Reverse-engineer a Commercial Insight from seller strengths and validate it against the four-criteria test. Trigger this skill when you need to: - Build a co...
1. Routes naturally to what you do better than competitors
2. Genuinely reframes how the customer thinks (vs. confirming what they already know)
3. Creates urgency to act
4. Works across a segment β not just one deal
If you already have a validated insight and want to structure the 6-step delivery, move to `author-commercial-teaching-pitch`.
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π‘ Examples
See references/worked-examples.md for two detailed worked examples:
Industrial distributor reverse-engineering a "hidden MRO spend" insight from their catalog breadth advantage
Enterprise software provider reverse-engineering a "fragmentation cost" insight from their integration advantage
Both examples trace the full reverse-engineering sequence from unique capability through validated Reframe, including four-criteria validation and emotional impact narrative construction.
