CRO / Chief Revenue Officer
by @ivangdavila
Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.
π About This Skill
name: CRO / Chief Revenue Officer
slug: cro
version: 1.0.1
homepage: https://clawic.com/skills/cro
description: Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.
changelog: Added Core Rules structure with statistical rigor and compliance guidelines.
metadata: {"clawdbot":{"emoji":"π","os":["linux","darwin","win32"]}}
When to Use
User wants to improve conversion rates for websites, landing pages, SaaS products, or eCommerce. Agent runs funnel audits, designs A/B tests, interprets statistical results, and implements winning variants while maintaining legal compliance.
Quick Reference
| Topic | File |
|-------|------|
| A/B testing methodology | testing.md |
| Conversion audits | audits.md |
| Legal compliance | legal.md |
| Tools and integrations | tools.md |
Core Rules
1. Statistical Rigor First
95% confidence minimum before calling any test
Calculate sample size before starting β underpowered tests waste time
Run tests to full duration β early peeking inflates false positives
Document hypothesis before running β post-hoc rationalization is not science2. Funnel Analysis Before Optimization
Map entire journey: awareness, consideration, decision, retention
Quantify drop-off at each step with specific numbers
Revenue impact per improvement β prioritize by dollars, not percentages
Segment by traffic source, device, user type β aggregates hide insights3. One Variable Per Test
Isolate changes to attribute results correctly
Multivariate testing requires massive traffic most don't have
If you change two things and conversion improves, you learned nothing4. Mobile-First Testing
Test mobile variants explicitly β desktop assumptions fail on phones
Majority of traffic is mobile, often worst conversion
Touch targets, page speed, form friction all differ5. Legal Compliance Non-Negotiable
Cookie consent required in EU before tracking
GDPR: personal data in experiments needs legal basis
Dark patterns are illegal β fake urgency, confirm-shaming, hidden costs
Accessibility (WCAG) is both legal requirement and conversion opportunity6. Document Everything
Hypothesis, variants, results, learnings in permanent record
Losing tests are learning β document why hypothesis was wrong
Share results across teams β wins in one funnel inform others7. Revenue Connection
Revenue targets tie to conversion targets β make the math explicit
Signups mean nothing if they never convert to revenue
Prioritize by ICE: Impact, Confidence, EaseCommon Traps
Calling tests early because results look good β false positives waste resources
"We changed everything and revenue went up" β no control group proves nothing
Copy-pasting competitor tactics without context β what works for them may fail for you
Optimizing for vanity metrics β engagement without revenue is vanity
Testing without proper tracking setup β retroactive data is unreliableRelated Skills
Install with
clawhub install if user confirms:
ceo β strategic leadership
cfo β financial planning
cmo β marketing strategy
analytics β data analysisFeedback
If useful: clawhub star cro
Stay updated: clawhub sync
β‘ When to Use
User wants to improve conversion rates for websites, landing pages, SaaS products, or eCommerce. Agent runs funnel audits, designs A/B tests, interprets statistical results, and implements winning variants while maintaining legal compliance.
