GTM Account Research
by @davidslavich
Deep-dive a target company and produce a structured account intelligence brief covering tech stack, buying signals, key personas, and a recommended engagemen...
clawhub install gtm-account-researchπ About This Skill
name: gtm-account-research description: > Deep-dive a target company and produce a structured account intelligence brief covering tech stack, buying signals, key personas, and a recommended engagement angle. Use before outreach, a first call, a demo, or setting up an ABM campaign. Triggered by: "research this account," "brief me on [company]," "what do I know about [company]," or when preparing for a meeting with a named account. license: MIT compatibility: Requires web search access for live signal research. metadata: author: iCustomer version: "1.0.0" website: https://icustomer.ai
GTM Account Research
Produce an Account Intelligence Brief for a named company. Ground every signal in a specific, traceable source.
Steps
1. Snapshot β company name, HQ, size, business model, recent news (last 90 days) 2. Tech stack β identify tools in the categories most relevant to your product (e.g. data warehouse, CRM, marketing automation, paid channels). Use BuiltWith, job postings, and engineering blogs as sources. 3. Buying signals β job postings, conference attendance, funding events, published strategy content. Date every signal. 4. Displacement triggers β are they actively migrating off a competitor? Hiring for a role that signals a gap you fill? Flag β‘ if a strong trigger is present. 5. Personas β identify Economic Buyer (budget authority), Technical Champion (evaluates), and End User (daily use). Name + LinkedIn URL when findable. 6. Engagement angle β one specific recommendation: what pain, which product, what channel, who reaches out first, and the opening hook.
Output
# Account Brief: [Company] | [Date]Snapshot: [3 sentences β what they do, size, recent context]
ICP Segment: [your segment label]
Stack: [Category: tool β or "Unknown" for each category]
Signals: [Bulleted β signal + source + date]
Displacement: [β‘ Yes β detail / None detected]
Personas: [Name Β· Title Β· LinkedIn Β· Pain point β one row per person]
Gaps: [What's missing that would sharpen the approach]
Engagement Angle:
[Specific: pain β product β channel β who reaches out β opening hook]
Keep the brief scannable. Flag any detail as [Unverified] if not directly observed.