E-E-A-T SEO Optimization Guide
by @gingiris
E-E-A-T SEO Optimization Guide — How to build Experience, Expertise, Authoritativeness, and Trustworthiness signals for AI search engines and Google. Covers...
clawhub install eeat-seo📖 About This Skill
name: eeat-seo version: 1.0.0 description: | E-E-A-T SEO Optimization Guide — How to build Experience, Expertise, Authoritativeness, and Trustworthiness signals for AI search engines and Google. Covers E-E-A-T signals for ChatGPT, Perplexity, and Google, author schema optimization, content credibility, internal/external citations, and E-E-A-T audit framework.
Keywords: e-e-a-t, eeate seo, eeat, experience expertise authoritativeness trustworthiness, google e-e-a-t, ai search e-e-a-t, content credibility, author authority, trust signals seo, seo trust, expertise seo, chatbot seo eeat, perplexity eeat, chatgpt eeat
E-E-A-T SEO Optimization Guide
> Build unshakeable authority signals for AI and Google search > by Iris (@gingiris) — AFFiNE former COO, 30+ PH #1 launches
TL;DR
The E-E-A-T Framework
E — Experience
Did the author actually do this?Signals:
Content style:
We ran this campaign in Q3 2025 with a $5,000 budget.
Our conversion rate dropped from 4.2% to 2.8% in week 2
after Google updated their core algorithm. Here's exactly
what we did to recover — and the specific A/B test data.
E — Expertise
Does the author know this topic deeply?Signals:
About the author: Sarah has managed $2M+ in ad spend
across 50+ SaaS launches. She's certified in Google Ads
and has been writing about growth since 2019.
A — Authoritativeness
Is the author recognized as a leader in this space?Signals:
This method was also covered in TechCrunch,
HackerNews, and recommended by famous person.
T — Trustworthiness
Is the information accurate and safe to act on?Signals:
E-E-A-T Schema Markup
Person Schema (Author)
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Author Name",
"url": "https://author-website.com/about",
"image": "https://author-website.com/photo.jpg",
"sameAs": [
"https://twitter.com/authorhandle",
"https://linkedin.com/in/authorprofile",
"https://github.com/authorhandle"
],
"jobTitle": "Founder / Growth Consultant",
"worksFor": {
"@type": "Organization",
"name": "Brand Name"
}
}
Organization Schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Brand",
"url": "https://yourbrand.com",
"logo": "https://yourbrand.com/logo.png",
"sameAs": [
"https://twitter.com/brandhandle",
"https://linkedin.com/company/brand"
]
}
Article Schema (Complete)
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Article Title",
"author": {
"@type": "Person",
"name": "Author Name",
"url": "https://author-website.com/about"
},
"datePublished": "2026-04-10",
"dateModified": "2026-04-10",
"publisher": {
"@type": "Organization",
"name": "Your Brand",
"logo": {
"@type": "ImageObject",
"url": "https://yourbrand.com/logo.png"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://article-url.com"
}
}
E-E-A-T Audit Framework
Audit Checklist
Experience (E)
Expertise (E)
Authoritativeness (A)
Trustworthiness (T)
E-E-A-T Score Calculation
| Dimension | Weight | Score (1-5) | |-----------|--------|------------| | Experience | 30% | × 0.30 | | Expertise | 25% | × 0.25 | | Authoritativeness | 25% | × 0.25 | | Trustworthiness | 20% | × 0.20 | | Total | 100% | /5.0 |
Score ≥ 4.0: Strong E-E-A-T, likely cited by AI Score 3.0-4.0: Average, improve weakest dimension Score < 3.0: Critical gaps, AI unlikely to cite
Prompt Templates
Prompt: E-E-A-T Article Writer
Write an E-E-A-T-optimized article targeting: [keyword]Experience layer:
Open with first-person experience: "[When/Where] I [did X]..."
Include specific numbers, dates, places from your experience
Add "I tried this and here's what happened" sections Expertise layer:
Name the author with specific credentials in [topic]
Show depth: don't just say "it's important", explain WHY
Reference formal knowledge (courses, books, certifications) Authoritativeness layer:
Cite 3 authoritative external sources
Link to your own related content (internal authority)
Include social proof (mentions, testimonials) Trustworthiness layer:
Add datePublished AND dateModified to Article Schema
Make every claim specific and verifiable
Include About page link in author section Output: Full article with complete schema markup (Person, Organization, Article).
Prompt: E-E-A-T Audit
Audit [URL] for E-E-A-T optimization:For each dimension (E-E-A-T), rate 1-5 and give:
Current score
2 specific examples from the page
1 prioritized fix Also output:
Overall E-E-A-T score
Weakest dimension
Top 3 actions to improve in next sprint
E-E-A-T for AI Search (ChatGPT, Perplexity)
AI engines weight E-E-A-T differently than Google:
| Signal | Google Weight | AI Search Weight | |--------|--------------|-----------------| | Backlinks | Very High | Medium | | Named Author | Medium | Very High | | Specific Numbers | Low | Very High | | External Citations | Medium | Very High | | Freshness | High | Medium-High | | Founder Voice | Low | Very High |
AI SEO = E-E-A-T × Specificity
Generic content with strong backlinks won't get cited by AI. Specific, experience-rich content with moderate backlinks will.
Real Case Study
From 0 to 50 AI citations in 60 days:
1. Added author bio to every article (named, credentialed) 2. Restructured articles: direct answer first + key stats table 3. Added 3 external authoritative citations per article 4. Updated dateModified on all existing articles 5. Added FAQPage Schema to 20 key pages
Result:
Related Resources
Free Playbooks (GitHub):
Author: Iris (@gingiris) — AFFiNE former COO, open source growth consultant