Design a layered persuasion campaign by combining 2–4 Cialdini influence principles in the right sequence. Use when someone asks "how do I combine influence...
Single-principle strategies are limited. The Tupperware party deploys all six simultaneously. The Christmas toy tactic stacks commitment and scarcity across two months. Good Cop/Bad Cop combines contrast, reciprocity, and liking in a single interrogation session. The compounding happens because principles interact — some amplify each other, some must be sequenced in a specific order, some override each other entirely.
This skill provides the interaction rules and sequencing logic. It does not replace the individual principle skills — it tells you which principles to combine, in what order, and why.
**Do not use this skill if:** You need to select which single principle to use. Use `influence-principle-selector` first, then return here if stacking is warranted.
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💡 Examples
Example 1: SaaS Product Launch Funnel (4-Principle Stack)
Scenario: B2B SaaS tool launching to an email list of 3,000 marketing professionals. Seven-day launch window. Real scarcity: founding member pricing ends on day 7. Real social proof: 23 beta customers with documented results. Real authority: founding team credentials. No prior commitment from the list.
Trigger: "We have a 7-day launch window and an email list. Design the stacking sequence."
Process:
Step 1: Scores — Authority=5 (real credentials), Social Proof=5 (23 beta results), Scarcity=5 (real deadline), Commitment=3 (no prior, but micro-commitment possible via free demo)
Step 2: Interactions — Authority should open (suppress skepticism before social proof claims). Social proof needs uncertainty; problem-framing creates it. Commitment precedes Scarcity — add a micro-commitment stage (demo request or waitlist confirmation) before the deadline push.
Step 3: Sequence — 4 stages over 7 days
Step 4: All triggers real. List opted in. Proportionate for a purchase decision.
