Content Ideas

Content Ideas Generator

Turn trends into content. Aggregate from multiple sources, filter by niche, output actionable ideas.

How It Works

1. Gather — Pull from RSS, Reddit, HN, X, web search 2. Filter — Match to your niche and audience 3. Analyze — What's trending? What angle is missing? 4. Output — Actionable ideas with hooks and formats

Quick Start

Ask your agent:

> "Generate 10 content ideas for this week. My niche is AI automation for small businesses."

The agent should: 1. Check configured sources (RSS feeds, subreddits, etc.) 2. Search for trending topics in your niche 3. Cross-reference what's getting engagement 4. Generate ideas with specific hooks and angles

Configuration

Store in content-ideas/config.json:

{
  "niche": "AI automation for small businesses",
  "audience": "non-technical founders, solopreneurs",
  "platforms": ["twitter", "linkedin", "blog"],
  
  "sources": {
    "rss": [
      "https://news.ycombinator.com/rss",
      "https://www.reddit.com/r/smallbusiness/.rss",
      "https://www.reddit.com/r/Entrepreneur/.rss"
    ],
    "subreddits": ["smallbusiness", "Entrepreneur", "SaaS", "artificial"],
    "twitter": {
      "accounts": ["@levelsio", "@marckohlbrugge", "@andrewchen"],
      "keywords": ["AI automation", "no-code", "solopreneur"]
    },
    "keywords": ["AI", "automation", "productivity", "small business", "startup"]
  },
  
  "filters": {
    "minEngagement": 100,
    "maxAgeDays": 7,
    "excludeKeywords": ["crypto", "NFT", "web3"]
  },
  
  "output": {
    "ideasPerRun": 10,
    "includeHooks": true,
    "includeFormats": true,
    "includeAngles": true
  }
}

Output Format

## Content Ideas - 2026-02-22
Idea 1: [Title]
Source: r/smallbusiness trending post
Why it's hot: 500+ upvotes, addresses common pain point
Your angle: [How to spin for your audience]
Hook options:
"Most small business owners waste 10 hours/week on this..."
"I automated X and saved $2000/month. Here's how."
"Stop doing [thing] manually. This is 2026."
Formats: Twitter thread, LinkedIn post, blog tutorial
Engagement prediction: High (solves clear pain point)
Idea 2: [Title]
...

Source Integration

RSS Feeds (via rss-reader skill)

# Pre-configure feeds
node /root/clawd/skills/rss-reader/scripts/rss.js add "https://news.ycombinator.com/rss" --category tech
node /root/clawd/skills/rss-reader/scripts/rss.js add "https://www.reddit.com/r/Entrepreneur/.rss" --category business

Reddit (public RSS)

Hacker News

X/Twitter (via bird or x-twitter skills)

Web Search (via web_search tool)

Workflow

Daily Ideas (Cron)

Set up a daily cron to generate ideas:

Schedule: 07:00 daily
Task: Generate 5 content ideas based on overnight trends. Save to content-ideas/daily/YYYY-MM-DD.md

Weekly Content Calendar

Schedule: Sunday 20:00
Task: Generate 15-20 content ideas for the week. Organize by platform and day. Save to content-ideas/weekly/YYYY-WW.md

On-Demand Research

> "What's trending in [niche] right now? Give me 5 content ideas I can post today."

Idea Categories

Reactive (Trending Now)

Evergreen (Always Relevant)

Personal (Your Experience)

Contrarian (Stand Out)

Hook Formulas

When generating ideas, include hooks:

1. Problem-Agitate: "Most [audience] waste [time/money] on [thing]..." 2. Curiosity Gap: "The one thing [successful people] do that nobody talks about..." 3. Social Proof: "How [person] went from [A] to [B] in [time]..." 4. Contrarian: "Unpopular opinion: [common belief] is wrong. Here's why..." 5. How-To: "How to [achieve result] in [timeframe] (step-by-step)" 6. List: "[Number] [things] every [audience] needs to know about [topic]" 7. Story: "I [did thing] and [result]. Here's what happened..."

Integration with Brand Voice

When generating ideas, reference the brand voice profile:

1. Load brand-voice/profile.json
2. Match hooks to tone (casual vs professional)
3. Filter ideas by audience match
4. Adapt language to vocabulary preferences

Tips

1. Quality over quantity — 5 good ideas beat 20 mediocre ones 2. Cross-platform — One idea can be a thread, post, AND article 3. Timeliness matters — Trending topics have a 24-48 hour window 4. Your angle — Don't just report trends, add unique perspective 5. Save rejects — Ideas that don't fit now might work later 6. Track performance — What ideas convert to engagement?

Ask your agent:

> "Generate 10 content ideas for this week. My niche is AI automation for small businesses."

The agent should: 1. Check configured sources (RSS feeds, subreddits, etc.) 2. Search for trending topics in your niche 3. Cross-reference what's getting engagement 4. Generate ideas with specific hooks and angles

Store in content-ideas/config.json:

{
  "niche": "AI automation for small businesses",
  "audience": "non-technical founders, solopreneurs",
  "platforms": ["twitter", "linkedin", "blog"],
  
  "sources": {
    "rss": [
      "https://news.ycombinator.com/rss",
      "https://www.reddit.com/r/smallbusiness/.rss",
      "https://www.reddit.com/r/Entrepreneur/.rss"
    ],
    "subreddits": ["smallbusiness", "Entrepreneur", "SaaS", "artificial"],
    "twitter": {
      "accounts": ["@levelsio", "@marckohlbrugge", "@andrewchen"],
      "keywords": ["AI automation", "no-code", "solopreneur"]
    },
    "keywords": ["AI", "automation", "productivity", "small business", "startup"]
  },
  
  "filters": {
    "minEngagement": 100,
    "maxAgeDays": 7,
    "excludeKeywords": ["crypto", "NFT", "web3"]
  },
  
  "output": {
    "ideasPerRun": 10,
    "includeHooks": true,
    "includeFormats": true,
    "includeAngles": true
  }
}

1. Quality over quantity — 5 good ideas beat 20 mediocre ones 2. Cross-platform — One idea can be a thread, post, AND article 3. Timeliness matters — Trending topics have a 24-48 hour window 4. Your angle — Don't just report trends, add unique perspective 5. Save rejects — Ideas that don't fit now might work later 6. Track performance — What ideas convert to engagement?