Email Outreach

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name: email-outreach description: Automated email outreach campaign builder and optimizer. Use when asked to write cold emails, build outreach sequences, create follow-up cadences, personalize email templates at scale, audit existing email copy for deliverability and response rates, generate subject line variants, or build lead lists. Triggers on phrases like "cold email", "outreach sequence", "email campaign", "follow-up emails", "personalize emails", "email templates", "improve open rates", "sales emails", "lead outreach".

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Email Outreach Skill

Build high-converting email outreach sequences. Every output should be ready to send — no filler, no fluff.

Workflow

1. Understand the Campaign

Gather (ask if not provided):

Sender context: Who are you? What's your offer?

Target persona: Job title, industry, company size, pain points

Goal: Book a call / get a reply / drive to a link

Sequence length: 1 shot or multi-touch (recommend 4–6 touch cadence)

2. Build the Sequence

Use the frameworks in references/copywriting-frameworks.md.

Standard high-converting structure:

Email 1 (Day 1): Pattern interrupt opener + specific problem + one-line offer + soft CTA

Email 2 (Day 3): Social proof / case study angle + question CTA

Email 3 (Day 7): Different angle / objection pre-empt + value add (resource/insight)

Email 4 (Day 14): Breakup email — short, direct, creates urgency

3. Personalization Variables

Build templates with {{variables}} for mail-merge personalization:

{{first_name}}, {{company}}, {{industry}}, {{pain_point}}, {{recent_news}}

Generate 3 "custom first line" variants they can rotate per segment

4. Subject Line Variants

Generate 5 subject line options per email:

Question format

Curiosity gap

Direct/transactional

Name/company personalized

Contrarian/pattern interrupt

5. Deliverability Check

Run scripts/deliverability_check.py against the email copy to flag:

Spam trigger words

HTML-heavy formatting risks

Link-to-text ratio issues

Subject line length (40–60 chars ideal)

Preheader text presence

6. Output Format

Deliver as:

Numbered sequence with day gaps labeled

Each email: Subject | Preheader | Body | CTA

Personalization notes per email

A/B test recommendations

See references/copywriting-frameworks.md for proven frameworks (AIDA, PAS, Before/After/Bridge). See assets/sequence-template.md for a ready-to-copy campaign template.