content-strategy
by @kostja94
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content p...
clawhub install content-strategy-seoπ About This Skill
name: content-strategy description: When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing. metadata: version: 1.1.1
SEO Content: Content Strategy
Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify: 1. Keywords: From keyword research β see keyword-research for discovery and clustering 2. Existing content: What already exists 3. Resources: Content capacity, tools 4. Goals: Traffic, conversions, authority
Product-Led SEO: Do SEO around product/users, not around industry/search engines. See seo-strategy for Product-Led SEO principle, products suited for SEO, and workflow order.
Topic Clusters
Topic clusters organize content by topic rather than isolated keywords. A pillar page covers a broad core topic; cluster articles cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems.
Structure
Pillar page (broad topic, 2,000-5,000+ words)
<-> internal links
Cluster 1 (subtopic, 800-2,500 words)
Cluster 2 (subtopic)
...
Cluster 6-12 (subtopics)
<-> cluster to cluster links
Pillar Page
| Attribute | Guideline | |-----------|-----------| | Length | 2,000-5,000+ words; comprehensive guide | | Keyword | Broad head term with search volume | | Role | Hub; links to all cluster articles; targets primary topic | | Conversion | Link to product/feature pages where relevant |
Cluster Articles
| Attribute | Guideline | |-----------|-----------| | Count | 6-12 articles per pillar (minimum 6 for authority) | | Length | 800-2,500 words each; focused on one subtopic | | Keyword | Long-tail, specific intent per article | | Links | Each cluster links to pillar; pillar links back; related clusters link to each other |
Internal Linking Model
| Link type | Purpose | |-----------|---------| | Pillar to Cluster | Hub distributes authority; users discover subtopics | | Cluster to Pillar | Signals relationship; passes equity to hub | | Cluster to Cluster | Related subtopics; strengthens topical coverage |
Structure and Content Equally Important
Framework and body quality both matter: TOC, chapter logic, and content depth are all essential for SEO and UX. Weak structure undermines strong writing; weak writing undermines strong structure. Plan both from the start.
Why Topic Clusters Work
Implementation Steps
1. Choose 3-7 core topics -> business relevance, search demand, competitive opportunity 2. Map subtopics -> People Also Ask, competitor analysis, keyword tools 3. Content audit -> Identify existing pages that can become pillar or cluster; find gaps 4. Build clusters first (optional) -> Cluster pages often rank first; add pillar after 5. Create pillar -> Comprehensive guide; link to all clusters 6. Establish links -> Pillar <-> cluster; cluster <-> cluster 7. Update quarterly -> Maintain freshness and authority
Example
Content Types
| Type | Use | SEO Fit | |------|-----|---------| | How-to guides | Informational intent; high share potential | High -> matches search intent | | Comparisons | Commercial intent; "X vs Y" | High | | List posts | "Top 10," "Best X" | High | | Glossaries | Definition queries; internal link hub | High | | Tools/calculators | Linkable assets; engagement | High | | Case studies | Proof; conversion support | Medium -> supports conversion | | Funding / PR | Funding rounds, acquisitions | Low -> brand/PR, not search-driven | | Product updates | Feature launches, release notes | Low -> internal audience | | News / Trending | Industry news, hot topics | Medium -> quick spikes, short shelf life |