Social Publisher

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name: social-publisher description: "Automate social media publishing, engagement, and analytics. Schedule posts across 10+ platforms (Twitter/X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest, Mastodon, Bluesky). Auto-generate content from RSS, blogs, or AI. Smart timing and cross-platform formatting. Save 15+ hours per week on social media management." homepage: https://clawhub.com/skills/social-publisher metadata: openclaw: emoji: "📱" requires: bins: ["openclaw", "curl"] tags: ["social-media", "marketing", "content", "automation", "smm"]

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Social Publisher Skill

Automate your entire social media presence. One schedule, publish everywhere.

When to Use

✅ USE this skill when:

"Schedule posts across all my social accounts"

"Auto-post my blog content to Twitter/LinkedIn/Instagram"

"Generate daily content from RSS feeds"

"Create social posts from YouTube videos"

"Repurpose long-form content into social posts"

"Auto-engage with mentions and comments"

"Track performance across platforms"

When NOT to Use

❌ DON'T use this skill when:

Manual creative work (painting, complex video editing)

Personalized customer service (needs human empathy)

Crisis communications (requires human judgment)

One-time spontaneous posts

💸 The Business Case

Time Savings:

Manual posting: 1-2 hours/day = 30-60 hours/month

Content creation: 20 hours/month

Analytics/reporting: 5 hours/month

Total: 55-85 hours/month = $3,300-5,100 value (at $60/hr)

Pricing: $15-50/month Payback: < 1 day of saved time

Supported Platforms

| Platform | Features | Status | |----------|----------|--------| | Twitter / X | Posts, threads, polls, media | ✅ Full | | LinkedIn | Posts, articles, company pages | ✅ Full | | Instagram | Posts, Stories, Reels | ✅ Full | | Facebook | Pages, groups | ✅ Full | | TikTok | Video posts | ✅ Full | | YouTube | Video uploads, Shorts | ✅ Full | | Pinterest | Pins, boards | ✅ Full | | Mastodon | Posts, CW, media | ✅ Full | | Bluesky | Posts, media | ✅ Full | | Threads | Posts, media | ✅ Full | | Custom APIs | Any platform with API | ✅ Full |

Quick Start: Cross-Platform Posting

1. Connect Your Accounts

Create social-config.yaml:

accounts:
  twitter:
    api_key: "..."
    api_secret: "..."
    access_token: "..."
    access_secret: "..."
  linkedin:
    client_id: "..."
    client_secret: "..."
    access_token: "..."
  instagram:
    access_token: "..."
    user_id: "..."
Add as many as needed

2. Create a Post Template

campaign:
  name: "Blog Promotion"
  content_template: |
    🚀 New blog post!
    {{title}}
    Key insights:
    • {{insight_1}}
    • {{insight_2}}
    Read more: {{url}}
    #{{platform_hashtags}} #automation #productivity
  platforms:
    - twitter:
        max_length: 280
        hashtags: ["productivity", "automation"]
        # Auto-threads for long content
    - linkedin:
        max_length: 3000
        format: "article_summary"
        hashtags: ["productivity", "business"]
    - instagram:
        media: "image"  # or "video", "carousel"
        caption_template: |
          {{title}}
          .
          Swipe up for full article 🔗
          .
          .
  schedule:
    - platform: "twitter"
      time: "09:00 EST"
      days: ["mon", "wed", "fri"]
    - platform: "linkedin"
      time: "11:00 EST"
      days: ["tue", "thu"]
    - platform: "instagram"
      time: "13:00 EST"
      days: ["mon", "wed", "fri"]

3. Run the Workflow

# Preview what will be posted
clawhub workflow preview blog-promotion
Start publishing
clawhub workflow start blog-promotion
Check calendar
clawhub workflow calendar

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Core Features

1. Multi-Platform Scheduling

One content, many destinations:

Write once, auto-format for each platform

Platform-specific constraints (length, media)

Optimal timing per platform

Queue management with drag-and-drop calendar

2. AI Content Generation

Turn any source into social posts:

content_generator:
  source: "rss"
  feeds:
    - https://blog.yoursite.com/feed
    - https://news.yoursite.com/rss
  ai_enhancement:
    rewrite_for: ["twitter", "linkedin", "instagram"]
    tone: "friendly_professional"
    add_hashtags: true
    generate_images: true  # DALL-E / Midjourney integration
  output:
    - draft: "Create draft in platform"
    - schedule: "Add to calendar"

Supported sources:

RSS/Atom feeds

YouTube videos (auto-generate posts from transcripts)

Blog posts / articles

Podcast episodes (audio → transcript → posts)

Newsletters (Substack, Beehiiv)

Product updates (Shopify, WooCommerce)

Custom APIs

3. Auto-Engagement

Never miss a mention:

engagement:
  triggers:
    - "@yourbrand mentioned"
    - "keyword: your_product"
    - "#yourhashtag"
  actions:
    - like: true
    - retweet: true
    - reply: "Thanks for sharing! Check out our latest: {{latest_post_url}}"
    - follow_back: true
    - add_to_list: "brand_mentions"
  filters:
    exclude_retweets: true
    min_engagement: 10
    sentiment: "positive"

