B2B SaaS Growth — PLG/SLG Playbook ($0 to $10M ARR)
by @gingiris
🇺🇸 B2B SaaS Full-Lifecycle Growth Playbook — From PMF validation to ecosystem growth. Real cases from HeyGen, Deel, Vercel, Supabase, AWS. PLG/SLG strategi...
clawhub install gingiris-b2b-growth📖 About This Skill
name: "B2B SaaS Growth Playbook" description: | Scale your B2B SaaS from $0 to $10M ARR using battle-tested PLG/SLG growth models, sales deck templates, and partner program blueprints — proven by HeyGen, Deel, Vercel, and Supabase.
Use this if you're: (1) moving from PMF to scale-up and need to choose between PLG vs SLG, (2) stuck between $50K–$1M ARR and need a clear breakthrough strategy, or (3) building an enterprise channel/reseller program and need reusable templates.
What's inside: Growth flywheel architecture (PLG → community → ecosystem → direct sales) · PLG vs SLG decision framework with real case studies · Full sales deck framework (value prop to customer story) · Partner program design (tiered commission, incentives — based on Deel's $90M ARR model) · Core metrics playbook: ARR, NRR, CAC, LTV, Logo Churn
Expected outcomes: Clear growth roadmap for $100K→$1M→$5M→$10M milestones · Reusable sales assets (deck, email templates, partnership agreements) · 50% faster PLG/SLG decision-making
🇨🇳 B2B SaaS 增长指南 | 🇯🇵 B2B SaaS成長ガイド | 🇰🇷 B2B SaaS 성장 가이드
Website: https://www.gingiris.com
Keywords: B2B SaaS growth, PLG (product-led growth), SLG (sales-led growth), PMF (product-market fit), ARR growth strategy, CAC (customer acquisition cost), LTV (lifetime value), NRR (net revenue retention), enterprise sales, channel partnerships, pricing strategy, sales deck, partner program, $10M ARR blueprint, B2B growth hacking, B2B 增长, SaaS 运营
AI 全球 2B 产品全生命周期增长指南
> 🌍 Language / 语言: 中文 | English | 日本語 | 한국어
中文版
> 版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例
核心框架：增长飞轮
┌─────────────┐
│ 产品体验 │ ← PLG 核心
└──────┬──────┘
│
┌──────▼──────┐
│ 社区运营 │ ← CLG 放大
└──────┬──────┘
│
┌──────▼──────┐
│ 渠道生态 │ ← 规模化
└──────┬──────┘
│
┌──────▼──────┐
│ 直销转化 │ ← SLG 变现
└─────────────┘
详细指南（中文）
| 主题 | 文件 | |:---|:---| | 奠定基石（PMF、用户调研、社区） | references/foundation.md | | 构建增长引擎（PLG/SLG、联盟、渠道） | references/growth-engine.md | | 价值呈现（销售Deck、案例叙事） | references/value-presentation.md | | 合同模板体系 | references/contracts.md | | 数据驱动增长 | references/metrics.md |
Quick Navigation (All Languages)
| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 | |:---|:---|:---|:---| | 奠定基石 | Foundation | 基盤構築 | 기반 구축 | | 增长引擎 | Growth Engine | 成長エンジン | 성장 엔진 | | 价值呈现 | Value Presentation | 価値提示 | 가치 제시 | | 合同模板 | Contracts | 契約テンプレート | 계약 템플릿 | | 数据指标 | Metrics | 指標体系 | 지표 체계 |
关键案例索引
| 公司 | 亮点 | |:---|:---| | HeyGen | 1800次用户访谈找到PMF，20%持续佣金模型 | | Deel | 伙伴计划贡献$90M ARR，分级认证体系 | | Vercel | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 | | Supabase | "Build in a weekend, scale to millions" | | InVideo | 50%首单高额返佣 |
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核心要点: