Segment

by @github

will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain [What is Segment](https://www.youtube.com/watch?v=Hkk2f9GwyNg) and