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eeat-content-quality-audit

by @281862066-a11y

Systematic content quality audit based on 80 CORE-EEAT standards, evaluating content's GEO (Generative Engine Optimization) and SEO (Search Engine Optimizati...

Versionv1.0.0
Downloads399
TERMINAL
clawhub install eeat-content-quality-audit

πŸ“– About This Skill


name: eeat-content-quality-audit description: Systematic content quality audit based on 80 CORE-EEAT standards, evaluating content's GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) potential. Features 8-dimension scoring, weighted total calculation, veto item detection, and priority improvement recommendations. Applicable for pre-publication checks, competitive analysis, and AI citation potential assessment.

EEAT Content Quality Audit

> This skill is developed based on the CORE-EEAT Content Benchmark, providing 80 standardized content quality audit criteria.

Skill Overview

This skill evaluates content quality through 80 standardized criteria across 8 core dimensions. It generates comprehensive audit reports including item-level scores, dimension scores, system scores (GEO/SEO), content-type weighted total scores, veto item detection, and priority action plans.

Applicable Scenarios

Use this skill when users request the following:

  • Content quality check or audit
  • EEAT scoring or E-E-A-T audit
  • Content quality assessment
  • CORE-EEAT audit
  • GEO quality scoring
  • Content improvement recommendations
  • AI citation potential assessment
  • Content optimization plan
  • "How good is my content"
  • "Can my content be cited by AI"
  • Core Capabilities

    This skill can:

    1. Complete 80-Item Audit: Score each CORE-EEAT item as Pass/Partial/Fail 2. Dimension Scoring: Calculate scores for all 8 dimensions (0-100 points each) 3. System Scoring: Calculate GEO score (CORE) and SEO score (EEAT) 4. Weighted Total Score: Calculate final score based on content-type specific weights 5. Veto Item Detection: Flag critical credibility violations (T04, C01, R10) 6. Priority Ranking: Identify top 5 improvement recommendations by impact 7. Action Plan: Generate specific, actionable improvement steps

    Content Types

    This skill supports the following content types, each with different dimension weights:

  • Product Review
  • How-To Guide
  • Comparison Review
  • Landing Page
  • Blog Post
  • FAQ
  • Alternative Recommendation
  • Best Recommendation
  • User Review
  • Usage

    Basic Audit

    Please audit the quality of the following content: [Content text or URL]
    

    Perform content quality audit on [URL]
    

    Specify Content Type

    Audit this content as a product review: [Content]
    

    Score this tutorial based on 80 criteria: [Content]
    

    Comparison Audit

    Audit the differences between my content and competitor's: [Your content] vs [Competitor content]
    

    Data Input Requirements

    Manual Data Input (Currently recommended):

    Request users to provide: 1. Content text, URL, or file path 2. Content type (if cannot auto-detect): Product Review, How-To Guide, Comparison Review, Landing Page, Blog Post, FAQ, Alternative Recommendation, Best Recommendation, User Review 3. Optional: Competitor content for comparative assessment

    Note: Explicitly mark in the output which items cannot be fully evaluated due to lack of access (e.g., backlink data, Schema markup, site-level signals).

    Execution Steps

    When users request content quality audit, follow these steps:

    Step 1: Audit Preparation

    ### Audit Preparation

    Content: [Title or URL] Content Type: [Auto-detected or user-specified] Dimension Weights: [Load from content type weight table]

    #### Veto Item Check (Emergency Brake)

    | Veto Item | Status | Action | |-----------|--------|--------| | T04: Disclosure Statement | βœ… Pass / ⚠️ Triggered | [If triggered: "Immediately add disclosure banner at top of page"] | | C01: Intent Alignment | βœ… Pass / ⚠️ Triggered | [If triggered: "Rewrite title and first paragraph"] | | R10: Content Consistency | βœ… Pass / ⚠️ Triggered | [If triggered: "Verify all data before publication"] |

    If any veto item is triggered, prominently mark it at the top of the report and recommend immediate action before continuing with the full audit.

    Step 2: CORE Audit (40 Items)

    Evaluate each item according to standards in references/core-eeat-benchmark.md.

