Email Sequences
by @leooooooow
Create segmented email sequences for abandoned carts, post-purchase follow-up, win-back campaigns, and seasonal promotions for online stores.
Example 1 β 3-email abandoned cart sequence
Inputs:
Sequence Overview:
| Email | Timing | Angle | Offer | |---|---|---|---| | Email 1 | 1 hour post-abandonment | Helpful reminder β your cart is saved | None | | Email 2 | 6 hours post-abandonment | Social proof / urgency (low stock) | None | | Email 3 | 22 hours post-abandonment | Final nudge + discount expires midnight | 10% off, expires midnight |
Suppression: Stop sequence immediately on purchase. Stop on opt-out. Do not re-enter for 14 days after sequence completes without purchase.
Email 1 of 3
Subject: Your cart is still here (and so is your skin) Preview text: You left some good stuff behind β no pressure, just saving it for you.
Hi [First Name],
Looks like life got in the way. Your cart is still here with everything you picked β we'll hold it for you.
No rush. If you want to pick up where you left off:
[View your cart β]
β [Brand Name] Team
Email 2 of 3
Subject: A few people have been eyeing your cart Preview text: We can't hold it forever β here's what's in yours.
Hi [First Name],
Just a heads up: a couple of items in your cart are running low. We can't guarantee they'll still be available tomorrow.
Your cart is still saved, but popular items go fast.
[Grab it before it's gone β]
Email 3 of 3
Subject: Last call β 10% off, expires midnight Preview text: COMEBACK10 takes 10% off your cart. Offer ends at midnight tonight.
Hi [First Name],
This is your last nudge, we promise. Your cart is still waiting, and today only, use COMEBACK10 for 10% off your order.
COMEBACK10 β 10% off, expires midnight
[Claim your discount β]
After midnight, this offer disappears. Your items may too.
Klaviyo setup notes:
Example 2 β Post-purchase onboarding sequence (new customer)
Inputs:
Sequence Overview:
| Email | Timing | Angle | |---|---|---| | Email 1 | Immediately on order confirmation | Welcome + what to expect | | Email 2 | Day 3 (before first delivery) | Product education + brewing tips | | Email 3 | Day 7 (after first delivery expected) | Review request + community |
Email 1 β Immediately post-purchase
Subject: Your first bag is on its way β Preview text: Here's everything you need to know about your order and what comes next.
Welcome to [Brand Name], [First Name].
Your order #[ORDER_NUMBER] is confirmed and roasting now. You'll get a shipping notification within 48 hours.
What to expect:
Questions? Reply to this email β we read every one.
[Manage your subscription β]
clawhub install email-sequences