Competitor Analysis
by @aaron-he-zhu
Use when the user asks to "compare competitors" or find SEO/GEO gaps; analyzes keywords, content, backlinks, AI citations, and traffic share. 竞品分析/竞争对手
clawhub install competitor-analysis📖 About This Skill
name: competitor-analysis description: 'Analyze competitor SEO/GEO: keywords, content, backlinks, AI citations, traffic share gaps. 竞品分析/竞争对手' version: "9.9.5" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps." argument-hint: "
Competitor Analysis
Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
Quick Start
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Skill Contract
Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.
memory/hot-cache.md, memory/decisions.md, and memory/research/.Handoff Summary
> Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Instructions
When a user requests competitor analysis:
1. Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already. 2. Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings. 3. Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps. 4. Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors. 5. Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets. 6. Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses. 7. GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings. 8. Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan.
> Reference: See references/analysis-templates.md for the compact templates used at each step.
Example
See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.
Advanced Analysis Types
Content Gap Analysis
Show me content [competitor] has that I don't, sorted by traffic potential
Link Intersection
Find sites linking to [competitor 1] AND [competitor 2] but not me
SERP Feature Analysis
What SERP features do competitors win? (Featured snippets, PAA, etc.)
Historical Tracking
How has [competitor]'s SEO strategy evolved over the past year?
Tips for Success
Analyze 3-5 competitors, include indirect players, and study both strengths and failures.
Save Results
After delivering, offer to save memory/research/competitor-analysis/YYYY-MM-DD- and promote durable conclusions to memory/hot-cache.md.
Reference Materials
Next Best Skill
Primary: content-gap-analysis. Also: serp-analysis and backlink-analyzer.
💡 Examples
See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.