Identify which of Cialdini's 6 influence principles to apply for a persuasion scenario. Use when someone asks "which persuasion tactic should I use?", "how d...
This is the hub skill. Use it when you need principle selection and rationale. Once you have your recommendation, hand off to the dedicated principle skill (e.g., `reciprocity-strategy-designer`, `scarcity-framing-strategist`) for detailed implementation.
**Do not use this skill if:** You already know which principle applies and need implementation tactics. Go directly to the relevant principle skill.
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π‘ Examples
Example 1: SaaS Product Launch Email Campaign
Scenario: A B2B SaaS product is launching. The team wants to convert 200 beta users to paid. They have: 10 existing paying pilot customers who love the product, genuine limited launch pricing (first 50 seats at 40% off), and a credentialed founding team (ex-Google, Stanford PhD).
Trigger: "We have a launch email going out next week. How do we make it more persuasive?"
Process:
Step 1: Conditions present β real testimonials (social proof ready), real limited pricing (scarcity ready), real credentials (authority ready), existing relationship from beta (liking/familiarity ready)
Step 2: Scarcity=5, Social Proof=5, Authority=4, Commitment=3 (setup possible via free trial commitment), Liking=3, Reciprocity=2
Step 3: Deploy Authority first (credibility reduces skepticism), then Social Proof (reduce uncertainty), then Scarcity (motivate action now)
Step 4: Social Proof amplifies Scarcity when others are competing for limited seats
Step 5: All triggers real β fair practitioner classification
