Competitor Spy
by @michael-laffin
Analyze a website or business to extract tech stack, pricing, features, SEO data, social proof, and generate a competitive intelligence report.
clawhub install competitor-spyπ About This Skill
Competitor Spy
Analyze any website or business and extract competitive intelligence in seconds.
When to Use
Trigger when the user says:
How It Works
1. User provides a domain, URL, or business name 2. Agent scrapes the target website 3. Extracts: tech stack, pricing, features, SEO keywords, content strategy, social proof 4. Generates a competitive intelligence report
Commands
Primary: Full Spy Report
User says: "spy on example.com"
Agent workflow:
1. Use web_fetch to grab the homepage
2. Use web_fetch on /pricing, /about, /features, /blog
3. Extract and analyze:
- Tech Stack: Check for common frameworks (Next.js, React, WordPress, etc.), hosting (Vercel, Netlify, AWS), analytics (GA4, PostHog), fonts, CDNs
- Pricing: Extract all pricing tiers, features per tier, free trial info
- Features: Main product features, unique selling points
- SEO: Meta tags, headings, schema markup, sitemap
- Content Strategy: Blog topics, content frequency, tone
- Social Proof: Testimonials, logos, case studies, review counts
- Monetization: Revenue model (SaaS, freemium, ads, marketplace)
- Weaknesses: Missing features, poor UX, slow pages, thin content
4. Output a structured markdown report
Secondary: Quick Tech Stack Check
User says: "tech stack of example.com"
Agent workflow:
1. Use web_fetch on the homepage
2. Look for framework signatures, CDN headers, meta generators
3. Output a compact tech stack summary
Tertiary: Pricing Comparison
User says: "compare pricing for example.com and competitor.com"
Agent workflow: 1. Fetch /pricing from both sites 2. Extract all tiers and features 3. Create side-by-side comparison table 4. Highlight gaps and opportunities
Report Format
# π Competitor Spy Report: [domain]π’ Business Overview
Name: [extracted]
Tagline: [extracted]
Industry: [inferred] π οΈ Tech Stack
| Layer | Technology |
|-------|-----------|
| Framework | [detected] |
| Hosting | [detected] |
| Analytics | [detected] |
| CDN | [detected] |
| Fonts | [detected] |π° Pricing
| Tier | Price | Key Features |
|------|-------|-------------|
| ... | ... | ... |β
Strengths
... β Weaknesses & Opportunities
... π SEO Score
| Metric | Value |
|--------|-------|
| Title tag | ... |
| Meta description | ... |
| H1 tag | ... |
| Schema markup | ... |
| Sitemap | ... |
| Robots.txt | ... |π‘ Recommendations
...
Tips
web_search to find reviews and mentionsLimitations
β‘ When to Use
π Tips & Best Practices
web_search to find reviews and mentions