BytesAgain βΊ Skills βΊ Diagnose Pitch For Commercial Teaching Fit
π¦ ClawHub
Diagnose Pitch For Commercial Teaching Fit
by @quochungto
Audit an existing sales pitch, deck, or call transcript against the Commercial Teaching rubric. Use this skill when you want to review your deck, diagnose wh...
- You lost a deal and suspect the pitch led with your solution before establishing why the customer should care
- Your pitch feels like everyone else's, and you cannot explain why you are not differentiating
- Marketing delivered a deck and you are not sure it follows the right sequence
- You want to run a systematic audit of your sales collateral before a critical meeting
- Someone reviewed your pitch and said "you're just talking about yourself" β and you want to know exactly where
**The diagnostic framework:** Commercial Teaching pitches follow a six-step sequence β Warmer β Reframe β Rational Drowning β Emotional Impact β New Way β Your Solution. The seller's product does not enter the conversation until Step 6. Most pitches violate this by leading with their solution instead of leading to it. This audit locates the violations precisely.
**This skill does not author a new pitch.** It diagnoses an existing one. If you need to build a pitch from scratch, use `author-commercial-teaching-pitch`.
Before starting, confirm you have:
- A pitch artifact (deck export, transcript, or written narrative) to audit
- Enough content to identify sections or slides individually
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π‘ Examples
Example 1 β Lead-With Opening
Pitch opening: "At Acme Corp, we are the leading provider of enterprise workflow automation. Our award-winning platform serves over 500 enterprise customers across 40 countries."
Diagnosis:
Step 1 (Warmer): Fail. This is a company overview, not a hypothesis about customer challenges.
Lead-with error: Detected. The pitch opens with the seller's identity and solution before the customer has any reason to care.
Buzzword pollution: "leading" (1 occurrence in 2 sentences).
Rewrite direction: Open with: "We've worked with companies similar to yours and consistently see three challenges in workflow adoption β [specific hypothesis]. Is that what you're experiencing, or would you add something?"
Example 2 β Teaching Into the Desert
Reframe: "Most companies don't realize that 40% of approval bottlenecks happen outside their workflow tool β in email threads and Slack conversations. That's where decisions actually get made."
Step 5 (New Way): "You need a system that captures decisions wherever they happen and integrates them back into the workflow record."
Diagnosis:
Reframe quality: Effective. "I never thought of it that way" is the likely reaction.
Teaching-into-the-desert risk: Detected. The New Way describes a capability available from at least four major workflow vendors with inbox integrations. The insight does not route to a unique capability.
Rewrite direction: Either specify what this seller does uniquely in the capture-and-integrate space, or revise the Reframe to lead to an insight where the seller's differentiation is genuinely unmatched.
Example 3 β Missing Reframe
Pitch structure: Slide 1: About Us β Slide 2: Industry Challenges β Slide 3: Market Data β Slide 4: Our Solution β Slide 5: ROI Calculator β Slide 6: Next Steps
Diagnosis:
Sequence map: No Reframe (Step 2) present. No New Way (Step 5) present. Pitch is: opener β warmer β Rational Drowning β solution. Three steps are missing.
Reframe: Missing. The pitch presents challenges and data, but never introduces an unexpected angle.
Emotional Impact: Missing. No storytelling bridge between the data and the solution.
Impact: Without the Reframe, the customer has no reason to think this pitch differs from every competitor pitch they've seen this quarter.
Rewrite direction: After Slide 2 (challenges), insert a Reframe slide that presents one unexpected angle the customer has not already considered. This is the single highest-impact addition.
