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BytesAgain β€Ί Skills β€Ί GTM Outbound Strategy
πŸ¦€ ClawHub

GTM Outbound Strategy

by @davidslavich

Design outbound GTM campaigns and write ready-to-send sequences. Use when building a new outbound motion, writing cold email or LinkedIn outreach, designing...

Versionv1.0.0
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#writing#social-media#email-marketing#legal#gaming
TERMINAL
clawhub install gtm-outbound-strategy

πŸ“– About This Skill

name: gtm-outbound-strategy description: > Design outbound GTM campaigns and write ready-to-send sequences. Use when building a new outbound motion, writing cold email or LinkedIn outreach, designing a multi-touch sequence, or rewriting low-performing outreach. Triggers: "build an outbound campaign," "write a cold email for [ICP]," "draft a LinkedIn DM for [persona]," "our reply rates are low," "help me write outreach for [company]." license: MIT compatibility: No code execution required. metadata: author: iCustomer version: "1.0.0" website: https://icustomer.ai

GTM Outbound Strategy

Design a campaign brief and write the sequence copy. Every first touch must be grounded in a specific, timely signal about the recipient or their company.

Steps

1. Confirm setup β€” target segment + persona, pain hypothesis, trigger signal, product/offer, channel, and volume. Ask if any are missing before writing.

2. Build the messaging stack (do this before writing copy): - Hook: one specific, timely observation about the recipient (job posting, funding, content they published, company news). No hook = no reply. - Pain bridge: connect their signal to a problem you solve. One sentence. - Value wedge: one proof point β€” named customer story, benchmark, or contrarian frame. Not a feature list.

3. Select channel β€” default: LinkedIn DM + email combo for mid-market. Use cold email only for high-volume segments. Use Loom for enterprise/high-ACV.

4. Design the sequence β€” default 5-touch, 14-day cadence: - Day 1: Email β€” hook + pain bridge + soft CTA - Day 3: LinkedIn connection request β€” short note referencing email - Day 5: Email β€” case study or insight (never "just following up") - Day 8: LinkedIn DM (if connected) β€” value-add question or resource - Day 12: Email β€” honest breakup, close the loop

5. Write copy β€” produce ready-to-send copy for each touch.

Copy rules (always apply)

  • Every touch delivers standalone value β€” no "just checking in"
  • Never use: "I hope this finds you well," "circle back," "touch base," "synergy"
  • Tone: peer-to-peer, practitioner-credible β€” not vendor pitch
  • Subject lines: specific > clever > generic

    • Output

    # Outbound Campaign: [Segment / Persona] | [Date]
    Setup: Segment Β· Persona: [Title] Β· Signal: [X] Β· Product/Offer: [X] Β· Channel: [X]
Hook: [X] | Pain Bridge: [X] | Value Wedge: [X]
    Sequence:
[Day Β· Channel Β· Content summary for each touch]
    Copy:
[Ready-to-send message for each touch]