Content Asset Orchestrator

---

name: content-asset-orchestrator description: Plan, organize, and audit ecommerce content assets across short video (TikTok/Douyin), Xiaohongshu posts, Amazon A+ content, Shopify PDP images, email banners, and Meta/Instagram creative. Use when content teams need a content production brief, asset gap audit, workflow calendar, or multi-channel content strategy without live DAM, analytics, or social API access.

---

Content Asset Orchestrator

Overview

Use this skill to turn rough content goals, channel priorities, and production constraints into an organized content operations brief. It applies a built-in content type framework, channel requirement matrix, and production workflow to generate an actionable asset plan.

This MVP is heuristic. It does not connect to live social accounts, DAM systems, analytics platforms, or content management tools. It relies on the user's provided content context, channel mix, and production resources.

Trigger

Use this skill when the user wants to:

plan a content production schedule across TikTok, Xiaohongshu, Amazon, Shopify, email, or Meta

audit content assets for a product launch, campaign, or seasonal push

identify content gaps across format types (short video, image, copy, UGC)

build a content brief for a creator, photographer, or copywriter

sequence content types across awareness, consideration, and conversion stages

Example prompts

"Help me plan content for our summer campaign across TikTok, Xiaohongshu, and Amazon A+"

"Audit our current content assets for gaps before our product launch"

"Create a content production brief for our DTC brand's new SKU"

"What content should we produce this month for our Shopify and Meta channels?"

Workflow

1. Capture the campaign or production window, target channels, and content goals. 2. Map content types to channels and identify required formats (video, image, copy, UGC). 3. Audit existing assets for completeness, quality, and channel fit. 4. Identify production gaps and assign owners or resource needs. 5. Return a markdown content operations brief with production calendar and asset brief.

Inputs

The user can provide any mix of:

campaign window: specific dates, seasonal push, or general monthly planning

target channels: TikTok, Douyin, Xiaohongshu, Amazon A+, Shopify PDP, email, Meta, Instagram, WeChat

content goal: awareness, traffic, conversion, UGC seeding, review collection, SEO

product or SKU context: new launch, best seller, seasonal, clearance

existing asset inventory: what formats already exist (video, images, copy, UGC)

production resources: in-house team, agency, creator, photographer, copywriter

budget for content production

Outputs

Return a markdown brief with:

content strategy summary (goal, channels, audience)

channel requirement matrix (format, dimension, length, caption style)

content type coverage map (what exists vs. what is needed)

production gap analysis and asset priority list

production calendar by week or content type

brief for each content asset (video, image, copy, UGC) with key messages and format notes

distribution and posting cadence recommendations

Safety

No live social accounts, analytics, DAM, or content management tool access.

Content recommendations are directional; platform policies and creative quality determine actual performance.

Do not claim guaranteed engagement or conversion lift from content assets.

Brand voice and creative decisions remain with the content team.

Best-fit Scenarios

small-to-medium content teams managing 3-8 channels without a dedicated content director

brands launching new products and needing a structured content production sequence

operators transitioning from single-channel to multi-channel content operations

Not Ideal For

real-time content performance tracking, automated posting, or live social media management

teams with enterprise-scale content operations requiring DAM or MAM integrations

workflows that require automated approval routing or compliance review

Acceptance Criteria

Return markdown text.

Include channel requirement matrix, gap analysis, and production calendar.

Cover at least 3 channels with specific format requirements.

Make resource assumptions explicit.

Keep the brief practical for content teams and ecommerce operators.