GEO Content Optimization

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name: geo-content-optimization description: Optimize articles, landing pages, docs, and brand content for visibility, citation, and recommendation in generative AI systems such as ChatGPT, Claude, Gemini, Perplexity, and AI Overviews. Use when the user asks about GEO, AEO, AI SEO, LLM visibility, answer engine optimization, AI citations, AI share of voice, structured content for LLMs, rewriting content to be more citable/extractable, improving Chinese content for AI discovery, or building a repeatable workflow to improve how a brand or page gets surfaced in AI-generated answers.

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GEO Content Optimization

Use this skill when the user wants to improve how content gets discovered, extracted, cited, and recommended by AI answer engines.

Default goal:

make content easier for AI systems to extract and quote

increase brand/topic association

improve odds of being cited in AI-generated answers

turn fuzzy “AI SEO” talk into a concrete editorial workflow

What GEO means in practice

Treat GEO as content clarity + extractability + authority + distribution for AI-mediated discovery.

Do not promise rankings. Do not claim a guaranteed placement in ChatGPT, Claude, Gemini, or Perplexity. Frame the work as improving:

visibility

citation likelihood

answer inclusion probability

brand/topic association

Core workflow

1. Clarify the target Identify: - brand / product / person / site - target topics and queries - target engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) - page type: article, landing page, docs, FAQ, comparison page, glossary, category page - desired outcome: cited, summarized, compared, recommended, remembered

2. Choose the GEO mode - Audit mode: evaluate existing content and find gaps - Rewrite mode: rewrite an article/page for stronger extractability and citation value - Brief mode: create an outline for a GEO-first article - Entity mode: strengthen brand/entity-topic associations - Comparison mode: create “X vs Y”, alternatives, best-for, use-case content - FAQ mode: generate structured Q&A blocks optimized for answer engines - Chinese GEO mode: rewrite Chinese content for higher clarity, quotability, and AI citation fitness

3. Evaluate against the GEO checklist Check for: - clear topic-entity association in first 150 words - direct answer blocks near the top - headings that mirror user queries - scannable facts, comparisons, steps, pros/cons, definitions - updated facts and explicit dates when relevant - named entities, product names, use cases, and terminology consistency - quotable lines that an answer engine can easily lift - supporting evidence, examples, and concrete claims

4. Rewrite for extraction Prefer: - direct, plain answers before nuance - short paragraphs - clear subheads - structured lists and tables - definition-style sentences - use-case phrasing - comparison framing

5. Add answer-engine hooks Typical hooks: - “What is X?” - “How does X work?” - “Who is X for?” - “X vs Y” - “Best X for …” - “Common mistakes” - “FAQ”

6. Package the deliverable Return in this order when relevant: - GEO diagnosis - rewrite priorities - revised structure - rewritten content or sections - FAQ block - distribution suggestions - measurement suggestions

Chinese GEO guidance

For Chinese content, optimize for:

开头 3 句内说清“它是什么 / 适合谁 / 为什么值得看”

避免空泛抒情和长铺垫

用可摘录句代替抽象判断

多用“是什么 / 为什么 / 怎么做 / 和谁比 / 适合谁”结构

补 FAQ、对比块、结论块

让每个段落单独摘出来也能成立

Writing rules for GEO

Answer the implied question early.

Put the clearest version of the truth first.

Write for extraction, not suspense.

Use explicit nouns over vague pronouns.

Repeat the core entity-topic pair naturally.

Prefer “X is …” / “X helps …” / “X is best for …” structures.

Use tables when a reader may ask for comparison.

Keep strong, quotable sentences that can survive outside the page context.

When facts may age, add date context.

What usually hurts GEO

Avoid these anti-patterns:

long throat-clearing intros

vague thought-leadership with no answer blocks

brand pages that never clearly say what the product is

weak headings that don’t match user query language

only abstract benefits, no concrete use cases

excessive marketing language with low information density

hidden definitions buried deep in the page

no FAQ / no comparison / no direct answer sections

Deliverable patterns

Audit output

Current GEO score / diagnosis

Top 5 weaknesses

Top 5 fixes

Suggested new headings

Suggested FAQ block

Rewrite output

New title

Better intro

Revised H2/H3 structure

Rewritten sections

FAQ block

Suggested comparison table

Brief output

Target query cluster

Entity/topic framing

Search/answer intent

Outline

extraction hooks

proof/examples to include

Measurement guidance

Use these indicators when possible:

AI citation presence

AI mention frequency

share of voice in answer engines

branded query growth

referral traffic from AI surfaces when available

impression / click shifts on high-intent informational pages

Bundled resources

references/geo-principles.md — core GEO concepts, terminology, and practical heuristics

references/query-patterns.md — common answer-engine query patterns to map content against

references/rewrite-playbook.md — tactical rewrite moves for articles, landing pages, and docs

references/chinese-geo-playbook.md — Chinese GEO rewrite patterns for公众号/官网/品牌内容

references/demo-use-cases.md — demo-friendly before/after scenarios you can show or sell

scripts/geo_audit.py — lightweight audit for markdown/html/text pages using GEO heuristics

scripts/geo_rewrite_brief.py — generate a structured GEO rewrite brief from raw content

How to use the scripts

Quick audit:

python3 scripts/geo_audit.py 

Rewrite brief:

python3 scripts/geo_rewrite_brief.py 

Rewrite output package:

python3 scripts/geo_rewrite_output.py 

Use scripts for a fast first pass, then apply editorial judgment.

Default stance

Be concrete. Be skeptical of hype. Turn “AI SEO” into visible content changes, not buzzword theater. cripts/geo_rewrite_brief.py ```

Use scripts for a fast first pass, then apply editorial judgment.

Default stance

Be concrete. Be skeptical of hype. Turn “AI SEO” into visible content changes, not buzzword theater.