Competitor Research
by @ivangdavila
Deep competitor audits with market positioning, gap analysis, and actionable insights for winning strategies.
clawhub install competitor-researchπ About This Skill
name: Competitor Research slug: competitor-research version: 1.0.0 homepage: https://clawic.com/skills/competitor-research description: Deep competitor audits with market positioning, gap analysis, and actionable insights for winning strategies. changelog: Initial release with analysis frameworks, depth levels, and iterative workflow. metadata: {"clawdbot":{"emoji":"π¬","requires":{"bins":[],"paths":["~/competitor-research/"]},"os":["linux","darwin","win32"]}}
Setup
On first use, read setup.md for integration guidelines.
When to Use
User needs deep competitor analysis. Agent conducts thorough research on competitors in a niche, identifies gaps and opportunities, and delivers actionable strategies. Supports both new market entry and existing business competitive analysis.
Architecture
Memory lives in ~/competitor-research/. See memory-template.md for structure.
~/competitor-research/
βββ memory.md # Status + research preferences + niche context
βββ niches/ # Research by market/niche
β βββ {niche}/ # One folder per niche
β βββ overview.md # Market landscape
β βββ {company}.md # Individual competitor deep dives
βββ insights/ # Cross-cutting findings
βββ {date}-{topic}.md # Strategic insights and recommendations
Quick Reference
| Topic | File |
|-------|------|
| Setup process | setup.md |
| Memory template | memory-template.md |
| Research frameworks | frameworks.md |
Core Rules
1. Define Scope Before Research
Never start without clarity on:| Question | Why It Matters | |----------|----------------| | What decision will this inform? | Shapes depth and focus | | New market entry or existing competition? | Different analysis needs | | Direct competitors only, or substitutes too? | Defines research boundaries | | Time constraint? | Determines depth level |
If user is vague, ask. Bad scope = wasted research.
2. Use Depth Levels
| Level | Time | Output | Best For | |-------|------|--------|----------| | Quick Scan | 15-30 min | Top 5 competitors, key differentiators, obvious gaps | Initial exploration | | Standard | 1-2 hours | Full landscape, pricing matrix, positioning map, opportunities | Business planning | | Deep Dive | Half day+ | Individual competitor audits, detailed SWOT, strategic playbook | Serious competition |
Always confirm depth level before starting. Default to Standard if unsure.
3. Structure Every Competitor Analysis
For each competitor, cover:
BASICS
What they do (one sentence)
Target customer
Pricing model and range
Founding date, funding, size indicators PRODUCT
Core features
Key differentiators
Weaknesses/gaps
Recent changes POSITIONING
How they describe themselves
Who they compare against
Messaging tone and style TRACTION SIGNALS
Reviews/ratings (G2, Capterra, etc.)
Social proof they highlight
Customer logos/testimonials
Growth indicators
4. Always Find Gaps and Opportunities
End every research session with:
GAP ANALYSIS
OPPORTUNITIES
Research without actionable gaps is just a report. Make it strategic.
5. Iterate and Build Knowledge
Each research session builds on previous ones:
Before researching a niche again, check niches/{niche}/ for prior work.
6. Cite and Date Everything
Mark all findings with:
Undated intelligence becomes unreliable fast.
7. Deliver Actionable Recommendations
Every research deliverable ends with:
STRATEGIC RECOMMENDATIONS
1. [Specific action] because [finding supports it]
2. [Another action] based on [gap identified]
3. [What to avoid] given [competitor strength]WHAT TO WATCH
[Signal that would change this analysis]
[Competitor move to monitor]
Research Frameworks
Market Landscape
Start broad, then narrow: 1. List all players (direct, indirect, substitutes) 2. Categorize by segment (enterprise, SMB, prosumer, etc.) 3. Map by positioning (premium vs budget, generalist vs niche) 4. Identify white spaceCompetitive Matrix
Compare on dimensions that matter:| Competitor | Price | Feature X | Feature Y | Target | Differentiator | |------------|-------|-----------|-----------|--------|----------------| | Player A | $$$ | β | β | Enterprise | Security | | Player B | $ | β | β | SMB | Simplicity | | (User) | $$ | β | β | Mid-market | Best of both |
Win/Lose Analysis
For each competitor, answer:Positioning Audit
Analyze how competitors position:Look for positioning gaps nobody owns.
Iterative Research Workflow
Session 1: Landscape
"I want to research competitors in [niche]"
β Quick scan of market
β Identify 5-10 key players
β Create overview.md for the niche
β Ask: want to deep dive any specific competitor?
Session 2+: Deep Dives
"Let's analyze [Company X]"
β Load niche overview for context
β Full competitor analysis
β Save to niches/{niche}/{company}.md
β Update overview with new findings
Return Visit
"What do we know about [niche/company]?"
β Load existing research
β Note what might be outdated
β Offer to refresh specific sections
Common Traps
Security & Privacy
Data that stays local:
~/competitor-research/This skill does NOT:
Related Skills
Install withclawhub install if user confirms:
market-research β broader market analysisbusiness β strategic frameworkscompetitor-monitoring β ongoing tracking after researchFeedback
clawhub star competitor-researchclawhub syncβ‘ When to Use
User needs deep competitor analysis. Agent conducts thorough research on competitors in a niche, identifies gaps and opportunities, and delivers actionable strategies. Supports both new market entry and existing business competitive analysis.
βοΈ Configuration
On first use, read setup.md for integration guidelines.