Fill in meta title + meta description (Yoast/RankMath)

Schema: Set article type to "BlogPosting"

Google Business Profile Post

Short version of the blog (max 1500 characters):

[Compelling opening — 1 sentence]
[Core insight from the blog — 3-4 sentences]
[One actionable tip]
🔗 Read the full guide: [URL]
📞 [Your CTA — contact, booking link, etc.]
#[YourNiche] #[YourCity] #[RelevantHashtag]

Google Blogger

Casual short-form version (400-600 words):

More conversational tone

Focus on one key insight from the full post

Always link back to main website for full version

Great for extra Google ecosystem authority

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Blog Topic Generator

Prompt to generate 20 blog ideas for your niche:

Generate 20 blog post ideas for [BUSINESS NAME] in the [NICHE] industry targeting [AUDIENCE] in [LOCATION].
Include a mix of: how-to guides, listicles, opinion pieces, and case study topics.
For each idea, provide: title | primary keyword | search intent | estimated difficulty (low/medium/high)

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Seasonal Blog Calendar Template

| Month | Theme | Blog Post Idea | Keyword Focus | |-------|-------|---------------|---------------| | January | New Year Goals | "How to [Achieve Goal] in [Year]" | [your keyword] | | February | Valentine's/Partnership | "[Service] for [couples/teams]" | [your keyword] | | March | Spring Reset | "Spring [Topic] Guide" | [your keyword] | | April | Q2 Planning | "[Industry] Strategy for Q2" | [your keyword] | | May | Growth Season | "Scaling Your [Topic]" | [your keyword] | | June | Mid-Year Review | "[Industry] Mid-Year Checklist" | [your keyword] | | July | Summer Tips | "[Topic] in Summer" | [your keyword] | | August | Preparation | "Preparing for [Fall Topic]" | [your keyword] | | September | Fresh Start | "September Reset: [Topic]" | [your keyword] | | October | Q4 Planning | "[Industry] Q4 Strategy" | [your keyword] | | November | Year-End Tips | "Before Year-End: [Checklist]" | [your keyword] | | December | Reflection + Preview | "Looking Back, Looking Forward" | [your keyword] |

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Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that generates, optimizes, and publishes blog posts to WordPress automatically.

→ Try it free: https://contentai-suite.vercel.app