    Score each item:

  • Pass = 10 points (Fully meets standard)
  • Partial = 5 points (Partially meets standard)
  • Fail = 0 points (Does not meet standard)
  • ### C β€” Contextual Clarity

    | ID | Check Item | Score | Notes | |----|------------|-------|-------| | C01 | Intent Alignment | Pass/Partial/Fail | [Specific observation] | | C02 | Direct Answer | Pass/Partial/Fail | [Specific observation] | | ... | ... | ... | ... | | C10 | Semantic Closure | Pass/Partial/Fail | [Specific observation] |

    C Dimension Score: [X]/100

    Evaluate O (Organization), R (Referenceability), and E (Exclusivity) in the same table format, 10 items per dimension.

    Step 3: EEAT Audit (40 Items)

    ### Exp β€” Experience

    | ID | Check Item | Score | Notes | |----|------------|-------|-------| | Exp01 | First-Person Narrative | Pass/Partial/Fail | [Specific observation] | | ... | ... | ... | ... |

    Exp Dimension Score: [X]/100

    Evaluate Ept (Expertise), A (Authority), and T (Trust) in the same table format, 10 items per dimension.

    For detailed 80-item ID lookup table and site-level item handling instructions, see references/item-reference.md.

    Step 4: Scoring and Reporting

    Calculate scores and generate final report:

    ## CORE-EEAT Audit Report

    Overview

  • Content: [Title]
  • Content Type: [Type]
  • Audit Date: [Date]
  • Total Score: [Score]/100 ([Rating])
  • GEO Score: [Score]/100 | SEO Score: [Score]/100
  • Veto Item Status: βœ… No triggers / ⚠️ [Item] triggered
  • Dimension Scores

    | Dimension | Score | Rating | Weight | Weighted Score | |-----------|-------|--------|--------|----------------| | C β€” Contextual Clarity | [X]/100 | [Rating] | [X]% | [X] | | O β€” Organization | [X]/100 | [Rating] | [X]% | [X] | | R β€” Referenceability | [X]/100 | [Rating] | [X]% | [X] | | E β€” Exclusivity | [X]/100 | [Rating] | [X]% | [X] | | Exp β€” Experience | [X]/100 | [Rating] | [X]% | [X] | | Ept β€” Expertise | [X]/100 | [Rating] | [X]% | [X] | | A β€” Authority | [X]/100 | [Rating] | [X]% | [X] | | T β€” Trust | [X]/100 | [Rating] | [X]% | [X] | | Weighted Total Score | | | | [X]/100 |

    Score Calculation Formulas:

  • GEO Score = (C + O + R + E) / 4
  • SEO Score = (Exp + Ept + A + T) / 4
  • Weighted Score = Ξ£ (Dimension Score Γ— Content Type Weight)
  • Rating Standards: 90-100 Excellent | 75-89 Good | 60-74 Fair | 40-59 Poor | 0-39 Very Poor

    Unavailable Item Handling

    When an item cannot be evaluated (e.g., A01 backlink profile requires site-level data, inaccessible):

    1. Mark the item as "N/A" and note the reason 2. Exclude N/A items from dimension score calculation 3. Dimension Score = (Sum of scored items) / (Number of scored items Γ— 10) Γ— 100 4. If a dimension has >50% items as N/A, mark that dimension as "Insufficient Data" and exclude from weighted total score 5. Recalculate weighted total score using only dimensions with sufficient data, renormalizing weights to total 100%

    Example: Authority dimension has 8 N/A items and 2 scored items (A05=8, A07=5):

  • Dimension Score = (8+5) / (2 Γ— 10) Γ— 100 = 65
  • But 8/10 items are N/A (>50%), so mark as "Insufficient Data -- Authority"
  • Exclude A dimension from weighted total; redistribute its weight proportionally to remaining dimensions
  • Item-Level Scores

    #### CORE β€” Content Body (40 Items)

    | ID | Check Item | Score | Notes | |----|------------|-------|-------| | C01 | Intent Alignment | [Pass/Partial/Fail] | [Observation] | | C02 | Direct Answer | [Pass/Partial/Fail] | [Observation] | | ... | ... | ... | ... |

    #### EEAT β€” Source Credibility (40 Items)

    | ID | Check Item | Score | Notes | |----|------------|-------|-------| | Exp01 | First-Person Narrative | [Pass/Partial/Fail] | [Observation] | | ... | ... | ... | ... |

    Top 5 Priority Improvements

    Sorted by: Weight Γ— Points Lost (by impact from high to low)

    1. [ID] [Name] β€” [Specific improvement suggestion] - Current Status: [Fail/Partial] | Potential Gain: [X] weighted points - Action: [Specific steps]

    2. [ID] [Name] β€” [Specific improvement suggestion] - Current Status: [Fail/Partial] | Potential Gain: [X] weighted points - Action: [Specific steps]

