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BytesAgain β€Ί Skills β€Ί Content Marketing
πŸ¦€ ClawHub

Content Marketing

by @ivangdavila

Plan, create, and distribute content with editorial calendars, funnel strategy, and repurposing workflows.

Versionv1.0.0
Downloads4,739
Installs43
Stars⭐ 1
#writing#legal#gaming#automation#communication
TERMINAL
clawhub install content-marketing

πŸ“– About This Skill

name: Content Marketing slug: content-marketing version: 1.0.0 homepage: https://clawic.com/skills/content-marketing description: Plan, create, and distribute content with editorial calendars, funnel strategy, and repurposing workflows. metadata: {"clawdbot":{"emoji":"πŸ“","requires":{"bins":[]},"os":["linux","darwin","win32"]}}

Setup

On first use, read setup.md for integration guidelines.

When to Use

User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows.

Architecture

With user consent, data is stored locally in ~/content-marketing/. See memory-template.md for structure.

~/content-marketing/
β”œβ”€β”€ memory.md           # Strategy, voice, goals
β”œβ”€β”€ calendar.md         # Editorial calendar
β”œβ”€β”€ content-bank/       # Drafts and ideas
└── analytics/          # Performance notes

First use: Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions.

Quick Reference

| Topic | File | |-------|------| | Setup process | setup.md | | Memory template | memory-template.md | | Funnel strategy | funnels.md | | Repurposing workflows | repurposing.md |

Core Rules

1. Align Every Piece to Funnel Stage

Before creating content, identify:
  • TOFU (Top of Funnel): Awareness, broad topics, SEO-focused
  • MOFU (Middle): Consideration, comparisons, how-tos
  • BOFU (Bottom): Decision, case studies, demos, pricing

    • Content without funnel alignment wastes effort.

    2. One Core Idea, Multiple Formats

    Every pillar content piece should generate:
  • 1 long-form article or video
  • 3-5 social posts
  • 1 email newsletter section
  • Quote graphics or carousels

    • Never create once and forget. Repurpose systematically.

    3. Editorial Calendar is Sacred

    Track in the editorial calendar:
  • Publication dates
  • Content type and funnel stage
  • Status (idea / draft / review / published)
  • Distribution channels

    • Review calendar weekly. Gaps in calendar = gaps in pipeline.

    4. Voice Consistency

    Document brand voice in memory:
  • Tone (professional, casual, provocative)
  • Words to use and avoid
  • Example sentences that nail the voice

    • Every piece should sound like the same person wrote it.

    5. Distribution > Creation

    80% of effort should go to distribution:
  • Cross-post to all relevant channels
  • Repurpose for each platform's format
  • Engage with comments and shares
  • Update and republish evergreen content

    • Creating content nobody sees is content that doesn't exist.

    6. Measure What Matters

    Track per content type:
  • Traffic and engagement
  • Conversion to next funnel stage
  • Time on page / completion rate
  • Social shares and saves

    • Stop producing what doesn't perform.

    7. Content Bank Never Empty

    Always maintain 10+ ideas in content-bank/:
  • Problems your audience has
  • Questions they ask
  • Trends in your space
  • Competitor gaps

    • If you run out of ideas, you're not listening enough.

    Common Traps

  • No funnel alignment β†’ Content gets views but no conversions
  • Create and forget β†’ Single-use content wastes 80% of value
  • Inconsistent voice β†’ Brand feels fragmented
  • Publishing without distribution plan β†’ Content dies in silence
  • Chasing trends over evergreen β†’ Constant treadmill, no compounding
  • Ignoring analytics β†’ Repeating failures, missing wins

    • Security & Privacy

    Data that stays local (with user consent):

  • Content strategy and voice preferences in ~/content-marketing/memory.md
  • Editorial calendar in ~/content-marketing/calendar.md
  • Content ideas in ~/content-marketing/content-bank/

    • This skill does NOT:

  • Send data to external services
  • Access files outside ~/content-marketing/
  • Create files without explicit user permission
  • Collect or transmit analytics

    • User control:

  • Storage is optional β€” decline and the skill still works for ideation and advice
  • Delete ~/content-marketing/ anytime to remove all stored data

    • Related Skills

    Install with clawhub install if user confirms:
  • seo β€” Optimize content for search
  • writing β€” Craft better copy
  • growth-hacker β€” Distribution tactics
  • branding β€” Maintain brand consistency

    • Feedback

  • If useful: clawhub star content-marketing
  • Stay updated: clawhub sync

    • ⚑ When to Use

    User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows.

    βš™οΈ Configuration

    On first use, read setup.md for integration guidelines.