Checkout Recovery

Example 1 — Shopify DTC Brand Expanding to Southeast Asia

Input:

Output:

PAYMENT COVERAGE GAP REPORT
Market       | Missing Payment Methods                    | Estimated Coverage Gap
Singapore    | PayNow, GrabPay, Atome (BNPL)              | ~35% of mobile buyers prefer local rails
Malaysia     | Touch 'n Go eWallet, GrabPay, Boost, FPX   | ~45% of buyers use local e-wallets primarily
Indonesia    | GoPay, OVO, Dana, QRIS, BCA Virtual Account | ~60% of buyers cannot pay with card only
FRICTION AUDIT
Issue                          | Severity | Finding
Payment method coverage (SG)   | Critical | No local wallet option; PayNow missing for SG buyers
Payment method coverage (MY)   | Critical | FPX bank transfer and Touch 'n Go both absent
Payment method coverage (ID)   | Critical | Indonesian buyers rely heavily on e-wallets and VA
Error message copy             | High     | "Payment failed" copy gives buyer no next step
Mobile checkout test           | High     | 4-step checkout on mobile, no progress indicator found
Guest checkout                 | Medium   | Account creation prompt appears before payment step
RECOVERY ROADMAP
1. Integrate Stripe (with GrabPay, PayNow) or a regional PSP like HitPay or 2C2P — covers SG/MY gaps
2. Add GoPay/OVO via Midtrans or Xendit integration for Indonesia
3. Rewrite error message: "We couldn't process your [card type]. Try a different card or use GrabPay to complete your order." — add a direct retry button
4. Enable guest checkout (remove mandatory account creation pre-payment)
5. Set up Klaviyo or Omnisend abandoned checkout sequence: Email at 1hr, 24hr, 72hr with product reference + direct checkout link

Example 2 — TikTok Shop Seller with High Abandonment

Input:

Output:

PAYMENT COVERAGE GAP REPORT
Market  | Platform       | Coverage Assessment
UK      | TikTok Shop    | Covered — TikTok Shop handles payment processing natively; strong UK coverage
UK      | Shopify Store  | Partially covered — Visa/MC present but no Klarna, no PayPal BNPL, Apple/Google Pay needs verification on mobile
FRICTION AUDIT
Issue                      | Severity | Finding
Shopify vs TikTok gap      | Critical | 30% gap between TikTok Shop (71%) and Shopify (41%) suggests Shopify-specific friction
Recovery sequence timing   | High     | 24-hour first touch is too late — industry standard is within 1 hour
No product reference       | High     | Generic "you left something behind" email underperforms by ~40% vs. product-specific
No BNPL option on Shopify  | Medium   | UK buyers increasingly expect Klarna or PayPal Pay Later for orders above £50
Mobile checkout audit      | Medium   | Test needed — gap of this size often has mobile UX as a contributing factor
RECOVERY ROADMAP
1. Reduce first recovery email to 1-hour trigger; include product image, name, and direct "Resume Checkout" link
2. Add second email at 24 hours with social proof (reviews for the specific product)
3. Add Klarna to Shopify checkout — setup time ~30 minutes via Shopify App Store
4. Run a mobile checkout test on the current Shopify flow and document any friction points
5. Review Shopify checkout analytics to identify exact step where drop-off occurs (initiation vs. payment entry vs. confirmation)