Data Enrichment

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name: data-enrichment version: 1.0.1 description: Enrich company and contact lists with public data — firmographics, technographics, social profiles, funding history, and employee count estimates. Clean, deduplicate, and score leads from raw CSV/JSON inputs. author: TKDigital category: Data & Analytics tags: [data enrichment, CRM, lead scoring, firmographics, B2B data, data cleaning]

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Data Enrichment Skill

Transform raw company/contact lists into enriched, scored, CRM-ready datasets.

What It Does

1. Company Enrichment — Add firmographic data (industry, size, revenue range, funding, tech stack) 2. Contact Enrichment — Find titles, social profiles, recent activity 3. Data Cleaning — Deduplicate, normalize, fix formatting issues 4. Lead Scoring — Score enriched records on custom criteria 5. Export — Output in CSV, JSON, or CRM-import format

Usage

Enrich a Company List

Enrich this list of companies:
1. Acme Corp
2. Widget Labs  
3. DataFlow Inc
4. CloudScale
5. GrowthLab
For each, find:
Industry and sub-industry
Employee count (estimated range)
Funding status and last round
Tech stack (if detectable)
Key decision makers (CEO, CTO, CMO)
LinkedIn company page
Recent news (last 90 days)

Clean and Deduplicate

Clean this CSV:
[Paste CSV or provide file]
Tasks:
Remove exact and fuzzy duplicates
Normalize company names (Inc/LLC/Ltd variations)
Fix email formatting issues
Flag incomplete records
Standardize phone number format
Fill missing fields where possible from public data

CRM Enrichment

I'm importing these contacts into [HubSpot/Salesforce/Pipedrive]:
[Paste contact list]
Enrich each record with:
Company info (size, industry, revenue)
Contact title and seniority level
LinkedIn profile URL
Lead score (1-100 based on: company size 10-500, SaaS industry, recent funding)
Tag: hot/warm/cold
Output as CSV with CRM-compatible column headers.

Technographic Profiling

For these companies, identify their tech stack:
What CMS do they use? (WordPress, Shopify, custom)
What analytics? (GA4, Mixpanel, Amplitude)
What email platform? (Mailchimp, SendGrid, HubSpot)
What payment processor? (Stripe, PayPal, Square)
Any AI/automation tools visible?
Companies: [list]

Output Format

Enriched Company Record

## [Company Name]
| Field | Value |
|-------|-------|
| Industry | [Industry / Sub-industry] |
| Employees | [Range estimate] |
| Revenue | [Range estimate] |
| Founded | [Year] |
| Funding | [Total raised / Last round] |
| Location | [HQ city, country] |
| Website | [URL] |
| LinkedIn | [URL] |
| Tech Stack | [Detected tools] |
| Recent News | [Last 90 days highlights] |
Key Contacts
| Name | Title | LinkedIn | Seniority |
|------|-------|----------|-----------|
| [Name] | [Title] | [URL] | [C-level/VP/Director/Manager] |

CSV Export Format

company_name,industry,employees,revenue_range,funding,location,website,linkedin,tech_stack,news,contact_name,contact_title,contact_linkedin,lead_score,tag

Data Sources

Public websites and About pages

LinkedIn (public profiles)

Crunchbase (public funding data)

BuiltWith / Wappalyzer (tech stack)

News aggregators (recent activity)

Job postings (growth signals)

Best Practices

Provide clean input data (company names, domains, or LinkedIn URLs)

Specify which fields matter most — enrichment is faster when focused

For large lists (100+), process in batches of 25

Always verify enriched data before importing to CRM

Pair with lead-gen-research for full qualification + enrichment pipeline

References

references/field-definitions.md — What each enrichment field means

references/scoring-model.md — Default lead scoring weights

Enrich a Company List

Enrich this list of companies:
1. Acme Corp
2. Widget Labs  
3. DataFlow Inc
4. CloudScale
5. GrowthLab
For each, find:
Industry and sub-industry
Employee count (estimated range)
Funding status and last round
Tech stack (if detectable)
Key decision makers (CEO, CTO, CMO)
LinkedIn company page
Recent news (last 90 days)

Clean and Deduplicate

Clean this CSV:
[Paste CSV or provide file]
Tasks:
Remove exact and fuzzy duplicates
Normalize company names (Inc/LLC/Ltd variations)
Fix email formatting issues
Flag incomplete records
Standardize phone number format
Fill missing fields where possible from public data

CRM Enrichment

I'm importing these contacts into [HubSpot/Salesforce/Pipedrive]:
[Paste contact list]
Enrich each record with:
Company info (size, industry, revenue)
Contact title and seniority level
LinkedIn profile URL
Lead score (1-100 based on: company size 10-500, SaaS industry, recent funding)
Tag: hot/warm/cold
Output as CSV with CRM-compatible column headers.

Technographic Profiling

For these companies, identify their tech stack:
What CMS do they use? (WordPress, Shopify, custom)
What analytics? (GA4, Mixpanel, Amplitude)
What email platform? (Mailchimp, SendGrid, HubSpot)
What payment processor? (Stripe, PayPal, Square)
Any AI/automation tools visible?
Companies: [list]

Provide clean input data (company names, domains, or LinkedIn URLs)

Specify which fields matter most — enrichment is faster when focused

For large lists (100+), process in batches of 25

Always verify enriched data before importing to CRM

Pair with lead-gen-research for full qualification + enrichment pipeline