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Google Tag Manager

by @simonfunk

Manage Google Tag Manager containers, tags, triggers, variables, and versions via the GTM API v2. Use when the user wants to list, create, update, delete, or...

Versionv1.0.0
Downloads1,080
TERMINAL
clawhub install google-tag-manager

πŸ“– About This Skill


name: google-tag-manager description: > Manage Google Tag Manager containers, tags, triggers, variables, and versions via the GTM API v2. Use when the user wants to list, create, update, delete, or inspect GTM tags, triggers, variables, built-in variables, workspaces, or versions. Also use for publishing container versions, auditing GTM setups, creating conversion tags, setting up cross-domain tracking, or managing dataLayer events. Covers: "GTM", "Tag Manager", "container tag", "conversion tag", "trigger", "GTM variable", "publish GTM", "GTM workspace", "dataLayer", "Google Ads tag", "GA4 tag", "cross-domain tracking". metadata: env: - GTM_ACCOUNT_ID: GTM account ID (numeric). Find at tagmanager.google.com. - GTM_CONTAINER_ID: GTM container ID (numeric). - GOOGLE_APPLICATION_CREDENTIALS: Path to service account JSON key file with Tag Manager API access.

Google Tag Manager Skill

Interact with the GTM API v2 to manage containers, workspaces, tags, triggers, variables, and versions.

Authentication

The GTM API uses OAuth2 via a Google Cloud service account.

Setup

1. Enable Tag Manager API in Google Cloud Console 2. Create a service account with key (JSON) 3. Grant the service account access in GTM (Admin β†’ User Management β†’ add service account email) 4. Set env vars: - GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account.json - GTM_ACCOUNT_ID=123456 - GTM_CONTAINER_ID=789012

Script

All operations use scripts/gtm.sh. Run without args to see usage:

scripts/gtm.sh  [args...]

Commands

| Command | Description | |---------|-------------| | accounts | List all GTM accounts | | containers [accountId] | List containers in account | | workspaces | List workspaces in container | | tags [workspaceId] | List tags in workspace (default: latest) | | tag [workspaceId] | Get a specific tag | | create-tag [workspaceId] | Create a tag from JSON | | update-tag [workspaceId] | Update a tag | | delete-tag [workspaceId] | Delete a tag | | triggers [workspaceId] | List triggers | | trigger [workspaceId] | Get a specific trigger | | create-trigger [workspaceId] | Create a trigger from JSON | | update-trigger [workspaceId] | Update a trigger | | delete-trigger [workspaceId] | Delete a trigger | | variables [workspaceId] | List variables | | variable [workspaceId] | Get a specific variable | | create-variable [workspaceId] | Create a variable from JSON | | update-variable [workspaceId] | Update a variable | | delete-variable [workspaceId] | Delete a variable | | built-in-vars [workspaceId] | List enabled built-in variables | | enable-built-in [workspaceId] | Enable built-in variable(s) | | versions | List container version headers | | version | Get a specific version | | version-live | Get the live (published) version | | create-version [workspaceId] [name] [notes] | Create version from workspace | | publish | Publish a container version |

Workspace Resolution

Most commands accept an optional workspaceId. If omitted, the script auto-resolves to the Default Workspace (the first workspace returned by the API β€” typically "Default Workspace").

Common Recipes

Create a Google Ads Conversion Tag

See references/recipes.md for JSON templates for:

  • Google Ads Conversion Tracking tag
  • GA4 Event tag
  • Custom Event trigger (dataLayer)
  • Cross-domain tracking linker
  • Workflow: Add Tag β†’ Create Version β†’ Publish

    # 1. Create trigger
    scripts/gtm.sh create-trigger trigger.json

    2. Create tag referencing the trigger

    scripts/gtm.sh create-tag tag.json

    3. Create version from workspace

    scripts/gtm.sh create-version "" "v1.2 - Added conversion tag"

    4. Publish

    scripts/gtm.sh publish

    API Reference

    For full resource schemas and trigger types, see references/api-reference.md.

    βš™οΈ Configuration

    1. Enable Tag Manager API in Google Cloud Console 2. Create a service account with key (JSON) 3. Grant the service account access in GTM (Admin β†’ User Management β†’ add service account email) 4. Set env vars: - GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account.json - GTM_ACCOUNT_ID=123456 - GTM_CONTAINER_ID=789012