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BytesAgain β€Ί Skills β€Ί Competitor Intel
πŸ¦€ ClawHub

Competitor Intel

by @v3ads

Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy,...

Versionv1.0.0
Downloads587
#research#legal#gaming
TERMINAL
clawhub install competitor-intel

πŸ“– About This Skill

name: competitor-intel description: Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy, compare products/pricing/positioning, identify market gaps, monitor competitor activity, build competitive battle cards, or assess a competitive landscape. Triggers on phrases like "competitor analysis", "competitive research", "what are competitors doing", "battle card", "market landscape", "competitive positioning", "how does X compare to Y", "spy on competitors", "competitor pricing", "SWOT analysis".

Competitor Intelligence Skill

Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't.

Workflow

1. Define Scope

Clarify (ask if not provided):
  • Your company/product: What are you competing with?
  • Target competitors: Named, or should you discover them?
  • Intelligence goal: Pricing? Positioning? Features? Marketing? All?
  • Output format: Quick summary, full report, or battle card?

    • 2. Discover Competitors (if not named)

    Use web_search:
  • "[product category] alternatives"
  • "best [product type] software 2026"
  • "[your company] vs" β€” autocomplete reveals top competitors
  • site:g2.com [category] and site:capterra.com [category]

    • 3. Profile Each Competitor

    For each competitor, gather via web_fetch + web_search:

    Positioning & Messaging

  • Homepage headline and sub-headline
  • Target ICP (who they're selling to)
  • Core value proposition
  • Brand voice/tone

    • Pricing

  • Pricing page structure (tiers, prices, what's included)
  • Free trial / freemium?
  • Annual vs monthly discount
  • Enterprise pricing signals

    • Product/Features

  • Feature list from pricing/features pages
  • Changelog or "what's new" page
  • App store reviews (common complaints = their weaknesses)

    • Marketing & Distribution

  • Blog topics (what keywords they're targeting)
  • Social media presence + posting frequency
  • Ad library: web_search "site:facebook.com/ads [competitor]"
  • Backlink signals from SERP results

    • Customer Sentiment

  • G2/Capterra/Trustpilot reviews β€” pull 1-star AND 5-star patterns
  • Common complaints = their moats AND their gaps

    • 4. Build Competitive Matrix

    Use scripts/build_matrix.py to generate a side-by-side comparison table across:
  • Pricing tiers
  • Key features
  • Target segment
  • Positioning angle
  • Strengths / Weaknesses

    • 5. Identify Market Gaps

    Synthesize: What are all competitors missing or doing badly? These are your wedges.

    6. Output Options

  • Quick brief: 1-page summary with top 3 competitors and key takeaways
  • Full report: Complete profiles + matrix + gap analysis + recommendations
  • Battle card: 1-page per competitor β€” use against in sales calls. See references/battle-card-template.md.

    • See references/battle-card-template.md for the battle card format. See references/intel-sources.md for a full list of research sources and tools.