Content Repurposer
by @audsmith28
Transform long-form content into platform-optimized snippets. Your agent takes one blog post, video transcript, or podcast notes and generates ready-to-publish Twitter threads, LinkedIn posts, email newsletters, and Instagram captions. Maintains voice consistency while adapting to each platform's format, length, and engagement patterns. Configure tone preferences, platform priorities, and output formats. Use when publishing content across multiple channels, repurposing existing material, or maxi
clawhub install content-repurposerπ About This Skill
name: content-repurposer description: Transform long-form content into platform-optimized snippets. Your agent takes one blog post, video transcript, or podcast notes and generates ready-to-publish Twitter threads, LinkedIn posts, email newsletters, and Instagram captions. Maintains voice consistency while adapting to each platform's format, length, and engagement patterns. Configure tone preferences, platform priorities, and output formats. Use when publishing content across multiple channels, repurposing existing material, or maximizing reach from a single piece of content. metadata: clawdbot: emoji: "β»οΈ"
Content Repurposer β Create Once, Publish Everywhere
Stop reformatting. Start publishing.
You wrote one great piece. Now you need it as a Twitter thread, LinkedIn post, newsletter section, and Instagram caption. That's 4+ hours of rewriting, reformatting, and maintaining voice consistency. Or... 30 seconds.
Content Repurposer takes your long-form content (blog post, video transcript, podcast notes, article) and automatically generates platform-optimized versions. Same core message. Different formats. Your voice throughout.
What makes it different: This isn't a template engineβit's intelligent adaptation. The skill understands what makes content perform on each platform: Twitter wants punchy hooks and thread flow, LinkedIn values professional insights and storytelling, newsletters need scannable sections and CTAs, Instagram demands visual hooks and emoji. One command. Five platforms. Ready to publish.
The Problem
Content creators face the repurpose grind:
Meanwhile your content library sits unused because repurposing is exhausting.
The Solution
repurpose.sh blog-post.md
β twitter-thread.txt
β linkedin-post.txt
β newsletter.md
β instagram-caption.txt
β threads-post.txt (bonus!)
30 seconds. Five platforms. Your voice. Ready to copy-paste and publish.
Setup
1. Run scripts/setup.sh to initialize config
2. Edit ~/.config/content-repurposer/config.json with your voice settings
3. Test with: scripts/repurpose.sh examples/sample-post.md --dry-run
Config
Config lives at ~/.config/content-repurposer/config.json. See config.example.json for full schema.
Key sections:
Scripts
| Script | Purpose |
|--------|---------|
| scripts/setup.sh | Initialize config directory |
| scripts/repurpose.sh | Main script: all platforms at once |
| scripts/twitter-thread.sh | Twitter thread only (quick iteration) |
| scripts/linkedin-post.sh | LinkedIn post only |
| scripts/newsletter.sh | Newsletter section only |
| scripts/instagram-caption.sh | Instagram caption only |
| scripts/threads-post.sh | Meta Threads post only |
All scripts support --platform-specific-options for one-off customization.
How It Works
1. Parse Input: Read long-form content (markdown, .txt, URL)
2. Extract Core: Identify main thesis, key points, quotes, stats
3. Platform Adapt: For each enabled platform:
- Apply format rules (thread structure, char limits, emoji)
- Maintain voice/tone from config
- Add platform-specific hooks and CTAs
- Optimize for engagement patterns
4. Output: Save to output/ directory, optionally copy to clipboard
Platform Specs
Twitter/X Threads
Email Newsletter
Meta Threads
Voice Consistency
The skill maintains YOUR voice by using config settings:
"voice": {
"tone": "professional-casual",
"personality": ["direct", "insightful", "practical"],
"avoid": ["corporate jargon", "hype", "clickbait"],
"signature_phrases": ["Here's the thing:", "The reality:"],
"emoji_level": "moderate"
}
Every platform adaptation respects these settings. You sound like YOU, not a template.
Example Workflow
Input: A 1500-word blog post about AI automation workflows
Output (30 seconds later):
output/
βββ 2024-01-25-ai-automation/
β βββ twitter-thread.txt # 7-tweet thread
β βββ linkedin-post.txt # 1650-char post
β βββ newsletter.md # 3 sections with headers
β βββ instagram-caption.txt # 220 chars + hashtags
β βββ threads-post.txt # 480-char casual take
Copy, paste, publish. Done.
Advanced Usage
Single Platform
twitter-thread.sh blog-post.md --tweets 5 --style bold
linkedin-post.sh blog-post.md --length short --b2b-focus
URL Input
repurpose.sh https://yourblog.com/post --platforms twitter,linkedin
Batch Processing
for file in content/*.md; do
repurpose.sh "$file" --output archives/
done
Custom Voice (One-Off)
repurpose.sh blog-post.md --tone witty --emoji high
Pro Tips
1. Subject Line First: For newsletters, generate 5 subject line options 2. Hook Testing: Generate multiple opening hooks, pick the best 3. Engagement Checklist: Does each version have a clear CTA? 4. Platform Priority: Start with your best-performing platform 5. Batch Days: Repurpose a month of content in one session
Data Files
~/.config/content-repurposer/
βββ config.json # User configuration
βββ voice-samples.json # Optional: your writing samples for voice training
βββ platform-templates.json # Optional: custom platform templates
Output files go to ~/content-repurposer-output/ by default (configurable).
Use Cases
What It's NOT
Why This Works
Content repurposing fails when it's:
This skill solves all three: fast, voice-consistent, platform-optimized.
Your content deserves more reach. Your time deserves better use.
Built for creators who value their time and their voice.
β‘ When to Use
βοΈ Configuration
Config lives at ~/.config/content-repurposer/config.json. See config.example.json for full schema.
Key sections: