Content Gap Analysis
by @aaron-he-zhu
Use when the user asks to "find content gaps"; maps competitor topics, missing keywords, and editorial calendar opportunities. 内容缺口/选题规划
clawhub install content-gap-analysis📖 About This Skill
name: content-gap-analysis description: 'Find content gaps: topics and keywords competitors cover that you don''t, with editorial calendar. 内容缺口/选题规划' version: "9.9.5" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors." argument-hint: "
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
memory/hot-cache.md, memory/decisions.md, and memory/research/.Handoff Summary
> Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Instructions
When a user requests content gap analysis:
1. Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals. 2. Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses. 3. Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets. 4. Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance. 5. Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes. 6. Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research. 7. Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for. 8. Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage. 9. Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
> Reference: See references/analysis-templates.md for the compact templates used in each step.
Example
See references/example-report.md for a full SaaS marketing sample.
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Tips for Success
Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.
Save Results
After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD- and promote durable conclusions to memory/hot-cache.md.
Reference Materials
Next Best Skill
Primary: seo-content-writer.
💡 Examples
See references/example-report.md for a full SaaS marketing sample.