    3–5. [Same format]

    Action Plan

    #### Quick Wins (Less than 30 minutes each)

  • [ ] [Action 1]
  • [ ] [Action 2]
  • #### Medium Investment (1-2 hours)

  • [ ] [Action 3]
  • [ ] [Action 4]
  • #### Strategic (Requires Planning)

  • [ ] [Action 5]
  • [ ] [Action 6]
  • Recommended Next Steps

  • Complete content rewrite: Rewrite with CORE-EEAT constraints
  • GEO optimization: Optimize for failed GEO-First items
  • Content refresh: Focus on weak dimensions
  • Technical fixes: Check site-level issues
  • Validation Checkpoints

    Input Validation

  • [ ] Content source identified (text, URL, or file path)
  • [ ] Content type confirmed (auto-detected or user-specified)
  • [ ] Content sufficient for meaningful audit (β‰₯300 words)
  • [ ] If comparative audit, competitor content also provided
  • Output Validation

  • [ ] All 80 items scored (or marked N/A with reason)
  • [ ] All 8 dimension scores calculated correctly
  • [ ] Weighted total score matches content type weight configuration
  • [ ] Veto items checked and marked if triggered
  • [ ] Top 5 improvements sorted by weighted impact, not arbitrary order
  • [ ] Each recommendation specific and actionable (not generic)
  • [ ] Action plan includes specific steps and investment estimates
  • Success Points

    1. Start with Veto Items β€” T04, C01, R10 are one-vote veto items; they affect overall evaluation regardless of total score

    2. Focus on High-Weight Dimensions β€” Different content types prioritize different dimensions

    3. GEO-First Items are Critical for AI Visibility β€” If goal is AI citation, prioritize items marked with GEO 🎯

    4. Some EEAT Items Require Site-Level Data β€” Don't penalize content for things only observable at site level (backlinks, brand recognition)

    5. Use Weighted Scores, Not Just Raw Averages β€” Product reviews with strong exclusivity are more important than strong authority

    6. Re-Audit After Improvements β€” Run again to verify score improvements and catch regressions

    Terminology

    CORE (Content Quality)

  • C (Contextual Clarity): Contextual Clarity β€” Whether content is clear, accurate, and directly answers user questions
  • O (Organization): Organization β€” Whether content has good structure, hierarchy, and navigation
  • R (Referenceability): Referenceability β€” Whether content has sufficient data, evidence, and citations
  • E (Exclusivity): Exclusivity β€” Whether content offers unique insights, data, and perspectives
  • EEAT (Source Credibility)

  • Exp (Experience): Experience β€” Whether author demonstrates actual usage experience
  • Ept (Expertise): Expertise β€” Whether author demonstrates professional knowledge and skills
  • A (Authority): Authority β€” Whether content source possesses authority and industry status
  • T (Trust): Trust β€” Whether content is trustworthy
  • GEO (Generative Engine Optimization)

  • Content optimization for AI search engines (e.g., Google SGE, Bing Chat)
  • Emphasizes direct answer capability, referenceability, and exclusivity
  • Reference Documents

  • references/core-eeat-benchmark.md β€” Complete 80-item benchmark with dimension definitions, scoring standards, and GEO-First item markers
  • references/item-reference.md β€” Compact lookup table for all 80 item IDs + site-level item handling instructions + sample scored report
  • Notes

  • Read reference documents only when needed to maintain context conciseness
  • When operations are fragile or require strong consistency, prioritize script execution with result validation
  • Fully leverage the agent's language understanding and generation capabilities; avoid writing scripts for simple tasks
  • This skill primarily serves Chinese users but retains industry terminology (CORE, EEAT, GEO) for alignment with international standards
  • πŸ’‘ Examples

    Basic Audit

    Please audit the quality of the following content: [Content text or URL]
    

    Perform content quality audit on [URL]
    

    Specify Content Type

    Audit this content as a product review: [Content]
    

    Score this tutorial based on 80 criteria: [Content]
    

    Comparison Audit

    Audit the differences between my content and competitor's: [Your content] vs [Competitor content]
    

    πŸ“‹ Tips & Best Practices

  • Read reference documents only when needed to maintain context conciseness
  • When operations are fragile or require strong consistency, prioritize script execution with result validation
  • Fully leverage the agent's language understanding and generation capabilities; avoid writing scripts for simple tasks
  • This skill primarily serves Chinese users but retains industry terminology (CORE, EEAT, GEO) for alignment with international standards