Gumroad Launcher

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name: gumroad-launcher description: Research a digital product niche, generate the product (ebook, template, script, checklist, or skill), write high-converting Gumroad sales copy, and publish the product listing. Use when asked to "launch a product on Gumroad", "create a digital product", "publish to Gumroad", "make something to sell", or "create a passive income product". Handles the full pipeline from niche research to live listing.

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Gumroad Launcher

Full pipeline: niche research → product creation → copy → publish.

Step 1: Niche Research

Use web_search to validate the product idea:

Search: "[topic] template gumroad" — check how many exist and what they sell for

Search: "[topic] cheatsheet filetype:pdf" — gauge free competition

Search: site:gumroad.com "[topic]" — see real listings and prices

Green lights: < 20 competitors, clear pain point, people pay $9–$49 for similar things.

Step 2: Create the Product

Based on product type:

Skill (.skill file): Build using skill-creator workflow. Package with package_skill.py.

Markdown ebook/guide: Write directly, save as product/[slug].md. Convert to PDF if needed.

HTML template: Build the file(s), zip into product/[slug].zip.

Checklist/cheatsheet: Create as a clean single-page HTML or Markdown file.

Prompt pack: Write 10–25 tested prompts, save as product/[slug].md.

Save everything to: ~/workspace/products/[slug]/

Step 3: Write Sales Copy

Use this structure for the Gumroad description:

[HEADLINE — outcome-focused, under 10 words]
[1-2 sentence hook — the pain this solves]
What you get:
[Deliverable 1]
[Deliverable 2]
[Deliverable 3]
Who this is for:
[2-3 sentences describing the ideal buyer]
Why it works:
[1 paragraph — the mechanism / why this approach is different]
[Price justification — what they'd pay otherwise or time saved]
[CTA: "Get instant access →"]

See references/copy-examples.md for real examples.

Step 4: Set Pricing

| Product Type | Suggested Price | |---|---| | Single skill / template | $9–$19 | | Workflow / system | $19–$29 | | Bundle (3–5 items) | $37–$57 | | Course / deep guide | $49–$97 |

Default: price at $19 for first launch, raise after 10 sales.

Step 5: Publish to Gumroad

Use web_fetch or exec to interact with Gumroad API.

Gumroad credentials: dawn@marathondm.com account (Dawn's store — do NOT use for MJW products) MJW Gumroad: Use MJ's account for all MJW Design Studio products.

Gumroad API base: https://api.gumroad.com/v2

Create product:

$body = @{
  name = "[Product Name]"
  description = "[Sales copy from Step 3]"
  price = 1900  # in cents
  url = "https://mjwdesignstudio.com"
} | ConvertTo-Json
Invoke-RestMethod -Uri "https://api.gumroad.com/v2/products" -Method POST -Body $body -Headers @{ Authorization = "Bearer [ACCESS_TOKEN]" }

After creating, upload the product file via the Gumroad dashboard or API.

Output

Always report:

✅ Product file location

✅ Gumroad listing URL

✅ Suggested price

✅ Sales copy (full text, ready to paste)