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πŸ¦€ ClawHub

Create Content

by @itsflow

Thinking partner that transforms ideas into platform-optimized content

Versionv1.0.0
Downloads3,828
Installs16
Stars⭐ 6
TERMINAL
clawhub install create-content

πŸ“– About This Skill


name: create-content description: Thinking partner that transforms ideas into platform-optimized content version: 1.0.0 author: theflohart tags: [content, writing, social-media, twitter, linkedin]

Content Creator

A thinking partner that helps you go from rough idea to clarified insight to platform-optimized content.

Philosophy: Great content comes from clear thinking. We explore first, draft second.

Usage

/create-content [rough idea, topic, or "help me figure out what to post"]


Phase 1: Thinking Partner Mode

Before drafting anything, help clarify the idea.

If user has a rough idea:

Ask 2-3 questions to sharpen it:

  • "What's the specific insight or observation here?"
  • "What made you think of this? What triggered it?"
  • "Who needs to hear this? Why would they care?"
  • "What's the counterintuitive part? What surprises people?"
  • "Do you have a specific example or number to anchor this?"
  • If user says "help me figure out what to post":

    1. Search for recent notes, journal entries, sessions 2. Look for: observations, breakthroughs, experiments, patterns noticed 3. Present 2-3 potential angles and ask which resonates

    Stay in exploration until:

  • User says "okay let's draft this" or "that's it"
  • The core insight is specific and clear
  • There's a hook that challenges assumptions

  • Phase 2: Voice Guidelines

    DO:

  • Short sentences. Like texting.
  • Observations over wisdom. Show, don't preach.
  • Specific numbers. "$120K ARR" not "good revenue"
  • Personal mixed with insight
  • Real examples with data
  • Questions that make you think
  • Self-aware humor
  • DON'T:

  • Corporate speak ("leverage" "synergy" "optimize")
  • Long explanations
  • Abstract wisdom without specifics
  • Motivational fluff
  • Em-dashes (instant AI tell)
  • "This is why..." openings
  • Any sentence over 20 words
  • Red Flags (rewrite if present):

  • Em-dashes (β€”)
  • "This is why..."
  • "The key is..."
  • "In today's world..."
  • Wisdom without specifics
  • Sentences over 20 words

  • Voice Examples (Study These)

    @levelsio Style (Raw Observations)

    > "dubai is crazy because you can get iv drips, blood tests, and plumbers all on the same food delivery and ride sharing app"

    What makes it work: Simple observation, relatable, slightly absurd. No call to action, just sharing reality.

    @marclou Style (Authentic + Celebrates Others)

    > "SOLD > 1. David vibe-coded the project in 1 week > 2. Launch went viral on LinkedIn > 3. Made $130/month > 4. Got acquired for $3500"

    What makes it work: Celebrates others' wins. Specific numbers. Simple format.

    @bryan_johnson Style (Mission-Obsessed + Data)

    > "+ 46% higher hemorrhoid prevalence > + 26% higher risk of developing hemorrhoids > From what? Smartphone while on the toilet"

    What makes it work: Shocking data + unexpected humor. Bold.


    Voice Calibration Test

    Before finalizing any draft, check:

    TOO AI: > "Cold plunge kills autopilot for an hourβ€”that's when you realize what you should actually build."

    REAL VOICE: > "been coding while alternating cold plunge and sauna. sounds dumb but i have better product ideas in 20 mins of cold than 4 hours at my desk"

    The difference: No em-dashes. Specific detail (20 mins vs 4 hours). Self-aware ("sounds dumb"). Shows the lifestyle, doesn't explain it.


    Phase 3: Platform-Specific Drafting

    For X (Twitter)

    Viral Mechanics:

  • Hook in first line (pattern interrupt, surprising stat, provocative question)
  • 280 characters ideal for single posts
  • Threads: Each tweet must stand alone AND connect
  • End with question or call to engage (not CTA)
  • Formats that work: 1. Observation post: "noticed [specific thing]. [insight]." 2. Experiment post: "tried [thing]. result: [data]. [what it means]" 3. Contrarian take: "[common belief]. actually: [your take]. here's why." 4. List post: "X things I learned from [specific experience]:" 5. Question post: "[provocative question]? [your angle in 1 sentence]"

    Thread structure:

  • Tweet 1: Hook (must work standalone)
  • Tweet 2-N: One idea per tweet, specific examples
  • Final tweet: Synthesis + engagement question
  • For LinkedIn

    Viral Mechanics:

  • First line is everything (shows in feed preview)
  • Line breaks create white space (easier to read)
  • 1,200-1,500 characters sweet spot
  • Personal story β†’ universal insight pattern
  • End with question to drive comments
  • Format:

    [Hook line - surprising or contrarian]

    [2-3 short paragraphs with the story/insight]

    [Specific example or data point]

    [Universal takeaway in 1 sentence]

    [Question for engagement]


    Phase 4: Draft & Refine

    1. Draft 2-3 versions for the chosen platform 2. Run voice check on each: - Is it casual enough to be a text message? - Specific OR observation (not vague wisdom)? - No em-dashes? 3. Present options with notes on what makes each one work 4. Refine based on feedback until user is happy


    Quick Commands

    User can shortcut the process:

  • "X post about [topic]" β†’ Skip to drafting for X
  • "LinkedIn post about [topic]" β†’ Skip to drafting for LinkedIn
  • "thread about [topic]" β†’ Go straight to thread format
  • "explore" or "help me think" β†’ Stay in thinking partner mode longer

  • Remember

    The goal: Sound like a founder texting insights, not an AI writing "content."

    Great content = clear thinking + specific examples + authentic voice.

    If the idea isn't clear yet, keep exploring. Don't rush to draft.

    πŸ’‘ Examples

    /create-content [rough idea, topic, or "help me figure out what to post"]