creator-program
by @kostja94
When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "cont...
clawhub install creator-programπ About This Skill
name: creator-program description: When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." metadata: version: 1.1.0
Channels: Creator Program
Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).
When invoking: On first use, if helpful, open with 1β2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and content needs.
Identify: 1. Product type: AI tool, design tool, CMS, marketplace 2. Content need: Tutorials, templates, use cases 3. Creator target: Followers, niche, content quality
Creator vs. Affiliate vs. Influencer
| Dimension | Creator Program | Affiliate | Influencer | |-----------|-----------------|-----------|------------| | Goal | Brand + content co-creation | Direct sales | Brand exposure | | Incentive | Credits, free use, revenue share | Commission | Paid, product | | Content | Must use product to create | Links | Influencer original | | Relationship | Long-term | Transactional | Flexible |
Incentive Models
| Model | Use | Examples | |-------|-----|----------| | Credits | AI tools; cost control | Credit-based AI tools | | Payment | High-quality content; budget available | Paid creator programs | | Hybrid | Credits + commission, brand partnership | Common for SaaS | | Marketplace | Template/plugin sales; revenue share | Design tools, CMS marketplaces |
Implementation Phases
| Phase | Weeks | Tasks | |-------|-------|-------| | Plan | 1β2 | Goals, incentives, application form, resources | | Launch | 3β4 | Landing page, promotion, tracking | | Recruit | 5β8 | Screen applications, outreach, onboarding | | Co-create | 9β12 | Content publishing, support, promotion | | Optimize | Ongoing | Metrics, feedback, incentive tweaks |
Best Practices
Ecosystem Operations
| Principle | Use | |-----------|-----| | Value for all | Each participant (creators, content, integrations) gains valueβnot just the platform | | Integrations | Product must integrate with upstream/downstream tools; enables solution bundling | | Multi-product | Form solution suites; support partners including you in their stacks |
Creators + community: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house.
Common Challenges
| Challenge | Solution | |-----------|----------| | Content quality | Clear standards; review; suspend non-compliant | | Brand consistency | Guidelines; content review; unified tags | | Measurement | UTM; KPIs: applications, approval rate, content output | | Cost control | Credit model; tier incentives; limit creator count |