Competitor Analysis Report

---

name: competitor-analysis-report description: Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competitors, creating market research reports, or delivering competitive intelligence for clients. argument-hint: "[business-or-product] [competitor1] [competitor2] [competitor3]" allowed-tools: Read, Write, Edit, Grep, Glob, Bash, WebFetch, WebSearch

---

Competitor Analysis Report

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

How to Use

/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt

$ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)

Remaining arguments = 2-5 competitors to analyze

Report Generation Process

Step 1: Research Each Competitor

For each company/product, gather:

Product overview: What they do, who they serve

Features: Core features and capabilities

Pricing: Plans, tiers, free tier availability

Target audience: Who they market to

Positioning: How they describe themselves (tagline, value prop)

Strengths: What they're known for

Weaknesses: Common complaints, gaps, negative reviews

Recent changes: New features, pricing changes, pivots

Use web search and publicly available information only.

Step 2: Generate the Report

Structure the report as follows:

# Competitive Analysis Report
Prepared for: [Client/Product Name]
Date: [Today's date]
Competitors Analyzed: [List]
Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]
Competitor Profiles
[Competitor 1]
Founded: [Year]
Headquarters: [Location]
Positioning: "[Their tagline or value prop]"
Target Market: [Who they serve]
Key Differentiator: [What makes them unique]
[Repeat for each competitor]
Feature Comparison Matrix
| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |
Key Takeaway: [1-2 sentences on where you lead and lag]
Pricing Analysis
| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |
Price Positioning: [Where client sits relative to market — premium, mid-market, value]
Key Takeaway: [Pricing opportunity or risk]
SWOT Analysis
For each competitor:
[Competitor 1] SWOT
| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |
| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |
Market Positioning Map

HIGH PRICE │ Enterprise │ Premium [Comp 3] │ [Comp 1] │ LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE

Opportunities & Threats
Opportunities (Where You Can Win)
1. [Gap in competitor offerings]: [How to exploit it]
2. [Underserved segment]: [How to capture it]
3. [Competitor weakness]: [How to position against it]
Threats (What to Watch)
1. [Competitor advantage]: [How to defend against it]
2. [Market trend]: [How it could impact you]
3. [New entrant risk]: [Who might enter the space]
Strategic Recommendations
Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]
Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]
Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]
Appendix
Data sources and methodology
Detailed feature descriptions
Competitor screenshots/examples (described, not included)

Step 3: Output

Save to output/competitor-analysis/:

output/competitor-analysis/
  report.md                    # Full report in Markdown
  report.html                  # Professional HTML version
  executive-summary.md         # Standalone exec summary (1 page)
  feature-matrix.csv           # Spreadsheet-ready comparison

The HTML version should have:

Professional styling (clean typography, tables with borders)

Print-friendly layout

Table of contents with anchor links

Page breaks between major sections

Quality Standards

[ ] All data points are from publicly available sources

[ ] Feature comparison covers at least 10 features

[ ] Pricing is current and accurate

[ ] SWOT analysis has at least 3 points per quadrant

[ ] Recommendations are specific and actionable (not generic advice)

[ ] Executive summary can stand alone (client can forward to their boss)

[ ] No speculation presented as fact — clearly label assumptions

[ ] Report is professional enough to present to stakeholders