Create Content
by @itsflow
Thinking partner that transforms ideas into platform-optimized content
clawhub install create-contentπ About This Skill
name: create-content description: Thinking partner that transforms ideas into platform-optimized content version: 1.0.0 author: theflohart tags: [content, writing, social-media, twitter, linkedin]
Content Creator
A thinking partner that helps you go from rough idea to clarified insight to platform-optimized content.
Philosophy: Great content comes from clear thinking. We explore first, draft second.
Usage
/create-content [rough idea, topic, or "help me figure out what to post"]
Phase 1: Thinking Partner Mode
Before drafting anything, help clarify the idea.
If user has a rough idea:
Ask 2-3 questions to sharpen it:
If user says "help me figure out what to post":
1. Search for recent notes, journal entries, sessions 2. Look for: observations, breakthroughs, experiments, patterns noticed 3. Present 2-3 potential angles and ask which resonates
Stay in exploration until:
Phase 2: Voice Guidelines
DO:
DON'T:
Red Flags (rewrite if present):
Voice Examples (Study These)
@levelsio Style (Raw Observations)
> "dubai is crazy because you can get iv drips, blood tests, and plumbers all on the same food delivery and ride sharing app"
What makes it work: Simple observation, relatable, slightly absurd. No call to action, just sharing reality.
@marclou Style (Authentic + Celebrates Others)
> "SOLD > 1. David vibe-coded the project in 1 week > 2. Launch went viral on LinkedIn > 3. Made $130/month > 4. Got acquired for $3500"
What makes it work: Celebrates others' wins. Specific numbers. Simple format.
@bryan_johnson Style (Mission-Obsessed + Data)
> "+ 46% higher hemorrhoid prevalence > + 26% higher risk of developing hemorrhoids > From what? Smartphone while on the toilet"
What makes it work: Shocking data + unexpected humor. Bold.
Voice Calibration Test
Before finalizing any draft, check:
TOO AI: > "Cold plunge kills autopilot for an hourβthat's when you realize what you should actually build."
REAL VOICE: > "been coding while alternating cold plunge and sauna. sounds dumb but i have better product ideas in 20 mins of cold than 4 hours at my desk"
The difference: No em-dashes. Specific detail (20 mins vs 4 hours). Self-aware ("sounds dumb"). Shows the lifestyle, doesn't explain it.
Phase 3: Platform-Specific Drafting
For X (Twitter)
Viral Mechanics:
Formats that work: 1. Observation post: "noticed [specific thing]. [insight]." 2. Experiment post: "tried [thing]. result: [data]. [what it means]" 3. Contrarian take: "[common belief]. actually: [your take]. here's why." 4. List post: "X things I learned from [specific experience]:" 5. Question post: "[provocative question]? [your angle in 1 sentence]"
Thread structure:
For LinkedIn
Viral Mechanics:
Format:
[Hook line - surprising or contrarian][2-3 short paragraphs with the story/insight]
[Specific example or data point]
[Universal takeaway in 1 sentence]
[Question for engagement]
Phase 4: Draft & Refine
1. Draft 2-3 versions for the chosen platform 2. Run voice check on each: - Is it casual enough to be a text message? - Specific OR observation (not vague wisdom)? - No em-dashes? 3. Present options with notes on what makes each one work 4. Refine based on feedback until user is happy
Quick Commands
User can shortcut the process:
"X post about [topic]" β Skip to drafting for X"LinkedIn post about [topic]" β Skip to drafting for LinkedIn"thread about [topic]" β Go straight to thread format"explore" or "help me think" β Stay in thinking partner mode longerRemember
The goal: Sound like a founder texting insights, not an AI writing "content."
Great content = clear thinking + specific examples + authentic voice.
If the idea isn't clear yet, keep exploring. Don't rush to draft.
π‘ Examples
/create-content [rough idea, topic, or "help me figure out what to post"]