Email Sequence Builder

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name: email-sequence-builder description: Build complete email marketing sequences (welcome, nurture, sales, re-engagement) with subject lines, body copy, and platform-ready output. Use when creating email campaigns, drip sequences, or automated email flows for clients. argument-hint: "[sequence-type] [business-description]" allowed-tools: Read, Write, Edit, Grep, Glob, Bash

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Email Sequence Builder

Generate complete, ready-to-deploy email sequences for any business type. Outputs copy with subject lines, preview text, body, CTAs, and send timing.

How to Use

/email-sequence-builder welcome "Online fitness coaching platform, $49/mo subscription"
/email-sequence-builder sales "B2B SaaS analytics tool, $99/mo, targeting marketing managers"
/email-sequence-builder nurture "Real estate agent targeting first-time home buyers"
/email-sequence-builder re-engagement "E-commerce clothing store, customers inactive 60+ days"

$ARGUMENTS[0] = Sequence type: welcome, sales, nurture, re-engagement, onboarding, launch, webinar, abandoned-cart

$ARGUMENTS[1] = Business description with audience and pricing details

Sequence Types

Welcome Sequence (5-7 emails over 14 days)

Goal: Turn new subscribers into engaged fans

| Email | Timing | Purpose | |-------|--------|---------| | 1 | Immediately | Welcome + deliver lead magnet + set expectations | | 2 | Day 2 | Your story / origin / why you do this | | 3 | Day 4 | Best content piece / quick win for them | | 4 | Day 7 | Social proof / case study | | 5 | Day 10 | Address #1 objection + soft CTA | | 6 | Day 12 | More value + harder CTA | | 7 | Day 14 | Direct offer + clear CTA |

Sales Sequence (5-7 emails over 7-10 days)

Goal: Convert warm leads into buyers

| Email | Timing | Purpose | |-------|--------|---------| | 1 | Day 0 | Introduce offer + biggest benefit | | 2 | Day 2 | Case study / transformation story | | 3 | Day 4 | Handle objection #1 (usually price) | | 4 | Day 5 | Handle objection #2 (usually "will it work for me?") | | 5 | Day 7 | FAQ + social proof stack | | 6 | Day 8 | Urgency (bonus expiring, spots limited) | | 7 | Day 10 | Final call + last chance |

Nurture Sequence (5 emails over 30 days)

Goal: Build trust with leads who aren't ready to buy

| Email | Timing | Purpose | |-------|--------|---------| | 1 | Week 1 | Educational content — teach something valuable | | 2 | Week 2 | Industry insight / trend analysis | | 3 | Week 3 | Common mistake + how to avoid it | | 4 | Week 4 | Case study showing results | | 5 | Week 5 | Soft pitch — "when you're ready, here's how we help" |

Re-engagement Sequence (3-4 emails over 10 days)

Goal: Win back inactive subscribers/customers

| Email | Timing | Purpose | |-------|--------|---------| | 1 | Day 0 | "We miss you" + what's new | | 2 | Day 3 | Exclusive offer / discount | | 3 | Day 7 | "Last chance" + survey (why did you leave?) | | 4 | Day 10 | Final email — stay or unsubscribe (clean list) |

Abandoned Cart (3 emails over 3 days)

| Email | Timing | Purpose | |-------|--------|---------| | 1 | 1 hour | Reminder — "You left something behind" | | 2 | 24 hours | Social proof + handle objections | | 3 | 72 hours | Urgency/discount — "Last chance, 10% off" |

Email Structure Template

For each email in the sequence, generate:

email_number: 1
send_timing: "Immediately after signup"
subject_line_a: "Your first subject line variant"
subject_line_b: "A/B test variant"
preview_text: "First 40-90 chars shown in inbox preview"
body: |
  Hi {{first_name}},
  [Opening hook — 1-2 sentences, personal, relevant]
  [Body — 3-5 short paragraphs]
  - Use bullet points for scanability
  - Bold key phrases
  - Keep paragraphs to 2-3 sentences max
  [CTA — clear, single action]
  [Sign-off]
  {{sender_name}}
  P.S. [Reinforce CTA or add bonus — P.S. lines get read more than body text]
cta_text: "Start Your Free Trial"
cta_url: "{{cta_link}}"

Copy Rules

1. Subject lines: 4-7 words. Create curiosity or state a clear benefit. Never use ALL CAPS or excessive punctuation. A/B test every email. 2. Preview text: Complements (doesn't repeat) the subject line. 40-90 characters. 3. Opening line: Never start with "I hope this email finds you well." Start with a question, bold statement, or something about THEM (not you). 4. Body copy: - Write at a 6th-8th grade reading level - Use "you" 3x more than "we" or "I" - One idea per email - Short sentences. Short paragraphs. White space. 5. CTA: One primary CTA per email. Button text is action-oriented ("Get My Free Guide", not "Click Here"). Repeat CTA 2x — once in body, once at end. 6. P.S. line: Include in sales and welcome sequences. Restate the CTA or add urgency. 7. Personalization: Use {{first_name}} in subject and opening. Use {{company_name}} for B2B.

Platform Output

Generate the sequence in a format ready to import:

Universal Format (Markdown)

Save each email as a separate file:

output/email-sequence/
  sequence-config.md     # Overview, timing, goals
  email-01-welcome.md
  email-02-story.md
  ...

Mailchimp Format

Generate a CSV with columns: subject, preview_text, html_body, send_delay_days

ConvertKit / Kit Format

Generate plain text with merge tags: {{ subscriber.first_name }}

ActiveCampaign Format

Generate with their merge tags: %FIRSTNAME%

Include in sequence-config.md:

Sequence name and goal

Trigger event (what starts the sequence)

Timing between emails

Exit conditions (purchased, unsubscribed, clicked specific link)

Recommended segments

KPIs to track (open rate, click rate, conversion rate)

Expected benchmarks by industry

Quality Checks

[ ] Every email has 2 subject line variants for A/B testing

[ ] Preview text is unique per email (not auto-generated from body)

[ ] CTA is clear and appears at least once per email

[ ] No email exceeds 300 words (200 is ideal)

[ ] Sequence has logical emotional arc (value → trust → ask)

[ ] Personalization tokens are used correctly

[ ] Unsubscribe reminder is noted in sequence config

[ ] Send timing accounts for weekends (don't send sales emails on Sunday)