Supported platforms: Twitter, LinkedIn, Instagram, Mastodon, Bluesky

4. Analytics & Reporting

Unified dashboard:

reporting:
  schedule: "0 8 * * mon"  # Mondays 8 AM
  metrics:
    - platform: "all"
      metrics: ["impressions", "engagement_rate", "follower_growth", "clicks"]
  insights:
    - "Best performing platform this week"
    - "Optimal posting time"
    - "Top content types"
    - "Hashtag performance"
  distribution:
    - email: "marketing@company.com"
    - slack: "#social-analytics"
    - pdf: "reports/weekly-{{date}}.pdf"

5. Content Calendar

Visual planning:

# View calendar (opens browser)
clawhub social calendar
Drag to reschedule
Click to edit content
See platform-specific previews

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Advanced Workflows

Workflow: Content Repurposing

Blog → Twitter thread → LinkedIn article → Instagram carousel:

workflow:
  name: "Content Repurposing"
  trigger: "new_blog_post"
steps:
  - extract: "Get blog content"
    agent: "blog-parser"
  - twitter:
      agent: "twitter-formatter"
      task: "Create 5-tweet thread from blog"
      output: "twitter_draft"
  - linkedin:
      agent: "linkedin-formatter"
      task: "Create LinkedIn article summary"
      input: "{{extract.output}}"
  - instagram:
      agent: "visual-designer"
      task: "Generate 3 carousel images"
      prompt: "Create visuals for: {{title}}"
  - schedule_all:
      agent: "scheduler"
      platforms: ["twitter", "linkedin", "instagram"]
      depends_on: [twitter, linkedin, instagram]

Workflow: User-Generated Content Campaign

ugc_campaign:
  hashtag: "#MyProductStory"
  monitor:
    - scan: "Instagram, Twitter, TikTok"
    - filter: "mentions + photos"
    - engagement: "like + thank reply"
  curate:
    - select: "top 5 per week"
    - permission: "DM for repost"
    - add_to: "weekly roundup"
  repost:
    - platform: "instagram_stories"
      format: "customer_spotlight"
    - platform: "facebook"
      format: "testimonial"

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Platform-Specific Tips

Instagram

Best times: 11 AM-1 PM, 7-9 PM local time

Carousels get 2x engagement

Use up to 30 hashtags (10-15 optimal)

First comment can be additional caption

Twitter/X

Threads get 3x engagement vs single tweets

Optimal: 1-3 tweets per thread

Best times: 8-10 AM, 12-2 PM, 5-7 PM

Use polls for engagement

LinkedIn

Long-form content (1300+ chars) performs best

Post Tue/Wed/Thu 9-11 AM

Tag companies/people strategically

Documents (PDFs) get high reach

TikTok

Vertical video only (9:16)

First 3 seconds critical

Trending sounds increase reach

Post 7-9 PM local time

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Pricing Tiers

Free (Limited)

1 connected account per platform

10 scheduled posts

Basic analytics

Community support

Pro ($15/month)

Unlimited accounts

500 scheduled posts

AI content generation (100 posts/month)

Advanced analytics

Email support

Most popular

Business ($50/month)

Everything in Pro

White-label reports

Team collaboration (5 users)

API access

Priority support

Custom integrations

Enterprise (Custom)

Unlimited everything

Custom platform integrations

SLA guarantees

Dedicated account manager

On-premise deployment option

From $500/month

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Money-Making Features to Enable

1. White-Label Reports

client_report:
  branding:
    logo: "client-logo.png"
    colors: ["#FF0000", "#00FF00"]
    footer: "Generated by YourAgencyName"
  sections:
    - executive_summary
    - platform_breakdown
    - top_content
    - recommendations

→ Charge $100-500/month for branded reports

2. Content Packages

content_packages:
  basic: "5 posts/week across 2 platforms" → $299/mo
  growth: "15 posts/week across 4 platforms" → $799/mo
  enterprise: "Unlimited + analytics" → custom

→ High-margin recurring revenue

3. Agency Reseller Program

Agency buys bulk credits at discount

Resells to clients at markup

20-40% margin for partners

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Competitive Advantages

| Feature | Competitors | Us | |---------|-------------|----| | AI content generation | Limited | ✅ Built-in | | Unlimited platforms | $$ expensive | ✅ All-in-one | | Custom integrations | No | ✅ Yes (OpenClaw) | | Reposting/UGC | Manual | ✅ Automated | | Pricing | $99-299/mo | $15-50/mo | | Enterprise features | Add-ons | ✅ Included |

Better, cheaper, more flexible → Easy sell!

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Launch Checklist

[x] Create skill with complete documentation

[ ] Set up Stripe/PayPal for payments

[ ] Create landing page (showcase ROI)

[ ] Build 3 example workflows (free)

[ ] Record 5-minute demo video

[ ] Offer 14-day free trial

[ ] Collect testimonials from beta users

[ ] Publish to ClawHub

[ ] Post on ProductHunt, Reddit, indiehackers

[ ] Partner with OpenClaw for cross-promotion

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_Automate social media. Focus on strategy, not scheduling._ 📱✨