Cold Email Sequence

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name: cold-email-sequence description: Generate personalized cold email sequences with follow-ups. Supports multiple frameworks (AIDA, PAS, BAB), A/B variants, and merge-field personalization. Pairs with lead-gen-research for full outreach automation. metadata: version: 1.0.0 author: TKDigital category: Sales & Marketing tags: [cold email, outreach, sales, email sequence, B2B, prospecting]

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Cold Email Sequence Skill

Generate complete cold email campaigns — personalized sequences with follow-ups, A/B variants, and framework options.

What It Does

1. Sequence Generation — Creates 3-5 email sequences with timed follow-ups 2. Framework Selection — AIDA, PAS, BAB, or custom frameworks per email 3. Personalization — Merge fields for prospect-specific details (name, company, trigger event, pain point) 4. A/B Variants — 2 subject line variants + 2 body variants per email 5. Follow-Up Logic — Timed follow-ups with value-add content, not just "bumping this" 6. Deliverability Tips — Spam-trigger warnings, length optimization, formatting guidance

Usage

Generate a Full Sequence

Create a 5-email cold outreach sequence:
Service: AI-powered content production for agencies
Target: Marketing agency owners (10-50 employees)
Price point: $2,000-5,000/month retainer
Unique value: 10x content output without hiring writers
Social proof: Helped 3 agencies scale from 15 to 50+ posts/week
Include:
Email 1: Cold intro (trigger-based)
Email 2: Value-add follow-up (case study)
Email 3: Social proof (results)
Email 4: Objection handler
Email 5: Breakup email
Give me 2 subject line variants per email.
Timing: 0, 3, 7, 14, 21 days

Quick Single Email

Write a cold email:
To: [Title] at [Company type]
Offering: [Your service]
Trigger: [Recent event — funding, hire, launch]
Tone: Direct, no fluff
Length: Under 100 words

Personalize for Prospect List

I have these prospects from my research:
1. Sarah Chen, CMO at DataFlow (just raised Series B)
2. Mike Torres, VP Marketing at CloudScale (hiring 3 content writers)
3. Lisa Park, Founder at GrowthLab (competitor just launched similar product)
Write personalized Email 1 for each using the trigger events.
Service: AI content production

Output Format

## Email [#] — [Purpose]
Timing: Day [X] after previous email
Framework: [AIDA/PAS/BAB]
Subject Line A:
[Subject]
Subject Line B:
[Subject]
Body (Variant A):
Hi {{first_name}},
[Email body with merge fields]
[Signature]
Body (Variant B):
[Alternative approach]
Notes:
Spam check: [Any flags]
Optimal send time: [Recommendation]
Expected reply rate: [Benchmark]

Frameworks

AIDA (Attention → Interest → Desire → Action)

Best for: First cold emails to warm prospects

PAS (Problem → Agitate → Solve)

Best for: Pain-point heavy industries, urgent problems

BAB (Before → After → Bridge)

Best for: Transformation-focused services, case study emails

QVC (Question → Value → CTA)

Best for: Short follow-ups, LinkedIn messages

Deliverability Guidelines

Subject lines: 4-7 words, no ALL CAPS, no excessive punctuation

Body: Under 150 words for cold emails, under 100 for follow-ups

No images in first email

Max 1 link (and not in email 1 if possible)

Plain text format beats HTML for cold outreach

Personalize first line — generic openers kill deliverability scores

Avoid: "just following up", "touching base", "I hope this finds you well"

References

references/frameworks-detailed.md — Deep dive on each email framework

references/subject-line-formulas.md — 25 proven subject line patterns

references/spam-triggers.md — Words and patterns that trigger spam filters

Generate a Full Sequence

Create a 5-email cold outreach sequence:
Service: AI-powered content production for agencies
Target: Marketing agency owners (10-50 employees)
Price point: $2,000-5,000/month retainer
Unique value: 10x content output without hiring writers
Social proof: Helped 3 agencies scale from 15 to 50+ posts/week
Include:
Email 1: Cold intro (trigger-based)
Email 2: Value-add follow-up (case study)
Email 3: Social proof (results)
Email 4: Objection handler
Email 5: Breakup email
Give me 2 subject line variants per email.
Timing: 0, 3, 7, 14, 21 days

Quick Single Email

Write a cold email:
To: [Title] at [Company type]
Offering: [Your service]
Trigger: [Recent event — funding, hire, launch]
Tone: Direct, no fluff
Length: Under 100 words

Personalize for Prospect List

I have these prospects from my research:
1. Sarah Chen, CMO at DataFlow (just raised Series B)
2. Mike Torres, VP Marketing at CloudScale (hiring 3 content writers)
3. Lisa Park, Founder at GrowthLab (competitor just launched similar product)
Write personalized Email 1 for each using the trigger events.
Service: AI content production