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BytesAgain β€Ί Skills β€Ί GEO
πŸ¦€ ClawHub

GEO

by @ivangdavila

Optimize for AI recommendations so ChatGPT, Claude, and Perplexity suggest your brand first.

Versionv1.0.0
Downloads1,796
Stars⭐ 2
#clawhub
TERMINAL
clawhub install geo

πŸ“– About This Skill

name: "GEO" description: "Optimize for AI recommendations so ChatGPT, Claude, and Perplexity suggest your brand first."

Triggers

Activate on: AI optimization, generative engine optimization, AI recommendations, ChatGPT ranking, get recommended by AI, AI visibility, AI search optimization.

What Is GEO

Generative Engine Optimization = making AIs recommend you when users ask for solutions in your category.

Unlike SEO (ranking in search results), GEO is about being in the AI's training data and knowledge in a way that makes you the natural answer.

The Audit Process

Before optimizing, measure where you stand:

1. Run simulation queries across multiple AI models 2. Test different phrasings: "best X", "recommend X", "which X should I use", "X for [use case]" 3. Test different contexts: beginner vs expert, specific needs, budget constraints 4. Document which brands get mentioned and in what position

See audit.md for a complete audit workflow with example prompts.

Why AIs Recommend What They Recommend

| Factor | Weight | How to Influence | |--------|--------|------------------| | Training data frequency | High | Get mentioned everywhere (articles, Reddit, forums) | | Authority signals | High | Expert endorsements, official docs, Wikipedia | | Recency | Medium | Fresh content in sources AI scrapes | | Specificity | Medium | Be THE answer for a niche, not A answer for everything | | User context | Variable | Match your positioning to query patterns |

Core Strategies

1. Own Your Category Description

When someone asks "what is [your category]?" β€” your brand should be in the example or definition.

  • Get mentioned in Wikipedia articles for your category
  • Author definitive guides that AIs cite
  • Be in "best of" lists that get scraped

    • 2. Dominate Discussion Platforms

    Reddit, HN, Stack Overflow, Quora = AI training goldmines.

  • Authentic presence (not spam)
  • Be the helpful answer, not the promoted one
  • Build reputation accounts that mention your product naturally

    • 3. Technical Content Authority

    AIs weight documentation and technical content heavily.

  • Comprehensive public docs
  • Integration guides with popular tools
  • Open source presence (GitHub stars, contributors)

    • 4. Strategic PR and Mentions

  • Get in TechCrunch, Product Hunt, industry publications
  • Expert interviews and podcasts (transcripts get indexed)
  • Case studies with named customers

    • See strategies.md for detailed playbooks by business type.

    Testing Your Progress

    Run the same audit queries monthly. Track:

  • Position (mentioned 1st, 2nd, 3rd, or not at all)
  • Context (when are you recommended vs competitors)
  • Phrasing sensitivity (which queries favor you)

    • Red Flags

  • ❌ AI never mentions you β†’ no presence in training data
  • ❌ AI mentions you negatively β†’ reputation problem in sources
  • ❌ AI confuses you with competitor β†’ brand differentiation issue
  • ❌ AI only mentions you for wrong use case β†’ positioning mismatch

    • What This Doesn't Cover

  • Traditional SEO (Google rankings) β†’ see seo skill
  • Paid advertising β†’ see ads skill
  • Social media marketing β†’ see relevant platform skills