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πŸ¦€ ClawHub

Competitor Spy

by @michael-laffin

Analyze a website or business to extract tech stack, pricing, features, SEO data, social proof, and generate a competitive intelligence report.

Versionv1.0.0
Downloads563
Installs1
TERMINAL
clawhub install competitor-spy

πŸ“– About This Skill

Competitor Spy

Analyze any website or business and extract competitive intelligence in seconds.


When to Use

Trigger when the user says:

  • "spy on [website/domain]"
  • "analyze competitor [name]"
  • "competitor research [url]"
  • "what are [competitor]'s tech stack"
  • "reverse engineer [website]"
  • How It Works

    1. User provides a domain, URL, or business name 2. Agent scrapes the target website 3. Extracts: tech stack, pricing, features, SEO keywords, content strategy, social proof 4. Generates a competitive intelligence report

    Commands

    Primary: Full Spy Report

    User says: "spy on example.com"

    Agent workflow: 1. Use web_fetch to grab the homepage 2. Use web_fetch on /pricing, /about, /features, /blog 3. Extract and analyze: - Tech Stack: Check for common frameworks (Next.js, React, WordPress, etc.), hosting (Vercel, Netlify, AWS), analytics (GA4, PostHog), fonts, CDNs - Pricing: Extract all pricing tiers, features per tier, free trial info - Features: Main product features, unique selling points - SEO: Meta tags, headings, schema markup, sitemap - Content Strategy: Blog topics, content frequency, tone - Social Proof: Testimonials, logos, case studies, review counts - Monetization: Revenue model (SaaS, freemium, ads, marketplace) - Weaknesses: Missing features, poor UX, slow pages, thin content 4. Output a structured markdown report

    Secondary: Quick Tech Stack Check

    User says: "tech stack of example.com"

    Agent workflow: 1. Use web_fetch on the homepage 2. Look for framework signatures, CDN headers, meta generators 3. Output a compact tech stack summary

    Tertiary: Pricing Comparison

    User says: "compare pricing for example.com and competitor.com"

    Agent workflow: 1. Fetch /pricing from both sites 2. Extract all tiers and features 3. Create side-by-side comparison table 4. Highlight gaps and opportunities

    Report Format

    # πŸ” Competitor Spy Report: [domain]

    🏒 Business Overview

  • Name: [extracted]
  • Tagline: [extracted]
  • Industry: [inferred]
  • πŸ› οΈ Tech Stack

    | Layer | Technology | |-------|-----------| | Framework | [detected] | | Hosting | [detected] | | Analytics | [detected] | | CDN | [detected] | | Fonts | [detected] |

    πŸ’° Pricing

    | Tier | Price | Key Features | |------|-------|-------------| | ... | ... | ... |

    βœ… Strengths

  • ...
  • ❌ Weaknesses & Opportunities

  • ...
  • πŸ“ˆ SEO Score

    | Metric | Value | |--------|-------| | Title tag | ... | | Meta description | ... | | H1 tag | ... | | Schema markup | ... | | Sitemap | ... | | Robots.txt | ... |

    πŸ’‘ Recommendations

  • ...
  • Tips

  • If the site blocks scraping, try the Google cache version
  • Check LinkedIn/Twitter for additional business info
  • Use web_search to find reviews and mentions
  • Cross-reference with SimilarWeb/Alexa if needed
  • Always cite sources for claims
  • Limitations

  • Cannot access paywalled content
  • JavaScript-heavy SPAs may need browser automation
  • Pricing pages behind login walls are inaccessible
  • Results depend on site structure and accessibility
  • ⚑ When to Use

    TriggerAction
    - "spy on [website/domain]"
    - "analyze competitor [name]"
    - "competitor research [url]"
    - "what are [competitor]'s tech stack"
    - "reverse engineer [website]"

    πŸ“‹ Tips & Best Practices

  • If the site blocks scraping, try the Google cache version
  • Check LinkedIn/Twitter for additional business info
  • Use web_search to find reviews and mentions
  • Cross-reference with SimilarWeb/Alexa if needed
  • Always cite sources for claims