Campaign Calendar Planner

---

name: campaign-calendar-planner description: Plan ecommerce campaign calendars across Shopify, Amazon, TikTok Shop, Xiaohongshu, and other channels using built-in seasonal frameworks, promotion playbooks, and channel-timing templates. Use when preparing quarterly campaign plans, monthly promotion schedules, holiday retail calendars, or multi-channel campaign sequencing without live project-management or ad-platform integrations.

---

Campaign Calendar Planner

Overview

Use this skill to turn rough campaign ideas, seasonal goals, and channel priorities into an operator-ready campaign calendar. It applies a built-in seasonal framework, promotion playbook library, and channel-timing matrix to generate a structured markdown brief.

This MVP is heuristic. It does not connect to live ad platforms, calendars, or ERP systems. It relies on the user's provided campaign context, seasonal intent, and channel mix.

Trigger

Use this skill when the user wants to:

build a quarterly or monthly campaign calendar from scratch

map a holiday or seasonal promotion across multiple channels

sequence campaign types (awareness → conversion → retention) over a time window

audit whether campaign timing, frequency, and channel mix are aligned

turn rough campaign notes into an organized execution calendar

Example prompts

"Create a Q2 campaign calendar for our Shopify store"

"Build a Mother's Day promotion plan across TikTok Shop and Xiaohongshu"

"Help me plan a summer flash-sale series across Amazon and our DTC store"

"Map our channel campaign sequencing for the next 90 days"

Workflow

1. Capture the planning window, primary campaign type, and target channels. 2. Apply the seasonal framework to identify high-signal periods and key dates. 3. Map campaign types to channels and sequence them across the window. 4. Generate a channel-timing matrix and priority calendar. 5. Return a markdown brief with calendar grid, campaign cards, and execution notes.

Inputs

The user can provide any mix of:

planning window: Q1 / Q2 / Q3 / Q4, half-year, full year, or specific date range

campaign goal: awareness, traffic, conversion, revenue, retention, or brand

channels: Shopify, Amazon, TikTok Shop, Xiaohongshu, WeChat, email, Meta Ads, Google Ads

seasonal context: holiday name, shopping festival, or rough seasonal theme

budget tone: aggressive, steady, experimental

product focus: new launch, clearance, core SKUs, premium push

Outputs

Return a markdown brief with:

planning window and campaign thesis

seasonal framework and key-date map

channel-timing matrix (channel × week/month)

campaign card for each major promotion (name, type, channels, timing, goal)

frequency and cadence recommendations

execution notes and common pitfalls

Safety

No live calendar, ad platform, or ERP access.

Seasonal-date references are directional; users should verify official festival and sale dates.

Campaign budgets and media spend recommendations are advisory.

All channel activation decisions remain human-approved.

Best-fit Scenarios

SMB and mid-market ecommerce teams planning quarterly or seasonal campaigns

brands running multi-channel promotions without a dedicated campaign manager

teams that need a reusable planning framework instead of scattered notes

Not Ideal For

real-time campaign management, live ad spend control, or automated execution

very small experimental runs with no defined planning window

regulated categories requiring pre-approval for promotional claims

Acceptance Criteria

Return markdown text.

Include calendar grid, campaign cards, and execution notes.

Cover at least 3 key seasonal dates within the planning window.

Make timing assumptions explicit.

Keep the brief practical for ecommerce operators and channel managers.