Douyin Ad Ops

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name: douyin-ad-ops description: Plan, structure, and optimize Douyin (抖音) advertising workflows for lead generation, ecommerce, local business, live-room traffic, and conversion-oriented campaigns. Use when the user wants campaign strategy, account structure, audience angles, short-video ad hooks, opening scripts, budget allocation, testing plans, KPI design, landing page or 私信承接 suggestions, or a reusable workflow for 抖音广告投放 and 巨量引擎 conversion operations. Also use when the user wants to turn a product or service into a Douyin paid acquisition plan rather than generic growth advice.

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Douyin Ad Ops

Use this skill to turn a vague Douyin ad idea into a practical paid acquisition workflow.

Default goal:

clarify the offer

define the conversion action

create short-video ad angles

structure tests and budget

improve lead quality and conversion efficiency

What this skill covers

抖音广告 / 巨量引擎 planning

短视频投流 and lead-gen workflows

ecommerce, local business, education, AI services, consulting, training, live-room traffic

hooks, scripts, creatives, CTA, landing-page alignment, 私信承接

testing logic and iteration loops

Core workflow

1. Clarify the business first Identify: - product / service - price band - target user - sales path - conversion action: 私信 / 表单 / 加企微 / 下单 / 直播间引流 / 留资 - whether the goal is branding, lead gen, or direct conversion

2. Choose the ad mode - Lead-gen mode: 留资 / 私信 / 企微 / 电话咨询 - Live-room mode: 引流直播间 and承接成交 - Conversion mode: direct下单 or stronger action path - Local mode: 到店 / 预约 / 留电 / 私信 - Hybrid mode: 短视频种草 + 承接页 / 私域 / 销售转化

3. Build the offer frame Always answer: - why stop scrolling now - why trust this ad - who this is for - what problem it solves - what happens after the click

4. Design the campaign structure Return when relevant: - campaign goal - audience buckets - angle matrix - opening 3-second hooks - script directions - budget split - KPI targets - iteration rules

5. Write ad-ready outputs Prioritize: - 3-second hook lines - short-video script outlines - CTA variants - landing-page / 私信承接 copy - sales follow-up suggestions

Recommended output format

1. 投放目标

这轮广告到底要拿什么结果

2. 用户分层

冷用户

半热用户

高意向用户

3. 角度矩阵

痛点角度

结果角度

案例角度

反常识角度

对比角度

4. 视频脚本方向

3 秒开头

中段结构

信任补强

CTA

5. 预算与测试计划

先测什么

每组预算怎么分

看哪些指标

什么时候关停 / 放量

6. 承接设计

落地页重点

私信首句

销售跟进脚本方向

What usually goes wrong

Avoid these mistakes:

开头 3 秒不抓人

只讲产品，不讲用户冲突

视频像宣传片，不像投放素材

只追播放，不看成交动作

没有承接设计

素材全是同一种角度

没有停放规则和复盘节奏

Chinese ad-writing rules

前 3 秒必须先打冲突、痛点、结果或反差

抖音投流内容先抢停留，再谈产品

不要把视频做成“介绍自己”，要做成“让用户觉得跟自己有关”

CTA 要低门槛，但动作要清楚

强调“适合谁 / 不适合谁”会帮助筛选线索

Bundled resources

references/douyin-ad-principles.md — 巨量引擎 / 抖音广告投放基本逻辑

references/hook-matrix.md — 3 秒开头和脚本角度矩阵

references/conversion-handoff.md — 落地页 / 私信 / 留资承接模板

scripts/douyin_ad_plan_brief.py — generate a structured Douyin ad plan brief from raw business info

Script usage

python3 scripts/douyin_ad_plan_brief.py 

Use the script for a quick first-pass plan, then refine with business judgment.

Default stance

Short-video first. Conversion before vanity. Hook > explanation. Landing and follow-up matter as much as the ad itself.