Content Repurposer

---

name: content-repurposer description: Repurpose long-form content (blog posts, articles, newsletters, YouTube transcripts) into platform-optimized social media posts, Twitter/X threads, LinkedIn posts, email newsletter snippets, and short-form summaries. Use when asked to repurpose content, turn an article into social posts, create a thread from a blog post, adapt content for different platforms, generate social media versions of existing content, or create multi-platform content from a single source. Triggers on "repurpose", "turn this into tweets", "make social posts from", "create a thread", "adapt for LinkedIn", "newsletter snippet", "content remix".

---

Content Repurposer

Transform any long-form content into platform-optimized outputs. Feed it a URL, text, or document — get back ready-to-post content for multiple platforms.

Workflow

1. Extract Source Content

Determine the source type and extract content:

URL → Use web_fetch to extract readable text

YouTube URL → Use youtube-transcript skill if available, otherwise web_fetch

Pasted text → Use directly

File path → Read the file (supports .md, .txt, .html, .pdf)

If extraction fails, inform the user and suggest alternatives.

2. Analyze Content

Before generating outputs, analyze the source:

1. Core message — What is the single main takeaway? 2. Key points — List 3-5 supporting points or insights 3. Quotable lines — Extract 2-3 memorable phrases or statistics 4. Target audience — Infer from tone, vocabulary, and subject matter 5. Content type — Tutorial, opinion, news, case study, announcement, story

3. Generate Platform Outputs

Generate requested formats (default: all). Each format follows platform-specific rules from references/platform-guides.md.

Available formats:

Twitter/X thread — 3-10 tweets, hook-first, one idea per tweet

Twitter/X single post — Standalone tweet, max 280 chars

LinkedIn post — Professional tone, 1300 chars max, uses line breaks for readability

Instagram caption — Casual tone, hashtags, emoji-friendly, CTA at end

Email newsletter snippet — 2-3 paragraphs, subject line included

Short summary — 2-3 sentences, platform-agnostic

Reddit post — Title + body, informative tone, no self-promotion feel

Hacker News — Title only (concise, factual), optional top-level comment

4. Apply Tone & Style

If user specifies a tone or brand voice, apply it. Otherwise, match the source's tone but optimize for each platform's conventions.

Tone options: professional, casual, witty, authoritative, friendly, provocative, educational.

5. Output Format

Present outputs in clear sections:

## Source Analysis
Core message: ...
Key points: ...
Twitter/X Thread (N tweets)
🧵 1/ [hook tweet]
2/ [supporting point]
...
LinkedIn Post
[post content]
Email Newsletter
Subject: ...
[body]

Customization Options

Users can specify:

Platforms — "just Twitter and LinkedIn"

Tone — "make it casual" / "keep it professional"

Audience — "targeting developers" / "for marketing managers"

Length — "keep the thread short, 3-4 tweets max"

CTA — "include a link to [URL]" / "ask them to subscribe"

Hashtags — "include hashtags" / "no hashtags"

Emoji — "use emojis" / "no emojis"

Language — generate in specified language

Platform Guides

For detailed platform-specific formatting rules, character limits, and best practices, see references/platform-guides.md.

Tips

When repurposing tutorials: focus on the "aha moment" or key insight, not the step-by-step

When repurposing news: lead with impact/consequence, not the event itself

When repurposing case studies: lead with the result, then the method

For threads: each tweet should work standalone — readers may see any single tweet

Always adapt vocabulary and jargon level to the target platform's audience

When repurposing tutorials: focus on the "aha moment" or key insight, not the step-by-step

When repurposing news: lead with impact/consequence, not the event itself

When repurposing case studies: lead with the result, then the method

For threads: each tweet should work standalone — readers may see any single tweet

Always adapt vocabulary and jargon level to the target platform's audience