Competitive Ads Extractor Pro

Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

When to Use This Skill

What This Skill Does

1. Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc. 2. Captures Screenshots: Saves visual copies of all ads 3. Analyzes Messaging: Identifies problems, use cases, and value props 4. Categorizes Ads: Groups by theme, audience, or format 5. Identifies Patterns: Finds common successful approaches 6. Provides Insights: Explains why certain ads likely perform well

How to Use

Basic Extraction

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

Specific Analysis

Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?

Competitive Set

Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.

Specific Platform

Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy

Example

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

Process:

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads
Extracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
ad-001-collaboration.png
ad-002-productivity.png
ad-003-templates.png
...
Analyzing messaging...

Output:

# Notion Ad Analysis
Overview
Total Ads: 23 active
Primary Themes: Productivity (35%), Collaboration (30%), 
  Templates (20%), AI Features (15%)
Ad Formats: Static images (60%), Video (40%)
CTA Patterns: "Try for free", "Get started"
Key Problems They're Highlighting
1. Scattered Information (8 ads)
   Copy: "Stop switching between 10 different tools"
   Why it works: Direct pain point many teams face
2. Meeting Overload (5 ads)
   Copy: "Replace unnecessary meetings with async updates"
   Why it works: Post-COVID remote work pain point
3. Lost Documentation (4 ads)
   Copy: "Never ask 'where is that doc?' again"
   Why it works: Universal workplace frustration
Successful Creative Patterns
Pattern 1: Before/After Split
Shows chaotic tool landscape → Clean Notion workspace
Used in 6 high-performing ads
Visual metaphor is immediately clear
Pattern 2: Feature Showcase
GIF of actual product usage
Shows specific feature in 5 seconds
Used for new features (AI, templates)
Pattern 3: Social Proof
"Join 20M users" messaging
Customer logos
Used in 4 ads targeting enterprise
Copy That's Working
Best Headlines:
1. "Your team's knowledge, finally in one place"
   → Benefit-focused, addresses pain directly
   
2. "The all-in-one workspace"
   → Clear positioning, broad appeal
   
3. "AI that actually helps you work"
   → Addresses AI skepticism, practical angle
Best Body Copy Patterns:
Short sentences (under 10 words)
Focus on outcomes not features
Include specific numbers ("Cut meetings by 50%")
Audience Targeting Insights
Based on ad variations:
Startup founders: Solo productivity angle
Team leads: Collaboration and alignment
Enterprise: Security and compliance mentions
Students: Free plan, templates, organization
Recommendations for Your Ads
1. Test the "tool sprawl" pain point
   → Strong resonance based on their ad frequency
2. Use product screenshots over abstract visuals
   → All their top ads show actual UI
3. Lead with the problem, not the solution
   → "Tired of X?" performs better than "Introducing Y"
4. Keep copy under 100 characters
   → Their shortest ads seem most frequent
5. Test before/after visual formats
   → Proven pattern in their creative
Files Saved
All ads: ~/competitor-ads/notion/
Analysis: ~/competitor-ads/notion/analysis.md
Best performers: ~/competitor-ads/notion/top-10/

Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter

What You Can Learn

Messaging Analysis

Creative Patterns

Copy Formulas

Campaign Strategy

Best Practices

Legal & Ethical

Analysis Tips

Advanced Features

Trend Tracking

Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?

Multi-Competitor Analysis

Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?

Industry Benchmarks

Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?

Format Analysis

Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)

Common Workflows

Ad Campaign Planning

Positioning Research

Creative Inspiration

Tips for Success

1. Regular Monitoring: Check monthly for changes 2. Broad Research: Look at adjacent competitors too 3. Save Everything: Build a reference library 4. Test Insights: Run your own experiments 5. Track Performance: A/B test inspired concepts 6. Stay Original: Use for inspiration, not copying 7. Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.

Output Formats

Related Use Cases

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

Process:

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads
Extracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
ad-001-collaboration.png
ad-002-productivity.png
ad-003-templates.png
...
Analyzing messaging...

Output: ```

Notion Ad Analysis

Legal & Ethical

Analysis Tips